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Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
For regular updates from Leeds Beckett including information about courses, events and student life.
Postgraduate MSc
Master experiential marketing and make a lasting impact on customers by creating memorable event experiences.
Learn to master experiential marketing through event experiences and create a memorable impact on customers.
You’ll develop the expertise to operate at a strategic level in marketing roles in the events industry. This knowledge will enable you to make your business stand out.
As part of your course, you’ll:
Studying alongside peers and industry professionals, you’ll examine consumer behaviour – how consumers behave and why they behave the way they do. You’ll develop the tools, techniques and strategies to influence these behaviours to generate and retain loyal target audiences going forwards.
A range of research modules will equip you with the knowledge, skills and tools you’ll need to evaluate valid and reliable methods for data collection and analysis. You’ll learn to critique advances in theories, strategies and methodologies for an extended piece of research.
Industry expertise
This course is taught at The UK Centre for Events Management. The Centre has a global reputation as a market leader in events management education. We have close links with a wide range of industry partners and associations who all recognise our expertise in educating the events professionals of the future.
Our specialist team draws together academics and events professionals who have designed and developed dynamic courses that are informed by industry and research. Our staff are also engaged in research and consultancy work and publish their findings in textbooks and journals of international standing.
Enhance your learning
There will also be opportunities open to you to attend field trips, conferences and guest lectures to enhance your knowledge and learning.
Like minds
You’ll join a community of postgraduate events students, alumni and industry experts with whom you will be able to share experiences, ideas and best practice.
MSc Events Management student graduating John Jossifakis talks about Events Management as the most exciting career he could recommend to anybody