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Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Undergraduate BA (Hons)
Combine the disciplines of marketing and event management to create memorable experiences that will give businesses an edge in the marketplace.
Taught at The UK Centre for Events Management (UKCEM), a global centre for events management education, this dynamic course will focus on the use of marketing in events and events as a tool for marketers.
As part of your course, you’ll:
In this rapidly evolving digital world, you’ll need the ability to respond quickly to changes within the business environment while you continue building relationships with your customers. You’ll learn about how social marketing through events can promote pro-social causes and create positive change within communities, such as forming a greater awareness of sustainability and encouraging pro-environmental behaviours.
You’ll have the opportunity to gain hands-on experience, helping to organise live events with potential employers and through live projects organised by the course team.
A range of option modules will also enable you to tailor your study around your future goals.
This course will help you to understand how critical marketing is to the success of the events sector and how events are vital to the success of other brands and causes. You’ll refine your skills in both these aspects of marketing, giving you the confidence to succeed after you graduate.
The UKCEM Network
You’ll become an active member of our thriving community of events practitioners – the UKCEM Network. As well as delivering internationally recognised events management education, the UKCEM has a global reputation for international research and for supporting 25 years of successful alumni at home and overseas.
Expert practitioners
Our specialist teaching team includes research-active academics and industry professionals who work as consultants to the course – expertise which will help to shape your learning.
Networking
You’ll have access to guest lectures and a series of masterclasses hosted by visiting experts, who will give you an insight into their business success.
BA (Hons) Events Management - graduate insights Events management graduate Helen, talks about why she chose to study at the UK Centre for Events Management