Postgraduate Chartered Institute of PR

Specialist Diploma Digital Communications

This specialist diploma is for experienced public relations practitioners who want to develop their expertise in the area of digital communications.

Specialist Diploma Digital Communications

Course Overview

  • Institution code


    L27
  • Main location


    City Campus
  • Attendance


    Short
  • Duration


    6 Months
  • Start date


    30 Jan 2021

This course will cover key PR concepts and tools. You’ll be encouraged to take a strategic view of digital channels and engagement.

As part of this course, you’ll:

  • Explore the disruptive and transformative impact of digital technologies on society, business, organisations and individuals
  • Understand the concepts and tools used in strategic public relations planning, specifically the role of social media and digital communications management
  • Manage digital and social media activities and engagement with stakeholders and online communities
  • Consider the legal and ethical implications of your work
     

The structure of this course will enable you to fit your study around your existing professional and personal commitments. You’ll learn via open briefs meaning your studies will inform and enhance your professional practice and vice versa.

On completion you’ll have the proven expertise and professional accreditation to advance into a more senior role. You’ll have the skills to future-proof your knowledge and keep up to date with trends and developments in a changing industry.

Leeds Beckett has more than 25 years’ experience delivering professional PR education and you’ll join a community with a wealth of academic PR scholarship to offer. You’ll be taught by experienced academics and practitioners with a host of industry connections that will inform your learning. 

 
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