When you’re writing about Leeds Beckett University, use the phrase ‘our university’ rather than saying ‘the university’. Note that ‘university’, when used in this way, is lower case.
One permissible exception to this rule is for news copy and press releases intended for use by journalists, when it is permitted to use ‘the university’ rather than ‘our university’.
Our university’s name should be written as Leeds Beckett University, not Leeds Beckett, Leeds Beck, Beckett, or Beckett University. Where space is restricted (such as Twitter) common sense should be applied. When tweeting about our institution, it is permissible to abbreviate the name of our university to 'Leeds Beckett' or LBU.
School titles should be accurate and used in full wherever possible:
- Leeds School of Social Sciences
- School of Events, Tourism & Hospitality Management