Undergraduate BA (Hons)

Event Marketing

Combine the disciplines of marketing and event management to create memorable experiences that will give businesses an edge in the marketplace.

Event Marketing

Course Overview

  • UCAS code

  • Institution code

  • Main location

    Headingley Campus Beckett Park
  • Attendance

  • Duration

    3 Years
  • Start date

    21 Sep 2020

Taught at The UK Centre for Events Management (UKCEM), a global centre for events management education, this dynamic course will focus on the use of marketing in events and events as a tool for marketers.

As part of your course, you’ll:

  • Learn to plan, market and organise events that will leave a lasting impression on your audience
  • Analyse how social media is used in events to influence customer behaviours and to generate a buzz
  • Combine practical and strategic knowledge of event management with marketing functions, such as experiential design, consumer analytics, purchasing behaviour, strategic decision-making, market distribution, research methods and independent projects to create a branded experience that will have a lasting impact on the consumer

In this rapidly evolving digital world, you’ll need the ability to respond quickly to changes within the business environment while you continue building relationships with your customers. You’ll learn about how social marketing through events can promote pro-social causes and create positive change within communities, such as forming a greater awareness of sustainability and encouraging pro-environmental behaviours.

You’ll have the opportunity to gain hands-on experience, helping to organise live events with potential employers and through live projects organised by the course team. 

A range of option modules will also enable you to tailor your study around your future goals. 

This course will help you to understand how critical marketing is to the success of the events sector and how events are vital to the success of other brands and causes. You’ll refine your skills in both these aspects of marketing, giving you the confidence to succeed after you graduate.

The UKCEM Network
You’ll become an active member of our thriving community of events practitioners – the UKCEM Network.  As well as delivering internationally recognised events management education, the UKCEM has a global reputation for international research and for supporting 25 years of successful alumni at home and overseas.

Expert practitioners 
Our specialist teaching team includes research-active academics and industry professionals who work as consultants to the course – expertise which will help to shape your learning. 

You’ll have access to guest lectures and a series of masterclasses hosted by visiting experts, who will give you an insight into their business success.

Why study Event Marketing at Leeds Beckett University...

  1. The internationally recognised UK Centre for Events Management (UKCEM) has been delivering events management education for 25 years
  2. The School of Events, Tourism & Hospitality Management was ranked in the top 50 best schools globally in 2020 by the Academic Ranking of World Universities
  3. Our specialist teaching team includes research-active academics and industry professionals who work as consultants to the course
  4. Develop professional contacts when visiting speakers come to offer unique industry insights during guest lectures
  5. Deepen your skills and experience, build your confidence, contacts, and CV, and improve your chances of jumping straight into a job after graduation with a paid sandwich year
  6. We'll help find the placement that’s right for you. You'll also continue to receive careers advice for five years after graduation


BA (Hons) Events Management - graduate insights Events management graduate Helen, talks about why she chose to study at the UK Centre for Events Management

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