Undergraduate BA (Hons)

International Tourism Management with Marketing with Foundation Year

Transition into higher education and prepare for degree-level study with our BA (Hons) International Tourism Management with Marketing degree with integrated foundation year.

International Tourism Management with Marketing with Foundation Year

Course Overview

  • UCAS code

  • Institution code

  • Main location

    Headingley Campus Beckett Park
  • Attendance

  • Duration

    4 Years
  • Start date

    19 Sep 2022

If you don’t have the required UCAS points to secure a place on the full degree programme, this integrated foundation year will enable you to transition onto our full BA (Hons) International Tourism Management with Marketing course, preparing you for academic life at university.

As part of your foundation year, you’ll:

  • Study four events, tourism and hospitality management related modules - these will introduce you to the subjects included on each of our routes, from events principles and practice to customer service experiences
  • Study two additional modules that will help you develop the academic and study skills needed to successfully transition from school or the workplace to higher education

As part of your course, you’ll:

  • Combine your passion for travel and exploration with a marketing focus
  • Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms
  • Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with
  • Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector

During your second, third and fourth years you’ll study an average of six modules each year. 

During the course, you’ll learn from world-leading experts in tourism and marketing as well as access to industry expertise through our series of guest lectures and our links with the Institute of Travel & Tourism (ITT) and ABTA. You’ll also have the opportunity to tailor your studies to suit your career aspirations through a selection of option modules.

An optional work placement and the chance to study abroad for a semester will offer you the skills and expertise that are in demand by travel and tourism employers.

We were the first UK university to be recognised as a Centre of Excellence for Tourism. Awarded by the leading professional body, the Institute of Travel & Tourism (ITT), this recognition puts us at the forefront of education and research in this dynamic sector.

ITT is the only professional membership body for the UK travel and tourism industry. It allows you to raise your profile, take advantage of networking opportunities with key players in the sector and to enhance your CV and future career prospects.

An ITT recognised university

Why study International Tourism Management with Marketing at Leeds Beckett University...

  1. Our School was ranked in the top 50 best schools globally in 2022 by the Academic Ranking of World Universities
  2. Specialist teaching team including research-active academics and industry professionals
  3. Join a diverse academic community to share ideas and best practice
  4. Develop your professional network through our guest lecture series
  5. Sandwich year and placement opportunities
  6. Careers advice for five years after graduation