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Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Postgraduate MSc
Experiential Event Marketing
Master experiential marketing and make a lasting impact on customers by creating memorable event experiences.
Course Overview
-
L27 -
Headingley Campus Beckett Park -
Full-Time -
12 Months -
19 Sep 2022
Learn to master experiential marketing through event experiences and create a memorable impact on customers.
You’ll develop the expertise to operate at a strategic level in marketing roles in the events industry. This knowledge will enable you to make your business stand out.
As part of your course, you’ll:
- Gain an in-depth understanding of key political, social, cultural, environmental and economic issues that shape the marketing of events
- Analyse the identity of brands and their position within an international market
- Examine what experiential marketing means to people and how events can be created to evoke positive emotions
- Discover how relationship marketing helps harmonise brand positioning
- Learn how personality is used to bring brands to life during immersive experiences and activation events
- Be able to deliver safe, successful and memorable events in local, national and international settings
Studying alongside peers and industry professionals, you’ll examine consumer behaviour – how consumers behave and why they behave the way they do. You’ll develop the tools, techniques and strategies to influence these behaviours to generate and retain loyal target audiences going forwards.
A range of research modules will equip you with the knowledge, skills and tools you’ll need to evaluate valid and reliable methods for data collection and analysis. You’ll learn to critique advances in theories, strategies and methodologies for an extended piece of research.
Industry expertise
This course is taught at The UK Centre for Events Management. The Centre has a global reputation as a market leader in events management education. We have close links with a wide range of industry partners and associations who all recognise our expertise in educating the events professionals of the future.
Our specialist team draws together academics and events professionals who have designed and developed dynamic courses that are informed by industry and research. Our staff are also engaged in research and consultancy work and publish their findings in textbooks and journals of international standing.
Enhance your learning
There will also be opportunities open to you to attend field trips, conferences and guest lectures to enhance your knowledge and learning.
Like minds
You’ll join a community of postgraduate events students, alumni and industry experts with whom you will be able to share experiences, ideas and best practice.
Why study Experiential Events Marketing at Leeds Beckett University...
- The UKCEM Network: Become an active member of our thriving community of events practitioners – the UK Centre for Events Management (UKCEM) Network. Based at Leeds Beckett University, this network’s been delivering events management education for almost 25 years
- A global reputation: The School of Events, Tourism & Hospitality Management was ranked in the top 50 best schools globally in 2020 by the Academic Ranking of World Universities
- Expert practitioners: Our specialist teaching team includes research-active academics and industry professionals who work as consultants to the course – expertise which feeds into your learning
- Sandwich year: Deepen your skills and experience, build your confidence, contacts, and CV, and improve your chances of jumping straight into a job after graduation with a paid sandwich year
- Networking: Develop professionals contacts when visiting speakers come to offer unique industry insights during guest lectures
- Support: Not only will we support your throughout your course, you can continue to access careers support up to five years after graduating
MSc Events Management student graduating John Jossifakis talks about Events Management as the most exciting career he could recommend to anybody
Everything you need to know
Discover all there is to know about the course, from entry requirements and fees to exploring the school you’ll be joining - we’ve got it covered.
Entry requirements
Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment. All applications should be supported by a reference, either academic or professional; you can download our reference template for completion. All applicants should satisfy our University English language requirements.
Entry requirements
Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment. All applications should be supported by a reference, either academic or professional; you can download our reference template for completion. All applicants should satisfy our University English language requirements.
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants:
Our university welcomes applications from mature applicants who demonstrate academic potential. If you have recent relevant work experience and/or professional qualifications, we may be able to consider you for entry through our ‘Recognition of Prior Learning’ policy. Please ensure that you list both your qualifications and relevant work experience in your application.
All applicants should meet our standard entry requirements of GCSE grade C in English language and, where specified, Maths. Alternative qualifications such as functional skills are accepted in lieu of GCSEs for most courses.
Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Our silver status in the latest Teaching Excellence Framework, reflects our commitment to deliver high-quality teaching, learning and outcomes for our students.
Teaching & Learning
What you'll learn
Fees & Funding
The tuition fees for the 2022/23 academic year are not yet confirmed.
The tuition fees for the 2022/23 academic year are not yet confirmed.
Fees & Funding
The tuition fees for the 2022/23 academic year are not yet confirmed.
Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Optional Costs
- Field trips/site visits; costs are dependent on details and location and may be subsidised but you will be expected to pay local transport costs for local trips and sustenance if required
- Extracurricular event attendance; the cost you will need to pay will depend on location and ticket price
- Placement, short internship, work shadowing or work experience as part of your Professional Practice Module; you will need to pay for any optional costs but some work experiences may be paid and expenses would therefore be covered
- Replacement DBS Certificate (should you need a DBS certificate for your projects / professional practice, and you lose your original, you will be charged £40 for a replacement
- Student membership fees for a range of industry associations (costs for each association will vary)
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
Additional information
For further information on financing your studies or information about whether you may qualify for one additional support or scholarships, follow the links below:
The tuition fees for the 2022/23 academic year are not yet confirmed.
Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Optional Costs
- Field trips/site visits; costs are dependent on details and location and may be subsidised but you will be expected to pay local transport costs for local trips and sustenance if required
- Extracurricular event attendance; the cost you will need to pay will depend on location and ticket price
- Placement, short internship, work shadowing or work experience as part of your Professional Practice Module; you will need to pay for any optional costs but some work experiences may be paid and expenses would therefore be covered
- Replacement DBS Certificate (should you need a DBS certificate for your projects / professional practice, and you lose your original, you will be charged £40 for a replacement
- Student membership fees for a range of industry associations (costs for each association will vary)
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
Additional information
For further information on financing your studies or information about whether you may qualify for one additional support or scholarships, follow the links below:
93%
of postgraduate students from the School of Events, Tourism & Hospitality Management were satisfied with their course
Your future in our hands
There’s a lot to consider when choosing a course. Take a look at the team you’ll be working with, employability statistics and career prospects to help make up your mind.
92.4%
of students from the School of Events, Tourism & Hospitality Management in work or further study 15 months after graduating
We are a school with a critical edge. Find out why.
Career Prospects
The use of experiential marketing techniques to enhance events and associated experiences is increasingly recognised as a strategic necessity. Opportunities for marketing events have been further enhanced by the use of events as a tool to initiate the launch of brands, the redevelopment of destinations and the bringing together of communities. This course will help you to develop the holistic, strategic and critical abilities needed to make a positive contribution as a future leader in the sphere of experiential events management.
- Senior account manager
- Agency producer
- Account executive
- Brand executive
Beckett Careers Team
Our careers service is not just there for undergraduates, we support our postgraduate taught and research students too.
Your postgraduate degree will boost your CV and help you stand out from the crowd. Whether you're just starting out on your chosen career path, changing careers or moving to the next level, we can provide you with expert advice and resources to help you take the next steps to achieving your goals.
Your Beckett experience
At Leeds Beckett your experience is important to us, find out more about what to expect from your time on this course and life at uni.
Student view Student Mosa shares why she chose to study at the UK Centre for Events Management
Experience Leeds Beckett
Our state-of-the-art facilities and learning environments give you everything you need to succeed – whether that’s completing your current studies or joining our cutting-edge research teams.
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