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Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Undergraduate BA (Hons)
Fashion Marketing
Develop expertise in marketing and advertising and gain an understanding of business and PR by exploring the fashion journey, from design to production, display and promotion.
Course Overview
-
N5W5 -
L27 -
City Campus -
Full-Time -
3 Years -
20 Sep 2021
Discover how marketing can have a major impact on the popularity and reputation of fashion brands the world over, from high-street labels to those dominating the catwalks of London, Paris and New York.
As part of your course you’ll:
- Learn to predict and identify trends, and understand why these trends are important to the industry
- Discover the techniques behind ensuring your brand gets the attention of influential bloggers and how to get your clothing into the headlines
- Study fashion history and the effect of political changes and social movements on fashion
- Have the opportunity to impress the public and industry by exhibiting your work at the end of your final year. See examples of Fashion Marketing students' work in the Leeds School of Arts Festival
Your studies will be informed and delivered by people from all areas of the fashion industry, and you’ll work on live briefs set by real clients. You could also choose a placement year and experience a range of careers first-hand. Our placements will allow you build your experience and contacts, as well as helping you decide what you want to achieve when you graduate.
Whether you want to focus on the theory of marketing, learn more about fashion writing or discover graphic design and branding, you will be able to tailor your course to suit your career ambitions.
Guest Lectures
We often run a number of guest lectures and workshops throughout the year, both on campus and in conjunction with external organisations. The INSIDE/OUT lecture series brings together some of the most exciting names from the fields of art, architecture, design, fashion, film, music, performing arts and beyond. You can catch up on previous lectures by visiting the Leeds Arts Research Centre site.
Why study Fashion Marketing at Leeds Beckett University...
- 92% of Fashion Marketing students were satisfied with their course*
- The course's sandwich year option has allowed many of our previous students to gain industry experience and boost their employment prospects
- Benefit from the School's close links to design and creative businesses in the Yorkshire region, throughout the UK, and beyond
- Gain from your tutors' extensive industry knowledge and professional networks
- Study within Leeds School of Arts - one of the largest university arts communities in the north, with 3000 students spread across over 40 courses and 170 years of inspiring, challenging and innovative practices
- In the new £80mil
Leeds School of Arts Building you will have access to professional,
industry standard facilities, along with general teaching spaces that will
foster inter-disciplinary collaboration, creative talent and knowledge sharing
* National Student Survey 2020
Student view BA (Hons) Fashion Marketing student Kat talks about what she's enjoyed about the course and studying at Leeds Beckett University.
Everything you need to know
Discover all there is to know about the course, from entry requirements and fees to exploring the school you’ll be joining - we’ve got it covered.
Entry requirements
120
points required
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
We have now welcomed students from over 140 countries across the globe. If you are interested in studying with us you can find your country and get all the information you'll need about entry requirements and how to apply.
Entry requirements
120
points required
UCAS Tariff Points: 120 points required.
(Minimum 80 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
GCSEs:
GCSE English Language at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy are accepted in place of GCSEs.Access to HE Diploma:
Pass overall with a minimum of 120 UCAS tariff points.Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International baccalaureate
26 Points
IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Our commitment to help every student succeed:
Leeds Beckett University is committed to ensuring that every student with the potential to succeed at our University is able to do so regardless of their background. For this reason we operate a contextual admissions policy, which means we take into account a range of additional factors when we assess a student’s application. Applicants who meet at least one of our contextual admissions criteria will be offered a place on this course with lower (predicted or achieved) UCAS Tariff Points than our published tariff (above).
Our contextual admissions criteria are:
- Home postcode is in an area where few people go to University (POLAR4 quintile 1 or 2 area. This can be checked on the Office for Students website)
- Declared disability on the UCAS application form (or direct application for part time applicants)
- Over the age of 21 on the 1st of September before the course starts
- Declared as a care leaver on the UCAS application form (or direct application for part time applicants)
Our place as an Anchor Institution:
Leeds Beckett University is in the top 10 universities nationwide for being representative of our local community. To further strengthen our position as a key provider of education and training for West Yorkshire we apply an Anchor Institution Policy in our admissions process. Students who apply to us from any of the five Local Authority areas in West Yorkshire (BD, HD, HX, LS, WF) will be offered a place on this course with lower (predicted or achieved) UCAS Tariff Points.
Mature applicants:
Our university welcomes applications from mature applicants who demonstrate academic potential. All students will be considered through the contextual admissions policy described above. If you do not meet the requirements through the contextual admissions policy, we may still be able to make you an offer if you have recent relevant work experience through our ‘Recognition of Prior Learning’ policy. Please ensure that you list both your qualifications and any relevant work experience in your application so that we can consider you under both schemes where applicable..
All applicants should meet our standard entry requirements of GCSE grade C in English language and, where specified, Maths. Alternative qualifications such as functional skills are accepted in lieu of GCSEs for most courses.
We have now welcomed students from over 140 countries across the globe. If you are interested in studying with us you can find your country and get all the information you'll need about entry requirements and how to apply.
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International baccalaureate
26 Points
IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Additional entry requirements:
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Our silver status in the latest Teaching Excellence Framework, reflects our commitment to deliver high-quality teaching, learning and outcomes for our students.
Teaching & Learning
The tabs below detail what and how you will study in each year of your course. The balance of assessments and overall workload will be informed by your core modules and the option modules you choose to study – the information provided is an indication of what you can expect and may be subject to change. The option modules listed are also an indication of what will be available to you. Their availability is subject to demand and you will be advised which option modules you can choose at the beginning of each year of study.
Due to the ongoing Covid-19 pandemic we are currently unable to advise on the mode of teaching for September 2021, however we will keep you updated and provide more information as soon as we can. We continue to follow government guidance and your teaching and learning will reflect the restrictions in place at the time of delivery. We currently anticipate that you may experience a blended approach – this is a mix of face-to-face, on campus and online teaching and learning. You can keep up to date with teaching and learning at Leeds Beckett via our Covid-19 website. Updated course specifications will be available in August 2021. In the meantime, our existing course specifications are available.
What you'll learn
You will be introduced to practice-based methods of visual communication for fashion, including page layout, image capture and manipulation and logo design, and will gain computer skills using Photoshop, Illustrator and InDesign.
You will be introduced to the history and theory of fashion, and will gain an understanding of how fashion impacts upon society, culture and the economy.
Gain an understanding of historic and contemporary sources that inform and drive fashion trends, and the impact these have on the fashion industry in terms of design and from a wider context.
This module introduces the notion of branding within a fashion setting, providing you with an understanding of how fashion brands have impacted upon society, culture and the economy.
Become familiar with key marketing principles and appreciate how contemporary marketing concepts are applied by organisations. You will develop the ability to analyse a business environment and apply an appropriate marketing mix to help an organisation achieve its market goals.
Gain an understanding of the key communications tools used by marketers to communicate with their stakeholders and develop an awareness of the basic principles of marketing communications used in a variety of organisational settings.
What you'll learn
Focusing on key theorists across modernism and postmodernism within shopping, retail, art and print media, this module will establish the cultural reasoning and framework behind fashion theory.
Develop an understanding of brand ethos and identity, along with customer profiling and market level in relation to the fashion industry. You will formulate and develop marketing concepts for an established fashion brand using a live brief or simulated industry conditions.
Building on your understanding of trends and their impact upon the fashion industry from year one, you will work to an industry-led brief to research contemporary and historic trends and predict fashion styles and marketing strategies.
Option modules may include
This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.
Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.
What you'll learn
Write an illustrated 6000-8000 word document explaining the theories supporting your research and self-initiated project work in marketing, visual communication and fashion writing.
You will have the opportunity to study your chosen occupation in depth and carry out research to increase your employability prospects. The career paths available are varied and involve potentially fashion marketing, communications and a variety of writing-based media. If you have chosen solely marketing options, you may wish to pursue a more business-orientated career.
Option modules may include
Fees & Funding
£9,250
Home / EU 2021
The tuition fee for the year for students entering in 2021/22 is £9250. The amount you will pay may increase each year to take into account the effects of inflation.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £1385.
£13,000
International 2021
The tuition fee for the year for students entering in 2021/22 is £13000. The amount you will pay is fixed at this level for each year of your course.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £1950.Fees & Funding
£9,250
For students entering in 2021
The tuition fee for the year for students entering in 2021/22 is £9250. The amount you will pay may increase each year to take into account the effects of inflation.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £1385.Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Access to course resources, equipment and facilities, including:
- Creative spaces, including fashion studios with the latest machinery and cutting tables, and access to PC and Mac desktops with CAD software.
- Free entry to Inside/Out lecture series.
Essential Costs
- USB or Mac-compatible external hard drive. Cost will vary; alternatively, work can be saved and submitted digitally.
- Digital printing (£50-100). Some printing of assignments is compulsory, other printing is optional and dependant on individual project work.
- Document binding (£1-10). You will need to bind your dissertation for submission – exact binding method may vary through personal choice.
Optional Costs
- UK / Overseas trips. Costs will vary depending on location.
- A3 portfolio (£10-25).
- Project materials (£100). Cost will vary depending on practice and materials used.
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
Additional information
For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:
£13,000
For students entering in 2021
The tuition fee for the year for students entering in 2021/22 is £13000. The amount you will pay is fixed at this level for each year of your course.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £1950.Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Access to course resources, equipment and facilities, including:
- Creative spaces, including fashion studios with the latest machinery and cutting tables, and access to PC and Mac desktops with CAD software.
- Free entry to Inside/Out lecture series.
Essential Costs
- USB or Mac-compatible external hard drive. Cost will vary; alternatively, work can be saved and submitted digitally.
- Digital printing (£50-100). Some printing of assignments is compulsory, other printing is optional and dependant on individual project work.
- Document binding (£1-10). You will need to bind your dissertation for submission – exact binding method may vary through personal choice.
Optional Costs
- UK / Overseas trips. Costs will vary depending on location.
- A3 portfolio (£10-25).
- Project materials (£100). Cost will vary depending on practice and materials used.
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
Additional information
For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:
92%
of Fashion Marketing students were satisfied with their course.
BA (Hons) Fashion Fashion is one of the world's biggest industries and we passionately believe it is about more than just the commercially driven production and promotion of new collections. It is a reflection of society, identity and culture, and it is also a powerful protagonist for change.
Your future in our hands
There’s a lot to consider when choosing a course. Take a look at the team you’ll be working with, employability statistics and career prospects to help make up your mind.
90.2%
of students from Leeds School of Arts courses in work or further study 15 months after graduating.
After studying a variety of subjects in your first year, our course allows you to specialise in an area that interests you - fashion marketing, fashion communication or writing for fashion. We'll help you explore your passions and prepare you for the range of career opportunities that will be open to you when you graduate.
Dr Christopher Harris
Course Director
fashion capital of the North
Leeds has previously been labelled the 'fashion capital of the North' and is home to several big name brands and retailers, along with a range of boutique businesses and emerging designers.
Career Prospects
Designing and making clothes is only part of the fashion industry. This course will enable you to enter this ever-changing sector in a range of areas, including marketing, fashion buying, retail, visual merchandising, visual communication for fashion or journalism. You could plan national advertising campaigns for a high-street label or you could work for an independent designer, helping them grab the attention of fashion bloggers.
- Fashion Marketing Executive
- Visual Merchandiser
- Magazine Journalist
- Public Relations Officer
Scholarships and bursaries
We are committed to ensuring that the opportunity to experience an education here at Leeds Beckett University is open to all. If you're thinking of joining us to study for your undergraduate degree, you may be eligible for a scholarship or bursary.
Bursaries are usually awarded depending on household income, whilst scholarships are available for a number of areas, and are based on sporting or academic excellence. For more information visit our scholarships and bursaries page.
Beckett Careers Team
Our Beckett Careers Team will support you with all aspects of your career planning, throughout university and beyond. Whether you’re looking for a part-time job or want to gain experience alongside your studies, need help preparing an application or exploring graduate job options, we can provide expert support every step of the way!
Throughout your university journey and up to five years after you graduate you'll have access to a broad range of support and tools to help you with:
- Getting ready to apply for jobs
- Working on your CV
- Preparing for an interview
- Applying for a graduate vacancies or placements
- Connecting with employers and organisations
Your Beckett experience
At Leeds Beckett your experience is important to us, find out more about what to expect from your time on this course and life at uni.
Experience Leeds Beckett
Explore our specialist teaching facilities and premium accommodation that you’ll be proud to call your second home.
Still thinking about your uni choices? Discover Uni has official information to help you decide. They provide statistics for courses taken from national surveys and data collected from universities about their students.
