Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Undergraduate BSc (Hons)
Hospitality Business Management with Marketing
Become a hospitality leader of the future and learn to transform marketing practices, think critically and have the confidence to implement innovative ideas.
Course Overview
-
N850 -
L27 -
Headingley Campus Beckett Park -
Full-Time -
3 Years -
16 Sep 2024
The hospitality industry is constantly changing to innovate and capitalise on consumer trends in food, drink and accommodation. This course will help you develop into a reflective practitioner who is able to make informed decisions and respond flexibly to a dynamic globalised hospitality industry and anticipate emerging market trends.
As part of your course, you’ll:
- Gain the knowledge and skills to think critically, be reflective and have the potential to transform and drive forward hospitality businesses through successful marketing practices
- Put hospitality, business and marketing theory into practice with visits to local industry and the chance to work on live projects, such as creating branded social experiences, communication plans for hospitality businesses and by developing exceptional guest experiences
You’ll have the opportunity to make insightful decisions based on market trends within and beyond the hospitality sector. All of which means your project management skills will develop by creating exciting solutions that benefit consumers and the hospitality industry in an ever-changing marketing environment.
You’ll also have the option to tailor assessments to specific areas of interest including food trends, sustainability and technology.
A series of field trips will allow you to witness the hospitality industry first-hand, while guest lectures and research seminars will enable you to network with and learn from professionals.
Expert practitioners
Our specialist teaching team includes research-active academics and industry professionals who work as consultants to the course – expertise which will help to shape your learning.
Like minds
Interaction with peers during and outside classroom activities will aid the development of new ideas and give you the ability to evaluate hospitality management techniques within a variety of settings.
Why study Hospitality Business Management with Marketing at Leeds Beckett University...
- Our School was ranked in the top 100 best schools globally by Academic Ranking of World Universities 2023
- Our specialist teaching team includes research-active academics and industry professionals who work as consultants to the course
- Develop professional contacts when visiting speakers come to offer unique industry insights during guest lectures
- Deepen your skills and experience, build your confidence, contacts, and CV, and improve your chances of jumping straight into a job after graduation with a paid sandwich year
- Ranked 13th in the UK for hospitality, event management and tourism subject group*
*2024 Guardian Subject League Tables
Katie Astle, BSc (Hons) Hospitality Business Management "There is a misconception about hospitality. Everyone thinks it's very narrow and mainly about hotels but it is so much more."
Everything you need to know
Discover all there is to know about the course, from entry requirements and fees to exploring the school you’ll be joining - we’ve got it covered.
Entry requirements
112
points required
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
We have welcomed students from over 140 countries to study at Leeds Beckett University. If you are interested in studying with us you can find all the information you need about entry requirements and how to apply on our country specific pages.
Entry requirements
112
points required
UCAS Tariff Points: 112 points required.
(Minimum 72 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
GCSEs
GCSE English Language and Maths at Grade 4 or above (Grade C for GCSEs taken before 2017) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy and Adult Numeracy are accepted in place of GCSEs.Access to HE Diploma
Pass overall with a minimum of 112 UCAS tariff points.T Levels
Pass overall with a minimum of 112 UCAS tariff points, including a C or above on the core.Scottish Awards
112 UCAS tariff points from a minimum of 5 Highers of which at least 2 must be grade B or above.Irish Leaving Certificate
112 UCAS tariff points from a minimum of 5 subjects at higher level of which at least 3 must be grade H3 or above.International baccalaureate
112 UCAS tariff points from a minimum of 3 Highers of which at least 2 must be grade H5 or above.IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
Our commitment to help every student succeed
Leeds Beckett University is committed to ensuring that every student with the potential to succeed at our University is able to do so regardless of their background. For this reason we operate a contextual admissions policy, which means we take into account a range of additional factors when we assess a student’s application. Applicants who meet at least one of our contextual admissions criteria will be offered a place on this course with lower (predicted or achieved) UCAS Tariff Points than our published tariff (above).Our contextual admissions criteria are:
- Home postcode is in an area where few people go to University (POLAR4 quintile 1 or 2 area. This can be checked on the Office for Students website).
- Declared disability on the UCAS application form (or direct application for part time applicants).
- Over the age of 21 on the 1st of September before the course starts.
- Declared as a care experienced on the UCAS application form (or direct application for part time applicants).
Mature Applicants
Our university welcomes applications from mature applicants who demonstrate academic potential. All students will be considered through the contextual admissions policy described above. If you do not meet the requirements through the contextual admissions policy, we may still be able to make you an offer if you have recent relevant work experience through our 'Recognition of Prior Learning' policy. Please ensure that you list both your qualifications and any relevant work experience in your application so that we can consider you under both schemes where applicable. All applicants should meet our standard entry requirements of GCSE grade C in English language and, where specified, Maths. Alternative qualifications such as functional skills are accepted in lieu of GCSEs for most courses.We have welcomed students from over 140 countries to study at Leeds Beckett University. If you are interested in studying with us you can find all the information you need about entry requirements and how to apply on our country specific pages.
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
International baccalaureate
112 UCAS tariff points from a minimum of 3 Highers of which at least 2 must be grade H5 or above.IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
Additional entry requirements:
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Teaching & Learning
What you'll learn
Learn to create and deliver successful hospitality marketing initiatives as well as irresistible, memorable and communicable hospitality products and services in ethical and responsible ways so that stakeholders achieve their short-term goals and long-term purposes.
This module looks at profitability and will introduce you to the key financial documents used by hospitality businesses. You will gain an understanding of how a department or unit can operate efficiently and effectively whilst maintaining product quality.
Develop an understanding of how best to design the structure and culture of departments in a variety of hospitality organisations in order to coordinate employees' behaviours to ensure the efficient and effective day to day operation of the unit. To do this, you will develop an understanding of the labour markets and the composition of the labour force in the hospitality industry.
This module will provide the opportunity to acquire and develop academic and professional skills in both your learning, paid and un-paid work environments to help you to succeed.
Explore how you can identify target customers, understand their needs and develop products and service offers which meet them. It will then go beyond this to ensure that you are able to plan products and services which exceed customers' requirements and genuinely delight them, rather than simply satisfy their needs. You will consider and apply key concepts including the marketplace; market segmentation, positioning and targeting and consumer behaviour to hospitality businesses.
Explore the meaning of hospitality and how the hospitality industry has evolved from hosting guests to becoming businesses which provide food, drink and accommodation, offering personalised service, interconnected cultural experiences and infotainment in a socially responsible sustainable manner.
What you'll learn
Develop your understanding of market research and its relevance to the hospitality sector for product development and for understanding consumer perspectives. You will gain critical perspectives and knowledge which will enable you to develop insights into customer expectations. You will also build knowledge of research methods appropriate for carrying out market research.
Explore how hospitality service organisations design the service package to positively frame the service experience. You will investigate a range of experiential trends in hospitality to demonstrate how hospitality businesses respond to these influences.
You will examine a range of theories to create a pragmatic, contingency, process model of management and leadership that can be used to take the hospitality business unit forward dealing with individuals and groups across a variety of departments and situations. You will develop a rigorous and relevant management and leadership model that can be continually developed throughout your career based on ongoing academic research and personal career experiences which can be used to drive the development of the business unit.
This module will address the many ways that communication is possible in the hospitality industry today – both theoretically and practically. You will have the opportunity to explore effective communication strategies and tactics to influence consumers to engage with hospitality businesses and share their experiences with the hospitality business and other consumers.
Study the recruitment, selection, training and development of human resources in the hospitality industry and be able to decide which methods are appropriate for the effective and responsible management of labour.
Develop financial decision making from the perspective of sustainability, corporate social responsibility and the triple bottom line. You will look at how you can use your financial resources to make decisions to sustain a hospitality business and ensure it is managed responsibly over both the short and long term. You will learn how to develop and use decision models and build financial scenarios to make informed decisions and to measure the balance of environmental, social and financial performance.
What you'll learn
Critically examine how hospitality businesses create brands, build awareness of their brand along the customer journey, and deliver an emotional experience that excites and creates a long-term relationship between the hospitality business and its consumers.
Gain an understanding of the nature and importance of entrepreneurialism within the hospitality industry and learn to identify and evaluate the requirements of successful business development. You will critically reflect on your own interest and capability for business development and will be able to develop effective business plans for new business ideas.
Undertake a consultancy project related to specific issues facing the tourism and hospitality industries. Working as part of a small team, you'll use problem-solving methods and project management techniques to address a brief which will be set by external industry clients. You'll be able to adopt innovative approaches to finding solutions to real industry challenges. The module will develop and assess your skills, knowledge and professionalism as you management and realise the project. You'll also develop key professional networking skills through opportunities with the industry.
Critically evaluate a range of international market research data, together with marketing theories and concepts that lay the foundations for hospitality businesses that wish to grow internationally. The module includes three key areas: analysis, marketing strategy development and implementation. Using marketing strategies and tools, you will be able to explore international marketplace, environment, United Nations/Governments, social and cultural influences and recommend workable solutions for hospitality businesses to grow internationally.
This module will enable students to critically evaluate socially responsible hospitality businesses to gain knowledge in how they engage and grow; with social responsibilities at the heart of business culture. Students will also be asked to critically review why and how businesses consciously develop their engagement in social responsible strategies for the ultimate benefit of their stakeholders.
This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.
Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.
Fees & Funding hellooo
£9,250
UK
The tuition fee for the year for students entering in 2024/25 is £9250. The amount you will pay may increase each year to take into account the effects of inflation.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £1385.
£16,000
International 2024
The tuition fee for the year for students entering in 2024/25 is £16000. The amount you will pay is fixed at this level for each year of your course.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £2400.Fees & Funding
£9,250
For students entering in 2024
The tuition fee for the year for students entering in 2024/25 is £9250. The amount you will pay may increase each year to take into account the effects of inflation.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £1385.Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Essential Costs
- Replacement DBS Certificate (should you need a DBS certificate for your placement/projects/professional practice, and you lose your original, you will be charged for a replacement).
- Residential visits; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence
- Placement locations and experiences will vary throughout the course and you will need to pay for any additional travel or dual accommodation costs and subsistence
Optional Costs
- Educational visits; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence
- Study abroad option; costs will vary depending on location, accommodation and travel options
- Hospitality Society trips; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
£16,000
For students entering in 2024
The tuition fee for the year for students entering in 2024/25 is £16000. The amount you will pay is fixed at this level for each year of your course.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £2400.Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Essential Costs
- Replacement DBS Certificate (should you need a DBS certificate for your placement/projects/professional practice, and you lose your original, you will be charged for a replacement).
- Residential visits; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence
- Placement locations and experiences will vary throughout the course and you will need to pay for any additional travel or dual accommodation costs and subsistence
Optional Costs
- Educational visits; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence
- Study abroad option; costs will vary depending on location, accommodation and travel options
- Hospitality Society trips; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
13th
in the UK for Hospitality, Event Management & Tourism
Top 100
Our School was ranked in the top 100 best schools globally by Academic Ranking of World Universities 2023
Moving on up
Leeds Beckett climbs 40 places in the Complete University Guide 2024
Your future in our hands
There’s a lot to consider when choosing a course. Take a look at the team you’ll be working with, employability statistics and career prospects to help make up your mind.
We are a school with a critical edge. Find out why.
BSc (Hons) Hospitality Business Management, James Harvey BSc (Hons) Hospitality Business Management student James talks about his experiences at Leeds Beckett.
Career Prospects
This course will enable you to become a creative thinker who is digitally literate and enterprising. You will be confident in designing and implementing new and innovative products, services and marketing solutions which will be of benefit to the hospitality industry, its consumers and the wider society.
We are proud of our record of helping graduates find their ideal job - many meet their future employers for the first time through our links with industry throughout their course.- Hospitality marketing manager
- Relationship marketing manager
- Social media marketing manager
- Sustainable hospitality business manager
Scholarships and bursaries
We are committed to ensuring that an education at Leeds Beckett University is open to all. If you're thinking of joining us for undergraduate study, you may be eligible for a non-repayable scholarship or bursary to help with the cost of university. To find out if you are be eligible visit our scholarships and bursaries page.
We also offer a range of non-repayable scholarships for international students. To find out if you may be eligible visit our scholarships for international students page and select your home country from the drop-down list.
Our Graduate Promise
We have a dedicated team of people who will support you with all aspects of your career planning, from day one until 18 months after you graduate.
Getting you career ready is an integral part of your university life and this is embedded throughout your lectures and seminars. Outside of your course there is a wide range of support available to help you achieve your career goals, including:
- Getting ready to apply for jobs
- Working on your CV
- Interview skills and assessment centres
- Connecting with employers and organisations
Your Beckett experience
At Leeds Beckett your experience is important to us, find out more about what to expect from your time on this course and life at uni.
Bethany Dean, Hospitality Business Management Student Bethany talks about her experiences at Leeds Beckett.
Experience Leeds Beckett
Our state-of-the-art facilities and learning environments give you everything you need to succeed.
Leeds - Best Place to Live in the North and Northeast*
From music venues and art galleries to parks, shopping and transport – we’ve got it all. We also have the best-paying jobs outside of London.
*The Sunday Times Best Place to Live guide, 2024.
Still thinking about your uni choices? Discover Uni has official information to help you decide. They provide statistics for courses taken from national surveys and data collected from universities about their students.
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