Blog content managers

• It is important to use any helpful keywords here for search value
• If your article is an interview then your title should be in the first person

• Your entry date will auto populate and set the correct date / time for immediate publishing
• If you need to postpone your publishing you can do so by setting a future date / time
• You can also back date your publication if for example you have a bulk load of content you wish to add immediately but without spamming your feed

• You can move across your author(s) from the multi-select list on your article template by double clicking or using the left / right arrows
• If the author you require is not on your list you will need to create a new author profile first (see new authors and categories on tab three in this page)

• If you have related blog posts that compliment your article you can select up to three here by typing in the title. Please note you must enter full words or it will not resolve the search
• If you do not enter complimentary articles it will automatically assign three from the parent blog

Blog article type allows us to apply a specific skin or schema for the following blog types:

• Story - this is usually applied to interview articles
• QA - this can be applied to your article if the format is based around a question as your title

You can find out more about story and QA skins further down the page.

• If your article specifically mentions or helps to showcase a building or facility you should tag the related space here
• You can move across your space(s) from the multi-select list on your article template by double clicking or using the left / right arrows
• Please tag both the related building AND facility
• This will then mean your article with be pulled through to our interactive virtual campus tour

• Your meta title should reflect your article title which should clearly outline what your article is about, including any keywords or phrases
• This is the title that users will see in search results inside and outside of the university website
• This section should auto populate however if you do edit your article title at any point please make sure to reflect this change here as it will not update

• This is the article description users will see in search results outside of the university website
• It is important for search rankings that this is filled in
• Ideally your description should not exceed 158 characters including spaces

• Your meta keywords will help to boost your article in external search results
• Pick up to 10 keywords or phrases that will help search engines to identify the theme of your article
• Each word should be separated by a comma, for example - student accommodation in Leeds, sustainable living in halls, sustainability
• Be specific - keywords such as 'student' or 'university' will not help search engines to determine the theme of your article very well and will be highly competitive for ranking. Long-tail keywords that are three or more words are usually most valuable
• Be relevant - while you can add up to 10 keywords, only add as many as are suitable - one or two is still fine

• This taxonomy item should be used to help your blog content feed into our Alumni stories page
• This should only be used if your article is an interview with a member of our alumni community

• This taxonomy item should be used to help your blog content feed into specific areas of the site, to support campaigns, programmes and partnerships content
• For example if you tag your content as 'Leeds Rhinos' it will appear on our Leeds Rhinos partners page on Carnegie School of Sport site and help to further showcase the relationship we have with that partner
• This list will need to be updated as new programmes and partnerships require dynamic content blocks - please contact the Digital team via digital@leedsbeckett.ac.uk if you would like a new tag adding to this list

• This taxonomy item should be used to help your blog content feed into our research centre or research group site sections
• For example if you tag your content as 'Culture and the arts' it will appear on our Centre for Culture and the Arts pages
• This list may need to be updated as centres and groups evolve - please contact the Digital team via digital@leedsbeckett.ac.uk if you would like a new tag adding to this list
• Please note that not all research centre or group pages currently house a blogs dynamic block but we will be adding these over time so it is important that we start to adopt this approach now

• This taxonomy item should be used to help your blog content feed into other dynamic areas of the site, primarily our dynamic hubs due to be launched in 2022
• Please select all that apply but they must be relevant to your article

• Here you can select an image that will be displayed if the article is referenced outside of the university website, for example on Twitter or LinkedIn
• For information about using images please see our Working with images guide

• Please add an alternative description (alt tag) for your image here
• This will be pulled into the social platform and apply an alt tag automatically for you
• For more information about alt tags please see our Accessibility guide

• Categories are essential to help your users find information relevant to them. Try to think about these from the perspective of your user rather any internal structures.
• Choose all that apply but please make sure they are relevant and specific to your article.
• You can move across your categories from the multi-select list on your article template by double clicking or using the left / right arrows.

• Tags which are also applied to your article can help your user drill further into content as they explore, these can be considered as sub categories
• Add all that apply but please make sure they are relevant and specific to your article
• Tags are added to your article by adding each keyword or phrase to the field separated by commas

• This will be your primary image and will show in your header section as well as across all dynamic blocks where this article is visible
• You can use the red focus dot to select the focus area on your image
• For more information about using images including searching, uploading and sizing, visit our Working with images guide

• This will be the introductory paragraph to your article and will appear in your header section
• Imagine this is visible outside of your article - let your user know what to expect and give them a reason to read on

• These are quick fields to add a top and bottom video to your blog article should you want to
  • The introduction video will appear after your paragraph 1 section
  • The ending video will appear at the very end of your article
  • Further videos can be added but must be added using the video component in experience editor
• To use these fields simply copy and paste your video URL into the field

• This will be the title of each paragraph section
• This is another valuable space to incorporate keywords for improving search rankings
• If your article is an interview do not use this field - see 'Stories and Q&A templates' tab in this page for more information on formatting interviews

• This is your paragraph copy
• Remember that reading online can be difficult for some users so think about your structure

We recommend you aim for:

• 20 words max. per sentence
• Four sentences max. per paragraph
• One idea per paragraph
• Four paragraphs max. per subheading

For more information about structuring your content visit our Accessibility guide.

• This is the image that will sit above your paragraph section
• Please add a caption if required to the image caption field
• For more information about using images including searching, uploading and sizing, visit our Working with images guide