Undergraduate BA (Hons)

Marketing with Retail Management

Understand the retail management chain and develop the specialist marketing skills to stand out to employers in this dynamic industry.

Marketing with Retail Management

Course Overview

  • UCAS code


    N5N2
  • Institution code


    L27
  • Main location


    City Campus
  • Attendance


    Full-Time
  • Duration


    3 Years
  • Start date


    20 Sep 2021

Prepare for a career in the retail industry with expertise in the marketing environment.

As part of your course you’ll:

  • Gain an in-depth understanding of multichannel retail 
  • Understand how the marketing environment affects consumer behaviour
  • Study topics such as strategy, buying, supply chains, visual merchandising, finance, fashion and marketing 
  • Develop leadership skills to become an innovative, consumer-focused professional
  • Have the chance to enhance your learning with an industry placement
     
 

Visit our blog, Marketing Leeds, to see work produced by current students during the second year of their course.

You’ll join a vibrant academic community at Leeds Business School, home to the Retail Institute, that helps businesses improve the consumer experience and make a real difference in the economy. Your teaching team will be made up of experienced retail and marketing professionals. 

We have relationships with many key retail stakeholders in Leeds. Our contacts include the developers of the Eastgate Quarter, the City Centre Management Group of Leeds City Council, and the developers of the Trinity Quarter and owners of both the White Rose Centre and Leeds Shopping Plaza. Your learning will also be enhanced by our connections with major retail organisations such as Morrisons, ASDA, Wilkinsons, Arcadia and OASIS.

Our guest lecture programme will help give you access to experts in marketing and advertising. To view and register for any upcoming guest lectures, visit our university events webpage.  

 

Why study Marketing with Retail Management at Leeds Beckett University...

  1. Discover marketing within the context of one of the world's most dynamic industries
  2. Learn how to design local and national advertising campaigns from a client and agency perspective
  3. Learn from and network with industry leaders at Leeds Business School's guest lecture series
  4. Put theoretical skills learned into practice using a range of real-life scenarios
  5. Utilise the university's local and national business links to secure a paid work placement
  6. Have your work published on the Marketing Leeds blog

Studying Undergraduate Marketing at Leeds Beckett Course Director Neil Kelley talks about opportunities for marketing students at Leeds Beckett

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