Postgraduate MSc

Experiential Event Marketing

Experiential Event Marketing

Course Overview

  • Institution code


    L27
  • Main location


    Headingley Campus Beckett Park
  • Attendance


    Part-Time
  • Duration


    24 Months
  • Start date


    17 Jan 2022

Learn to master experiential marketing through event experiences and create a memorable impact on customers. This course will help you develop the expertise to operate at a strategic level in marketing roles in the events industry and enable you to make your business really stand out.

You will gain an in-depth understanding of current key political, social, cultural, environmental and economic issues that shape the marketing of events across the globe. Through the study of global brand management, you will analyse the identity of brands and their position within an international market. You will look at what experiential marketing means to people and how events can be created to evoke positive emotions. You will discover how relationship marketing helps harmonise brand positioning and learn how personality is used to bring brands to life during immersive experiences and activation events.

Studying alongside peers and industry professionals, you will examine consumer behaviour – how consumers behave and why they behave the way they do – and you will develop the tools, techniques and strategies to influence these behaviours to generate and retain loyal target audiences going forwards.

A range of research modules will equip you will the knowledge, skills and tools you will need to evaluate valid and reliable methods for data collection and analysis, and you will learn to critique advances in theories, strategies and methodologies for an extended piece of research.

By drawing on a range of strategic marketing techniques and stakeholder management knowledge and skills, you will be able to deliver safe, successful and memorable events in local, national and international settings.

This course is taught at The UK Centre for Events Management which has a global reputation as a market leader in events management education. We have close links with a wide range of industry partners and associations who all recognise our expertise in educating the events professionals of the future.

You will join a community of postgraduate events students, alumni and industry experts with whom you will be able to share experiences, ideas and best practice.

In addition, you will become part of The UK Centre for Events Management, which has been educating events professionals for more than 21 years. Our specialist team draws together academics and events professionals who have designed and developed dynamic courses that are informed by industry and research. Our staff are also engaged in research and consultancy work and publish their findings in textbooks and journals of international standing.

There will be opportunities open to you to attend field trips, conferences and guest lectures to enhance your knowledge and learning.

Why study Experimental Events Marketing at Leeds Beckett University...

  1. The UKCEM Network: Become an active member of our thriving community of events practitioners – the UK Centre for Events Management (UKCEM) Network. Based at Leeds Beckett University, this network’s been delivering events management education for almost 25 years
  2. A global reputation: The School of Events, Tourism & Hospitality Management was ranked in the top 50 best schools globally in 2020 by the Academic Ranking of World Universities
  3. Expert practitioners: Our specialist teaching team includes research-active academics and industry professionals who work as consultants to the course – expertise which feeds into your learning
  4. Sandwich year: Deepen your skills and experience, build your confidence, contacts, and CV, and improve your chances of jumping straight into a job after graduation with a paid sandwich year
  5. Networking: Develop professionals contacts when visiting speakers come to offer unique industry insights during guest lectures
  6. Support: Not only will we support your throughout your course, you can continue to access careers support up to five years after graduating

MSc Events Management student graduating John Jossifakis talks about Events Management as the most exciting career he could recommend to anybody

John Jossifakis
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