Undergraduate BA (Hons)

Fashion Marketing

Develop expertise in marketing and advertising. You'll gain an understanding of business and PR by exploring the fashion journey, from design to production, display and promotion.

Fashion Marketing

Course Overview

  • UCAS code

  • Institution code

  • Main location

    City Campus
  • Attendance

  • Duration

    3 Years
  • Start date

    16 Sep 2024

Discover how marketing can have a major impact on the popularity and reputation of fashion brands the world over, from high-street labels to those dominating the catwalks of London, Paris and New York.

As part of this course, you’ll:

  • Learn to predict and identify trends, and understand why these trends are important to the industry
  • Discover the techniques behind ensuring your brand gets the attention of influential bloggers and how to get your clothing into the headlines
  • Study fashion history and the effect of political changes and social movements on fashion
  • Have the opportunity to impress the public and industry by exhibiting your work at the end of your final year. See examples of Fashion Marketing students' work in the Leeds School of Arts Festival

Real life experience
Your studies will be informed and delivered by people from all areas of the fashion industry, and you’ll work on live briefs set by real clients. You could also choose a placement year and experience a range of careers first-hand. Our placements will allow you to build your experience and contacts. They'll also help you decide what you want to achieve when you graduate.

Whether you want to focus on the theory of marketing, learn more about fashion writing or discover graphic design and branding, you'll be able to tailor your course to suit your career ambitions.

Guest Lectures
We often run a number of guest lectures and workshops throughout the year, both on campus and in conjunction with external organisations. The INSIDE/OUT lecture series brings together some of the most exciting names from the fields of art, architecture, design, fashion, film, music, performing arts and beyond. You can catch up on previous lectures by visiting the Leeds Arts Research Centre site.

Why study Fashion Marketing at Leeds Beckett University...

  1. 97.1% of graduates in work or further study 15 months after graduation*
  2. Opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience
  3. Close links with design and creative businesses
  4. Tutors with extensive professional experience and networks
  5. Study within one of the largest university arts communities in the north, with 3000 students spread across over 40 courses

*Percentage of respondents from this course, HESA Graduate Outcomes 20-21

Student view BA (Hons) Fashion Marketing student Kat talks about what she's enjoyed about the course and studying at Leeds Beckett University.