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Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Undergraduate BA (Hons)
Event Marketing
Combine the disciplines of marketing and event management to create memorable experiences that will give businesses an edge in the marketplace.
Course Overview
-
N8N5 -
L27 -
Headingley Campus Beckett Park -
Full-Time -
3 Years -
20 Sep 2021
Taught at The UK Centre for Events Management (UKCEM), a global centre for events management education, this dynamic course will focus on the use of marketing in events and events as a tool for marketers.
As part of your course, you’ll:
- Learn to plan, market and organise events that will leave a lasting impression on your audience
- Analyse how social media is used in events to influence customer behaviours and to generate a buzz
- Combine practical and strategic knowledge of event management with marketing functions, such as experiential design, consumer analytics, purchasing behaviour, strategic decision-making, market distribution, research methods and independent projects to create a branded experience that will have a lasting impact on the consumer
In this rapidly evolving digital world, you’ll need the ability to respond quickly to changes within the business environment while you continue building relationships with your customers. You’ll learn about how social marketing through events can promote pro-social causes and create positive change within communities, such as forming a greater awareness of sustainability and encouraging pro-environmental behaviours.
You’ll have the opportunity to gain hands-on experience, helping to organise live events with potential employers and through live projects organised by the course team.
A range of option modules will also enable you to tailor your study around your future goals.
This course will help you to understand how critical marketing is to the success of the events sector and how events are vital to the success of other brands and causes. You’ll refine your skills in both these aspects of marketing, giving you the confidence to succeed after you graduate.
The UKCEM Network
You’ll become an active member of our thriving community of events practitioners – the UKCEM Network. As well as delivering internationally recognised events management education, the UKCEM has a global reputation for international research and for supporting 25 years of successful alumni at home and overseas.
Expert practitioners
Our specialist teaching team includes research-active academics and industry professionals who work as consultants to the course – expertise which will help to shape your learning.
Networking
You’ll have access to guest lectures and a series of masterclasses hosted by visiting experts, who will give you an insight into their business success.
Why study Event Marketing at Leeds Beckett University...
- The internationally recognised UK Centre for Events Management (UKCEM) has been delivering events management education for 25 years
- The School of Events, Tourism & Hospitality Management was ranked in the top 50 best schools globally in 2020 by the Academic Ranking of World Universities
- Our specialist teaching team includes research-active academics and industry professionals who work as consultants to the course
- Develop professional contacts when visiting speakers come to offer unique industry insights during guest lectures
- Deepen your skills and experience, build your confidence, contacts, and CV, and improve your chances of jumping straight into a job after graduation with a paid sandwich year
- We'll help find the placement that’s right for you. You'll also continue to receive careers advice for five years after graduation
BA (Hons) Events Management - graduate insights Events management graduate Helen, talks about why she chose to study at the UK Centre for Events Management
Everything you need to know
Discover all there is to know about the course, from entry requirements and fees to exploring the school you’ll be joining - we’ve got it covered.
Entry requirements
96
points required
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Entry requirements
96
points required
UCAS Tariff Points: 96 points required.
(Minimum Minimum 64 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
GCSEs:
GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.Access to HE Diploma:
Pass overall with a minimum of 96 UCAS tariff points.Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International baccalaureate
24 Points
IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants:
Our University welcomes applications from mature applicants who demonstrate academic potential. All students will be considered through the contextual admissions policy described above. If you do not meet the requirements through the contextual admissions policy, we may still be able to make you an offer if you have recent relevant work experience through our ‘Recognition of Prior Learning’ policy. Please ensure that you list both your qualifications and any relevant work experience in your application so that we can consider you under both schemes where applicable..
All applicants are required to meet our standard English language and Maths requirement of GCSE grade C or equivalent, for example we accept some Functional Skills Tests.
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International baccalaureate
24 Points
IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Additional entry requirements:
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.
We were awarded silver status in the latest Teaching Excellence Framework, reflecting our commitment to deliver high-quality teaching, learning and outcomes for our students.
As well as learning from expert tutors, you’ll be assigned an academic advisor to give you tailored feedback and support. Our subject-specific librarians will also direct you to the specialist learning and study-skills resources that will underpin your studies.
As well as learning from expert tutors, you’ll be assigned an academic advisor to give you tailored feedback and support. Our subject-specific librarians will also direct you to the specialist learning and study-skills resources that will underpin your studies.
Teaching & Learning
Overall workload
288
Hours teaching and learning
912
Hours independent study
Assessment proportions
Year one is assessed predominantly by coursework, with some practical assessments.What you'll learn
Investigate how events are conceived, designed, controlled, delivered and evaluated, through a range of theoretical event planning models and event theories.
Examine the development of the events industry, looking closely at the past, present and future of the industry. You will explore the societal factors that have influenced the development of the events industry and, conversely, how events have also shaped society.
Develop creative and critical approaches to the application of marketing and branding principles within the event marketing environment.
Learn how to identify target audiences and communicate the benefits of the event to them effectively. You will use live event case studies to critique marketing communications strategies and tactics and develop knowledge and skills on how to integrate marketing tools in the business to business and consumer events environment.
This module provides a basis for understanding consumer and organisational behaviour in relation to event consumption, drawing upon theories developed within consumer psychology, sociology and social psychology.
Embark on a year-long programme of professional, career, academic, and personal development within the context of all sectors of the events industry. You will engage in the planning and delivery of real events both within the university and in industry.
Overall workload
288
Hours teaching and learning
912
Hours independent study
Assessment proportions
Year two is assessed predominantly by coursework, with some practical assessments and examinations.What you'll learn
Develop your understanding of the requirements of law that relate to the production and management of events. You will review English and International Law and the legal processes which impact on event management.
Apply reflective theoretical concepts in a practical setting by producing and evaluating a client based live event.
Develop a critical, creative and practical approach to the use of social media communication to engage stakeholders and promote events.
Gain an understanding of the fundamental principles of marketing research and its application in event management. You will build the necessary tools and techniques to source and use existing data and be able to determine creatively when primary data is required for event marketing decision making.
This module provides an introduction to a variety of theories applied to career planning and enables you to compete in an increasingly complex and competitive global landscape.
Option modules may include
Identify how current trends have developed in festivals and what the future of festivals will look like as a result. You will understand not just cultural drivers but also how the business and organisational aspects of festival management influence what is delivered.
Develop an understanding of the corporate events sector. You will learn concepts and tools to effective plan and run corporate events, and be required to respond to a client brief and develop a corporate event pitch that includes exploring site destinations, transportation, programme planning, food and beverage provision, venue layouts, facilities and technology.
Addressing specific types of event throughout the life cycle, such as weddings, celebrations of birth, initiation and death, you will have the opportunity to consider critically the associated rituals found in a variety of religious, ethnic, political, geographical and national contexts. You will study the origins and impacts of such events on society, as well as their basis in and contribution to the global events industry.
Consider your own roles as entrepreneurial individuals within organisations as well as managing your own event enterprises. You will evaluate the contribution that enterprise can make to both successful events and successful businesses.
Define, critique and contextualise public relations and corporate communications within the parameters of the modern events industry. Ultimately you will gain an understanding of the significance of achieving positive outcomes with a range of key stakeholder publics.
Develop your student skills and knowledge in crowd, spectator and attendee safety and security, and address VIP, Dignitary and Artiste safety and security and the legal framework within which these issues operate.
Gain an understanding of the cultural influence of the mass media on sports events. You will engage critically with different explanations of mass media in contemporary societies, and explore theories of the mass media as you analyse the role of the mass media in the delivery of sports events.
This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.
Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.
Overall workload
288
Hours teaching and learning
912
Hours independent study
Assessment proportions
Year three is assessed predominantly by coursework, with some practical assessments and examinations.What you'll learn
Develop a critical and creative approach to the use of events within social marketing interventions. This module considers a broad ethical view on marketing interventions that make a positive change to society.
Study events as experiential products (eliciting emotional responses and connections with those who attend them) and events as experiential communication tools (creating long lasting and meaningful connections with products, brands and causes).
Take an integrated view of the internal and external factors that impact upon event organisations. You will research the strengths, weaknesses, opportunities and threats of an event company and apply your analysis to the creation of future strategic choices.
Gain the ability to initiate, plan, research, sustain and evaluate an extended piece of independent intellectual work based on individual initiative.
Option modules may include
Gain the knowledge, theory and high-level skills to understand the issues of risk management at major events. You will also look at the psychology and management of crowds at major events, and apply this knowledge and understanding strategically to the solution of real event problems.
Undertake the planning of the production of a live business event. You will develop and test your teamwork and presentation skills by a professionally structured and presented pitch of an event concept to a potential funding provider.
Advance your knowledge and management skills in negotiating with and managing a wide variety of partnerships and collaborative activities with public, private and voluntary organisations, whilst working in events.
Advance your understanding of fundraising tools and techniques required for the strategic planning and implementation of a fundraising campaign. You will gain a fundamental understanding of fundraising principles, funding bids and their application to the events industry, as well as contextualising fundraising within the political, social and ethical context.
Be challenged about preconceptions about what events are and how we approach the study of them. By placing events in a wider social and political setting we aim to support students to become more conscious of what events mean to that setting, and how that setting impacts our understanding of events.
Develop a critical appreciation of the role of policy and politics in planning for, implementing and evaluating sports events.
Develop your understanding of the strategic implications in relation to event sponsorship based on an ethical approach. You will study these principles in terms of brand, communications and relationship building for the sponsoring organisation as well as the financial, partnership and image implications for the event organiser.
Fees & Funding
The tuition fees for the 2021/22 academic year are not yet confirmed.
The tuition fees for the 2021/22 academic year are not yet confirmed.
Fees & Funding
The tuition fees for the 2021/22 academic year are not yet confirmed.
Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Essential Costs
- Replacement DBS Certificate (should you need a DBS certificate for your placement/projects/professional practice, and you lose your original, you will be charged for a replacement).
- Residential visits; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence.
- Educational visits; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence.
- Placement locations and experiences will vary throughout the course and you will need to pay for any additional travel or dual accommodation costs.
- Final year academic poster (£16).
Optional Costs
- Student membership of event industry associations.
- Study abroad option; costs will vary depending on location, accommodation and travel options.
- Event attendance; opportunities are provided to attend events beyond the curriculum. Cost will depend on location and ticket price.
- Additional qualifications; such as personal license or event safety passport. Further opportunities may be provided to undertake additional qualifications either directly or through the Event Society/Students’ Union.
- Live event module; you will be encouraged to cover event start-up costs.
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
Additional information
For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:
The tuition fees for the 2021/22 academic year are not yet confirmed.
Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Essential Costs
- Replacement DBS Certificate (should you need a DBS certificate for your placement/projects/professional practice, and you lose your original, you will be charged for a replacement).
- Residential visits; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence.
- Educational visits; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence.
- Placement locations and experiences will vary throughout the course and you will need to pay for any additional travel or dual accommodation costs.
- Final year academic poster (£16).
Optional Costs
- Student membership of event industry associations.
- Study abroad option; costs will vary depending on location, accommodation and travel options.
- Event attendance; opportunities are provided to attend events beyond the curriculum. Cost will depend on location and ticket price.
- Additional qualifications; such as personal license or event safety passport. Further opportunities may be provided to undertake additional qualifications either directly or through the Event Society/Students’ Union.
- Live event module; you will be encouraged to cover event start-up costs.
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
Additional information
For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:
94%
of students within the School of Events, Tourism & Hospitality Management were satisfied with their course
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