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Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Undergraduate BSc (Hons)
Hospitality Business Management with Marketing
Become a hospitality leader of the future and learn to transform marketing practices, think critically and have the confidence to implement innovative ideas.
Course Overview
-
N850 -
L27 -
Headingley Campus Beckett Park -
Full-Time -
3 Years -
20 Sep 2021
The hospitality industry is constantly changing to innovate and capitalise on consumer trends in food, drink and accommodation. This course will help you develop into a reflective practitioner who is able to make informed decisions and respond flexibly to a dynamic globalised hospitality industry and anticipate emerging market trends.
As part of your course, you’ll:
- Gain the knowledge and skills to think critically, be reflective and have the potential to transform and drive forward hospitality businesses through successful marketing practices
- Put hospitality, business and marketing theory into practice with visits to local industry and the chance to work on live projects, such as creating branded social experiences, communication plans for hospitality businesses and by developing exceptional guest experiences
You’ll have the opportunity to make insightful decisions based on market trends within and beyond the hospitality sector. All of which means your project management skills will develop by creating exciting solutions that benefit consumers and the hospitality industry in an ever-changing marketing environment.
You’ll also have the option to tailor assessments to specific areas of interest including food trends, sustainability and technology.
A series of field trips will allow you to witness the hospitality industry first-hand, while guest lectures and research seminars will enable you to network with and learn from professionals.
Expert practitioners
Our specialist teaching team includes research-active academics and industry professionals who work as consultants to the course – expertise which will help to shape your learning.
Like minds
Interaction with peers during and outside classroom activities will aid the development of new ideas and give you the ability to evaluate hospitality management techniques within a variety of settings.
Why study Hospitality Business Management with Marketing at Leeds Beckett University...
- The internationally recognised UK Centre for Events Management (UKCEM) has been delivering events management education for 25 years
- The School of Events, Tourism & Hospitality Management was ranked in the top 50 best schools globally in 2020 by the Academic Ranking of World Universities
- Our specialist teaching team includes research-active academics and industry professionals who work as consultants to the course
- Develop professional contacts when visiting speakers come to offer unique industry insights during guest lectures
- Deepen your skills and experience, build your confidence, contacts, and CV, and improve your chances of jumping straight into a job after graduation with a paid sandwich year
- We'll help find the placement that’s right for you. You'll also continue to receive careers advice for five years after graduation
Katie Astle, BSc (Hons) Hospitality Business Management "There is a misconception about hospitality. Everyone thinks it's very narrow and mainly about hotels but it is so much more."
Everything you need to know
Discover all there is to know about the course, from entry requirements and fees to exploring the school you’ll be joining - we’ve got it covered.
Entry requirements
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Entry requirements
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
GCSEs:
GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.Access to HE Diploma:
Pass overall with a minimum of 96 UCAS tariff points.Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.Level 6 Entry:
Applicants should have a HND, Foundation degree or equivalent award in the cognate subject of Hospitality Management. We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International baccalaureate
24 Points
IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants:
Our University welcomes applications from mature applicants who demonstrate academic potential. All students will be considered through the contextual admissions policy described above. If you do not meet the requirements through the contextual admissions policy, we may still be able to make you an offer if you have recent relevant work experience through our ‘Recognition of Prior Learning’ policy. Please ensure that you list both your qualifications and any relevant work experience in your application so that we can consider you under both schemes where applicable..
All applicants are required to meet our standard English language and Maths requirement of GCSE grade C or equivalent, for example we accept some Functional Skills Tests.
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International baccalaureate
24 Points
IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Additional entry requirements:
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.
We were awarded silver status in the latest Teaching Excellence Framework, reflecting our commitment to deliver high-quality teaching, learning and outcomes for our students.
As well as learning from expert tutors, you’ll be assigned an academic advisor to give you tailored feedback and support. Our subject-specific librarians will also direct you to the specialist learning and study-skills resources that will underpin your studies.
As well as learning from expert tutors, you’ll be assigned an academic advisor to give you tailored feedback and support. Our subject-specific librarians will also direct you to the specialist learning and study-skills resources that will underpin your studies.
Teaching & Learning
Overall workload
288
Hours teaching and learning
912
Hours independent study
Assessment proportions
Year one is assessedpredominantlyby coursework, with some practical assessment.What you'll learn
Explore the meaning of hospitality and how the hospitality industry has evolved from hosting guests to becoming businesses which provide food, drink and accommodation, offering personalised service, interconnected cultural experiences and infotainment in a socially responsible sustainable manner.
Learn to create and deliver successful hospitality marketing initiatives as well as irresistible, memorable and communicable hospitality products and services in ethical and responsible ways so that stakeholders achieve their short-term goals and long-term purposes.
This module will provide the opportunity to acquire and develop academic and professional skills in both your learning, paid and un-paid work environments to help you to succeed.
Develop an understanding of how best to design the structure and culture of departments in a variety of hospitality organisations in order to coordinate employees' behaviours to ensure the efficient and effective day to day operation of the unit. To do this, you will develop an understanding of the labour markets and the composition of the labour force in the hospitality industry.
Explore how you can identify target customers, understand their needs and develop products and service offers which meet them. It will then go beyond this to ensure that you are able to plan products and services which exceed customers' requirements and genuinely delight them, rather than simply satisfy their needs. You will consider and apply key concepts including the marketplace; market segmentation, positioning and targeting and consumer behaviour to hospitality businesses.
This module looks at profitability and will introduce you to the key financial documents used by hospitality businesses. You will gain an understanding of how a department or unit can operate efficiently and effectively whilst maintaining product quality.
Overall workload
288
Hours teaching and learning
912
Hours independent study
Assessment proportions
Year two is assessedpredominantlyby coursework, with some practical assessment and an examination.What you'll learn
Develop your understanding of market research and its relevance to the hospitality sector for product development and for understanding consumer perspectives. You will gain critical perspectives and knowledge which will enable you to develop insights into customer expectations. You will also build knowledge of research methods appropriate for carrying out market research.
Explore how hospitality service organisations design the service package to positively frame the service experience. You will investigate a range of experiential trends in hospitality to demonstrate how hospitality businesses respond to these influences.
This module will address the many ways that communication is possible in the hospitality industry today – both theoretically and practically. You will have the opportunity to explore effective communication strategies and tactics to influence consumers to engage with hospitality businesses and share their experiences with the hospitality business and other consumers.
You will examine a range of theories to create a pragmatic, contingency, process model of management and leadership that can be used to take the hospitality business unit forward dealing with individuals and groups across a variety of departments and situations. You will develop a rigorous and relevant management and leadership model that can be continually developed throughout your career based on ongoing academic research and personal career experiences which can be used to drive the development of the business unit.
Study the recruitment, selection, training and development of human resources in the hospitality industry and be able to decide which methods are appropriate for the effective and responsible management of labour.
Develop financial decision making from the perspective of sustainability, corporate social responsibility and the triple bottom line. You will look at how you can use your financial resources to make decisions to sustain a hospitality business and ensure it is managed responsibly over both the short and long term. You will learn how to develop and use decision models and build financial scenarios to make informed decisions and to measure the balance of environmental, social and financial performance.
This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.
Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.
Overall workload
234
Hours teaching and learning
966
Hours independent study
Assessment proportions
Year three is assessedpredominantlyby coursework, with some practical assessment.What you'll learn
Critically evaluate a range of international market research data, together with marketing theories and concepts that lay the foundations for hospitality businesses that wish to grow internationally. The module includes three key areas: analysis, marketing strategy development and implementation. Using marketing strategies and tools, you will be able to explore international marketplace, environment, United Nations/Governments, social and cultural influences and recommend workable solutions for hospitality businesses to grow internationally.
Critically examine how hospitality businesses create brands, build awareness of their brand along the customer journey, and deliver an emotional experience that excites and creates a long-term relationship between the hospitality business and its consumers.
This module draws together two key areas that will help you in the future. Firstly, it is a substantial individual piece of work that helps to demonstrate your ability to be an independent learner. Secondly, it allows you to use research skills that critically evaluate secondary and primary sources of data and help draw well-justified conclusions.
This module will enable students to critically evaluate socially responsible hospitality businesses to gain knowledge in how they engage and grow; with social responsibilities at the heart of business culture. Students will also be asked to critically review why and how businesses consciously develop their engagement in social responsible strategies for the ultimate benefit of their stakeholders.
Gain an understanding of the nature and importance of entrepreneurialism within the hospitality industry and learn to identify and evaluate the requirements of successful business development. You will critically reflect on your own interest and capability for business development and will be able to develop effective business plans for new business ideas.
Fees & Funding
The tuition fees for the 2021/22 academic year are not yet confirmed.
The tuition fees for the 2021/22 academic year are not yet confirmed.
Fees & Funding
The tuition fees for the 2021/22 academic year are not yet confirmed.
Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Essential Costs
- Replacement DBS Certificate (should you need a DBS certificate for your placement/projects/professional practice, and you lose your original, you will be charged for a replacement).
- Residential visits; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence.
- Placement locations and experiences will vary throughout the course and you will need to pay for any additional travel or dual accommodation costs.
Optional Costs
- Educational visits; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence.
- Study abroad option; costs will vary depending on location, accommodation and travel options.
- Hospitality Society trips; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence.
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
Additional information
For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:
The tuition fees for the 2021/22 academic year are not yet confirmed.
Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Essential Costs
- Replacement DBS Certificate (should you need a DBS certificate for your placement/projects/professional practice, and you lose your original, you will be charged for a replacement).
- Residential visits; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence.
- Placement locations and experiences will vary throughout the course and you will need to pay for any additional travel or dual accommodation costs.
Optional Costs
- Educational visits; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence.
- Study abroad option; costs will vary depending on location, accommodation and travel options.
- Hospitality Society trips; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence.
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
Additional information
For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:
94%
of students within the School of Events, Tourism & Hospitality Management were satisfied with their course
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Your Beckett experience
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Bethany Dean, Hospitality Business Management Student Bethany talks about her experiences at Leeds Beckett.
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