Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Postgraduate Chartered Institute of Marketing Professional Diploma
Course Overview
-
L27 -
City Campus -
Part-Time -
18 Months -
20 Jan 2025
If you are a professional marketer or already working in an operational, supervisory or management marketing role, this course will enable you to gain a valuable digital marketing skillset.
As part of this course, you’ll:
- Combine your strategic marketing expertise with academic knowledge
- Develop the digital knowledge and expertise you’ll need to perform a strategic managerial marketing role
- Increase your professional confidence and your standing with potential employers
- Develop the tools to research, identify and apply the latest thinking and techniques in your field
- Be assessed through assignments
- Study individual modules at times scheduled to enable you to meet existing work commitments
Increase your employment value and future potential with CIM qualifications which are recognised internationally and to study this course you will need to become a member. Your membership will ensure you are recognised as a current and actively engaged marketer, and you’ll be able to access a range of benefits. You’ll have access to the CIM’s online resources, including practical insights webinars to signpost you to new and emerging trends and techniques, and national and regional CIM networking events.
Why study Professional Digital Marketing at Leeds Beckett University
- Internationally recognised CIM qualification
- Study individual modules at times scheduled to enable you to meet existing work commitments
- Access to a wide range of university facilities and resources and various CIM benefits on becoming a member
- Opportunities to obtain insight through Leeds Business School guest lectures
Why Leeds for business? Discover what the city of Leeds has to offer and why it’s a great choice for students studying business, finance or communications.
Everything you need to know
Discover all there is to know about the course, from entry requirements and fees to exploring the school you’ll be joining - we’ve got it covered.
Entry requirements
The entry requirements for this course are set by the CIM. One or more of the following is required:
All applicants should satisfy our English Language requirements . Please note the IELTS requirement for this course are IELTS 6.5 with no skill below 6.0. Further details about acceptable equivalent qualifications can be found on our International Student information pages .
Entry requirements
The entry requirements for this course are set by the CIM. One or more of the following is required:
All applicants should satisfy our English Language requirements . Please note the IELTS requirement for this course are IELTS 6.5 with no skill below 6.0. Further details about acceptable equivalent qualifications can be found on our International Student information pages .
International baccalaureate
IELTS
All applicants should satisfy our English Language requirements . Please note the IELTS requirement for this course are IELTS 6.5 with no skill below 6.0. Further details about acceptable equivalent qualifications can be found on our International Student information pages .
Our commitment to help every student succeed
Leeds Beckett University is committed to ensuring that every student with the potential to succeed at our University is able to do so regardless of their background. For this reason we operate a contextual admissions policy, which means we take into account a range of additional factors when we assess a student’s application. Applicants who meet at least one of our contextual admissions criteria will be offered a place on this course with lower (predicted or achieved) UCAS Tariff Points than our published tariff (above).Our contextual admissions criteria are:
- Home postcode is in an area where few people go to University (POLAR4 quintile 1 or 2 area. This can be checked on the Office for Students website).
- Declared disability on the UCAS application form (or direct application for part time applicants).
- Over the age of 21 on the 1st of September before the course starts.
- Declared as a care experienced on the UCAS application form (or direct application for part time applicants).
Mature Applicants
Our university welcomes applications from mature applicants who demonstrate academic potential. All students will be considered through the contextual admissions policy described above. If you do not meet the requirements through the contextual admissions policy, we may still be able to make you an offer if you have recent relevant work experience through our 'Recognition of Prior Learning' policy. Please ensure that you list both your qualifications and any relevant work experience in your application so that we can consider you under both schemes where applicable. All applicants should meet our standard entry requirements of GCSE grade C in English language and, where specified, Maths. Alternative qualifications such as functional skills are accepted in lieu of GCSEs for most courses.Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Teaching & Learning
What you'll learn
Take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. You’ll be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You’ll also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally, you’ll learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.
Customer behaviour has dramatically changed with the digital revolution. This module will ensure you gain insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. You’ll develop the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer's journey while complying with relevant legislation and regulation.
For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You’ll also be able to ensure responses are measured to evidence success.
Fees & Funding hellooo
The tuition fee for students entering in 2024/25 is £795 per module. The amount you will pay may increase each year to take into account the effects of inflation.
The tuition fee for students entering in 2024/25 is £795 per module. The amount you will pay may increase each year to take into account the effects of inflation.
Fees & Funding
The tuition fee for students entering in 2024/25 is £795 per module. The amount you will pay may increase each year to take into account the effects of inflation.
Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Essential Costs
- CIM membership fee (£65 per year)
- CIM assessment fees (£190 per module)
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
The tuition fee for students entering in 2024/25 is £795 per module. The amount you will pay may increase each year to take into account the effects of inflation.
Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Essential Costs
- CIM membership fee (£65 per year)
- CIM assessment fees (£190 per module)
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
Moving on up
Leeds Beckett climbs 40 places in the Complete University Guide 2024
Your future in our hands
There’s a lot to consider when choosing a course. Take a look at the team you’ll be working with, employability statistics and career prospects to help make up your mind.
This CIM qualification is not only beneficial for someone looking to break into marketing from another discipline or to fill a knowledge gap in their CV, but it is also for someone with many years of experience who wish to keep their skills and knowledge up-to-date.
Alyson Finney
Post Graduate Course Director
Career Prospects
Completing this accredited course will ensure you develop the strategic knowledge and cutting-edge skills you’ll need to progress in your marketing career. You could seek promotion with your current employer, or this course could help you to realise your career goals and move into a management marketing role.
Scholarships and bursaries
We are committed to ensuring that the opportunity to experience an education here at Leeds Beckett University is open to all. If you're thinking of joining us to study for your undergraduate degree, you may be eligible for a scholarship or bursary.
Bursaries are usually awarded depending on household income, whilst scholarships are available for a number of areas, and are based on sporting or academic excellence. For more information visit our scholarships and bursaries page.
Our Graduate Promise
We have a dedicated team of people who will support you with all aspects of your career planning, from day one until 18 months after you graduate.
Getting you career ready is an integral part of your university life and this is embedded throughout your lectures and seminars. Outside of your course there is a wide range of support available to help you achieve your career goals, including:
- Getting ready to apply for jobs
- Working on your CV
- Interview skills and assessment centres
- Connecting with employers and organisations
Your Beckett experience
At Leeds Beckett your experience is important to us, find out more about what to expect from your time on this course and life at uni.
Experience Leeds Beckett
Our state-of-the-art facilities and learning environments give you everything you need to succeed.
Life in Leeds
Leeds is an exciting and vibrant student city, find out what it has to offer!
