Undergraduate Chrtd Ins of Mktg Prof Dip

The Chartered Institute of Marketing: Diploma in Professional Marketing

The Chartered Institute of Marketing: Diploma in Professional Marketing

Course Overview

  • Institution code

  • Main location

    City Campus
  • Attendance

  • Duration

    18 Months
  • Start date

    02 Sep 2019

Study a course designed by professionals for professionals and gain the skills that will give you a significant advantage in the highly competitive world of marketing.

You will develop your understanding of three key areas, the strategic role of marketing in driving successful results for an organisation, mastering metrics and strategic digital marketing. Within these key areas, you will learn to evaluate the effectiveness of marketing activity and use your assessment to inform future decision making, plan for competitive advantage and measure and interpret marketing data. You will also understand how digital measures can be used to achieve business objectives.

You may have already studied the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing and are primed to take up a management role. You might already hold a leadership role in marketing as an account manager, a business development manager or a marketing executive. This course will ensure your expertise remains current.

Research Excellence Framework 2014
Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

The CIM's industry-proven and internationally recognised qualifications can give you a competitive advantage throughout your marketing career. The potential benefits of studying our course include greater recognition and reward, improved morale, professional development and career progression.

If you are an employer thinking of recommending our course to an employee, there are a number of benefits. These include greater employee retention, keeping knowledge and skills in-house, increased productivity and profitability, and sustaining competitive advantage by developing a proficient and driven marketing team.

At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here.

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