Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Undergraduate Chartered Institute of Marketing Professional Certificate
Course Overview
-
L27 -
City Campus -
Part-Time -
12 Months -
24 Jan 2022
If you are an aspiring marketer or already working in a supportive marketing role, the CIM Certificate in Professional Digital Marketing could be your springboard into the industry or to promotion.
As part of your course you'll:
- Combine your practical marketing skills with academic knowledge
- Develop the specific skills and expertise you will need to perform an essential and successful professional marketing role
- Increase your professional confidence and your standing with potential employers
- Develop the tools to research, identify and apply the latest operational techniques in your field
- Be assessed through both exams and assignments
- Study individual modules at times scheduled to enable you to meet existing work commitments
CIM qualifications are recognised internationally and to study this course you will need to become a member. Your membership will ensure you are recognised as a current and actively engaged marketer, and you will be able to access a range of benefits such as the organisation’s online resources, including practical insights webinars to signpost you to new and emerging trends and techniques, and national and regional CIM networking events.
Why study Professional Digital Marketing at Leeds Beckett University...
- Internationally recognised CIM qualification
- Balance work and studies through online, evening and weekend sessions
- Access to a wide range of university facilities and resources and various CIM benefits on becoming a member
- Opportunities to obtain insight through Leeds Business School guest lectures
- The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Leeds Beckett University for the excellent standard of results achieved for assessments submitted in the July 2021 assessments session for the Digital Marketing Techniques module of the Certificate in Professional Digital Marketing
Everything you need to know
Discover all there is to know about the course, from entry requirements and fees to exploring the school you’ll be joining - we’ve got it covered.
Entry requirements
The entry requirements for this course are set by the CIM. One or more of the following is required:
We have now welcomed students from over 140 countries across the globe. If you are interested in studying with us you can find your country and get all the information you'll need about entry requirements and how to apply.
Entry requirements
The entry requirements for this course are set by the CIM. One or more of the following is required:
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
IELTS
IELTS 6.5 with no skill below 6.0
Mature applicants:
Our university welcomes applications from mature applicants who demonstrate academic potential. All students will be considered through the contextual admissions policy described above. If you do not meet the requirements through the contextual admissions policy, we may still be able to make you an offer if you have recent relevant work experience through our ‘Recognition of Prior Learning’ policy. Please ensure that you list both your qualifications and any relevant work experience in your application so that we can consider you under both schemes where applicable..
All applicants should meet our standard entry requirements of GCSE grade C in English language and, where specified, Maths. Alternative qualifications such as functional skills are accepted in lieu of GCSEs for most courses.
We have now welcomed students from over 140 countries across the globe. If you are interested in studying with us you can find your country and get all the information you'll need about entry requirements and how to apply.
The entry requirements for this course are set by the CIM. One or more of the following is required:
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
IELTS
IELTS 6.5 with no skill below 6.0
Additional entry requirements:
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Our silver status in the latest Teaching Excellence Framework, reflects our commitment to deliver high-quality teaching, learning and outcomes for our students.
Teaching & Learning
Due to the ongoing Covid-19 pandemic we are currently unable to advise on the mode of teaching for September 2021, however we will keep you updated and provide more information as soon as we can. We continue to follow government guidance and your teaching and learning will reflect the restrictions in place at the time of delivery. We currently anticipate that you may experience a blended approach – this is a mix of face-to-face, on campus and online teaching and learning. You can keep up to date with teaching and learning at Leeds Beckett via our Covid-19 website. Updated course specifications will be available in August 2021.
What you'll learn
Learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
Gain the knowledge and skills to plan and implement successful campaigns for an organisation. You'll explore the campaign planning process including how to analyse an organisation’s current position. You'll also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.
Focus on the importance of the ever-evolving, dynamic digital landscape. You'll develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You'll also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.
Fees & Funding
The tuition fee for students entering in 2021/22 is £695 per module.
The tuition fee for students entering in 2021/22 is £695 per module.
Fees & Funding
The tuition fee for students entering in 2021/22 is £695 per module.
Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
Access to course resources, equipment and facilities, including:
- Simulation suite, an on-campus system that will help you to develop effective leadership and group participant skills
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Essential Costs
- Student membership of the CIM (£65)
- Three CIM assessments (£150 each)
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
Additional information
For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:
The tuition fee for students entering in 2021/22 is £695 per module.
Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Access to course resources, equipment and facilities, including:
- Simulation suite, an on-campus system that will help you to develop effective leadership and group participant skills
Essential Costs
- Student membership of the CIM (£65)
- Three CIM assessments (£150 each)
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
Additional information
For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:
Your future in our hands
There’s a lot to consider when choosing a course. Take a look at the team you’ll be working with, employability statistics and career prospects to help make up your mind.
This CIM qualification is not only beneficial for someone looking to break into marketing from another discipline or to fill a knowledge gap in their CV, but it is also for someone with many years of experience who wish to keep their skills and knowledge up-to-date.
Alyson Finney
Senior Lecturer
Guest lecture events
Gain insight and network at our guest lecture events
Leeds Business School hosts guest lectures open to students, businesses, professionals, alumni and staff. Gain insight from industry experts, leading business figures and entrepreneurs who are invited to speak across a range of subjects including business and management, leadership, marketing, PR, economics, finance, accounting, and HR.
Find out about any future events by visiting our university events pages.
Career Prospects
Completing this accredited course will enable you to develop the professional knowledge and cutting-edge skills you will need to progress in your marketing career. You could seek promotion with your current employer, or this course could enable you to realise your career goals and move into a new or promotional marketing role.
- Marketing executive
- Marketing officer
- Marketing communications executive
- Communications specialist
Scholarships and bursaries
We are committed to ensuring that the opportunity to experience an education here at Leeds Beckett University is open to all. If you're thinking of joining us to study for your undergraduate degree, you may be eligible for a scholarship or bursary.
Bursaries are usually awarded depending on household income, whilst scholarships are available for a number of areas, and are based on sporting or academic excellence. For more information visit our scholarships and bursaries page.
Beckett Careers Team
Our Beckett Careers Team will support you with all aspects of your career planning, throughout university and beyond. Whether you’re looking for a part-time job or want to gain experience alongside your studies, need help preparing an application or exploring graduate job options, we can provide expert support every step of the way!
Throughout your university journey and up to five years after you graduate you'll have access to a broad range of support and tools to help you with:
- Getting ready to apply for jobs
- Working on your CV
- Preparing for an interview
- Applying for a graduate vacancies or placements
- Connecting with employers and organisations
Your Beckett experience
At Leeds Beckett your experience is important to us, find out more about what to expect from your time on this course and life at uni.
Experience Leeds Beckett
Our state-of-the-art facilities and learning environments give you everything you need to succeed.
Life in Leeds
Leeds is an exciting and vibrant student city, find out what it has to offer!
OPEN DAY
Join us for our Open Day and experience what student life at Leeds Beckett is all about.
