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Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Undergraduate BA (Hons)
Sport Marketing with Foundation Year
Transition into higher education and prepare for degree-level study with our BA (Hons) Sport Marketing with integrated foundation year.
Course Overview
-
N569 -
L27 -
Headingley Campus Beckett Park -
Full-Time -
4 Years -
19 Sep 2022
If you don’t have the required UCAS points to secure a place on the full degree programme, this integrated foundation year will enable you to transition onto our BA (Hons) Sport Marketing course, preparing you for academic life at university.
As part of your foundation year, you’ll:
- Study four sport-related modules -These will introduce you to the subjects included on each of our routes, from sport development and sport and exercise science to coaching and lifelong health
- Study two additional modules that will help you develop the academic and study skills needed to successfully transition from school or the workplace to higher education
As part of your course, you’ll:
- Gain insight into specific aspects of sport marketing in a changing global environment
- Discover how sport marketing contributes to the success of sports performers, teams, organisations, events and related industries
- Learn how to connect and interact with various audiences through broadcasting, branding, print and digital campaigns
You’ll learn how to access the extensive resources and support services available here at Leeds Beckett, whether you need a hand locating specialist materials in the Library, or you need advice about personal issues.
Visit each of the course pages below for details of the modules offered as part of your chosen course.
BSc (Hons) Science of Sport Performance
BSc (Hons) Sport & Exercise Nutrition
BSc (Hons) Physical Activity, Exercise & Health
BA (Hons) Physical Education with Outdoor Education
Why study Sport Marketing with Foundation Year at Leeds Beckett University...
- Work placement opportunities with organisations such as Yorkshire County Cricket Club, Leeds United FC, Leeds Rhinos and Leeds Carnegie
- Sandwich year opportunity – a year of paid employment in industry which will build your skills and experience
- Taught by staff at the leading edge in their field
- Top up your learning with professionally recognised National Governing Body UK Coaching Certificates
- Study in our new £45m state-of-the-art Carnegie School of Sport building
BA (Hons) Sport Marketing Student Max Coates Student Max talks about his Sport Marketing course at Leeds Beckett University
Everything you need to know
Discover all there is to know about the course, from entry requirements and fees to exploring the school you’ll be joining - we’ve got it covered.
Entry requirements
72
points required
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
We have now welcomed students from over 140 countries across the globe. If you are interested in studying with us you can find your country and get all the information you'll need about entry requirements and how to apply.
Entry requirements
72
points required
UCAS Tariff Points: 72 points required.
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
GCSE English Language at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy are accepted in place of GCSEs.
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International baccalaureate
24 Points
IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
DBS Check
An enhanced criminal history (DBS) check maybe required for certain modules which involve working with children and/or vulnerable others. The DBS in the UK is currently not able to conduct overseas criminal record checks, therefore international applicants, those without British Citizenship and British Citizens with a significant period of overseas residency will therefore require a criminal records check or certificate of good conduct from their home/overseas country before undertaking work with children and/or vulnerable others.
Our commitment to help every student succeed:
Leeds Beckett University is committed to ensuring that every student with the potential to succeed at our University is able to do so regardless of their background. For this reason we operate a contextual admissions policy, which means we take into account a range of additional factors when we assess a student’s application. Applicants who meet at least one of our contextual admissions criteria will be offered a place on this course with lower (predicted or achieved) UCAS Tariff Points than our published tariff (above).
Our contextual admissions criteria are:
- Home postcode is in an area where few people go to University (POLAR4 quintile 1 or 2 area. This can be checked on the Office for Students website)
- Declared disability on the UCAS application form (or direct application for part time applicants)
- Over the age of 21 on the 1st of September before the course starts
- Declared as a care leaver on the UCAS application form (or direct application for part time applicants)
Our place as an Anchor Institution:
Leeds Beckett University is in the top 10 universities nationwide for being representative of our local community. To further strengthen our position as a key provider of education and training for West Yorkshire we apply an Anchor Institution Policy in our admissions process. Students who apply to us from any of the five Local Authority areas in West Yorkshire (BD, HD, HX, LS, WF) will be offered a place on this course with lower (predicted or achieved) UCAS Tariff Points.
Mature applicants:
Our university welcomes applications from mature applicants who demonstrate academic potential. All students will be considered through the contextual admissions policy described above. If you do not meet the requirements through the contextual admissions policy, we may still be able to make you an offer if you have recent relevant work experience through our ‘Recognition of Prior Learning’ policy. Please ensure that you list both your qualifications and any relevant work experience in your application so that we can consider you under both schemes where applicable..
All applicants should meet our standard entry requirements of GCSE grade C in English language and, where specified, Maths. Alternative qualifications such as functional skills are accepted in lieu of GCSEs for most courses.
We have now welcomed students from over 140 countries across the globe. If you are interested in studying with us you can find your country and get all the information you'll need about entry requirements and how to apply.
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International baccalaureate
24 Points
IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
DBS Check
An enhanced criminal history (DBS) check maybe required for certain modules which involve working with children and/or vulnerable others. The DBS in the UK is currently not able to conduct overseas criminal record checks, therefore international applicants, those without British Citizenship and British Citizens with a significant period of overseas residency will therefore require a criminal records check or certificate of good conduct from their home/overseas country before undertaking work with children and/or vulnerable others.
Additional entry requirements:
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Our silver status in the latest Teaching Excellence Framework, reflects our commitment to deliver high-quality teaching, learning and outcomes for our students.
Teaching & Learning
What you'll learn
This module will introduce key learning theories and principles to help you plan and deliver effective and inclusive activities. You'll be encouraged to consider how teaching or coaching, as performed by the teacher or coach, and learning as performed by the learner, are connected and intertwined. You'll also gain a basic understanding and appreciation of reflective practice, so you can begin the process of self-evaluation and development.
Build your understanding and skills associated with the development and maintenance of healthy behaviours to enhance health and performance across the lifespan.
Explore a range of social inequalities inherent in sport and physical activity from a sociological perspective. You'll consider how such inequalities can affect participation in sport and physical activity. You'll also develop a basic awareness of sport development and how barriers to participation can be addressed.
Gain a broad understanding of the sporting business and marketing environments both in the UK and internationally.
This module will help you transition to life in higher education. You'll learn how to access information and support associated with your studies. And you'll develop study skills and practices which will serve you throughout your time at university.
This module will introduce you to the range of different careers options within the broad concept of sport. You'll also be introduced to basic employability skills such as job searching, writing applications and interview skills.
What you'll learn
Develop a broad understanding of the main business concepts involved in managing sport organisations across the public, private and voluntary sectors. You will look at the business landscape and how it has developed commercially, as well as a number of contemporary issues such as corruption scandals, equality and diversity and the globalisation of sport.
Understand the impact of consumer attitudes and behaviour in differentiating, diversifying and competing in the crowded sport marketplace. You will have the opportunity to study sport consumers in a variety of global contexts and you will be introduced to the challenges sport marketers face when examining the sociological, psychological and situational factors that impact the sport consumer decision making process from an `active? and `passive? participant. You will look at diverse customer segments and the role of relationship management to ensure sport organisations can attract, engage and build loyalty to impact future consumption.
Sport is one of society's major economic activities and knowledge of the role marketing plays in the sport business landscape has emerged as a valuable asset. On this module you will develop an understanding of the unique nature and application of sport marketing principles and processes to the sports industry, as it becomes ever an integral element in the landscape of sport business.
The latest innovations in business and marketing are being driven by digital technologies. This module will enable you to develop the skills, knowledge, tools and techniques to effectively engage with these new emerging technologies to create competitive advantage for sport organisations.
There is a clear need for sport business managers to have financial awareness and the skill set to analyse and interpret financial statements to inform evidenced-based decision making. This module will provide you with an applied knowledge and understanding of financial management principles in relation to the global sports industry.
This module provides an introduction to personal, professional and academic skill development. It focuses on developing core skills for a career in sport business management or sport marketing, such as creativity, enterprise, teamwork, communication, research and leadership. You'll also begin the process of career planning.
What you'll learn
This module will give you the opportunity to enhance your current and future development and employment prospects through an in-depth analysis of your current abilities. You will map these against your personal, academic and career aspirations to develop your professional reflective and reflexive skills and establish a series of on-going actions to positively impact upon your future performance.
Gain a critical insight into the growth and development of sport sponsorship in a global and local context. You will acquire knowledge into the sponsorship management processes from a rights owner and sponsors perspective in order to understand the relationship and relevance to strategic decision-making.
You will complete an in-depth, critical examination of the complex field of sport communications. This module enables you to explore the different elements of marketing communication and issues of integration within the UK and international markets.
Advance your skills in research and analysis to develop bespoke and creative research project delivering business or academic insight. You will gain the knowledge necessary to devise and conduct research that underpins and informs business decision making and strategies.
Understand the changing sport broadcast landscape and critically analyse the dilemmas of rights holders, the use of multi-digital and social media, as well as strategies to engage consumers. You will also consider the power and influence of sponsors, the issue of ambush marketing and major sport events, and the importance of brand management, analytics and tracking exposure and engagement across various platforms.
Option modules may include
Develop your understanding of relevant social science perspectives applied to contemporary soccer. You'll learn to relate these critical approaches to important contemporary issues within the sport.
Study the key concepts supporting sports events and the operation of sport and leisure facilities. You'll examine the dynamic planning processes involved and the manager’s role in the organisation and delivery of successful sports events.
Develop an understanding of the process, circumstances, considerations and barriers to enterprise planning and development within sport.
Develop the applied knowledge of how economic principles apply to the sport industry through analysis of current contemporary issues such as athletes' salaries, valuating professional athletes and impacts of mega events.
What you'll learn
Study the strategic marketing planning process and critically evaluate a range of theoretical planning models and metrics. You will explore how to develop a marketing strategy for a sport/leisure organisation.
Develop a critical understanding and awareness of contemporary sport branding issues and practices. You will study the role of brands, the concept of brand equity and the advantages of creating strong brands in sport, and you will explore the range of alternative branding strategies available to the sport’s marketer, and the different approaches to measuring brand effectiveness.
Explore the variety of digital analytics and metrics that can be used to evaluate the effectiveness of sport marketing campaigns, and the metrics available to measure a range of different platforms including web, mobile, and social media like Facebook and Twitter.
You will complete a research project of your choosing under the supervision of a member of academic staff. Ideally you will aim to produce research of a publishable quality.
Option modules may include
Enhance your employability and future career prospects by undertaking a year's paid placement between years 2 and 3. You'll have the opportunity to develop business contacts and professional networks, gain understanding of the jobs and career market and develop key employability and professional skills.
Examine contemporary issues in sport governance across a variety of sport business contexts. Your studies will take a multidisciplinary approach, drawing on policy, law, sociology and relevant research, beginning with theories and models of governance. You will look at good governance in a range of business contexts and at regulatory oversight of governance in sport business, using appropriate cases or examples of good governance and failures as learning tools. You will critically examine areas such as corruption in sport, whistleblowing, international anti-doping governance.
Learn to plan, organise, market, deliver and critically evaluate a sport or leisure event. You'll have the opportunity to engage and work with external partners in delivering events and be able to critically reflect on this.
Learn to utilise business intelligence in evidence-based decision-making to create competitive advantage. You will analyse big data on customers, participants, fans, spectators and viewers and you will understand how to identify methods to improve efficiency and financial performance.
Develop a deep understanding of how sport has become a global phenomenon. You will draw upon your existing knowledge and skills to unpick the historical, geopolitical, economic, technological, media, and ideological drivers to sport globalisation. You will learn how to make informed decisions when developing global strategies within sport business.
Develop an awareness of the concepts, theory, policy and practice associated with SPD. You will draw upon various concepts and theories (such as hegemony, post-colonial, change and action, leadership, project and programme management) to illuminate the complex power and processes inherent in the practices of SPD.
This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.
Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.
Fees & Funding
The tuition fees for the 2022/23 academic year are not yet confirmed.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee which is yet to be confirmed.The tuition fees for the 2022/23 academic year are not yet confirmed.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee which is yet to be confirmed.Fees & Funding
The tuition fees for the 2022/23 academic year are not yet confirmed.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee which is yet to be confirmed.Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
Access to course resources, equipment and facilities, including:
- Sports facilities and equipment linked to your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Essential Costs
- Year 2 placement locations and experiences will vary and you will need to pay for any additional travel or dual accommodation costs. You can choose a placement which is convenient for travel
Optional Costs
- Course branded sportswear (from £19.99)
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
Additional information
For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:
The tuition fees for the 2022/23 academic year are not yet confirmed.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee which is yet to be confirmed.Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Access to course resources, equipment and facilities, including:
- Sports facilities and equipment linked to your studies
Essential Costs
- Year 2 placement locations and experiences will vary and you will need to pay for any additional travel or dual accommodation costs. You can choose a placement which is convenient for travel
Optional Costs
- Course branded sportswear (from £19.99)
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
Additional information
For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:
Your future in our hands
There’s a lot to consider when choosing a course. Take a look at the team you’ll be working with, employability statistics and career prospects to help make up your mind.
100%
of students from BA (Hons) Sport Marketing in work or further study 15 months after graduating
I did my two week work experience as part of my course, and then continued to work for the company in my spare time which gave me invaluable experience.
Emma Endersby (Nee Haworth)
Carnegie School of Sport employability event at Elland Road Stadium Carnegie School of Sport and Elland Road teamed up to host our 2019 event highlighting the importance of employability as a student. Students take part in interactive activities as well as Q&A sessions with sports professionals and Leeds Beckett University alumni.
Career Prospects
Our sports courses will prepare you for a wide range of careers. Visit the careers section on each course page to find out more about the future your chosen route could lead you into. Our dedicated Employment Team offers expert advice and a host of resources to help you enhance your employability skills. You can read more about their services on our careers site.
Scholarships and bursaries
We are committed to ensuring that the opportunity to experience an education here at Leeds Beckett University is open to all. If you're thinking of joining us to study for your undergraduate degree, you may be eligible for a scholarship or bursary.
Bursaries are usually awarded depending on household income, whilst scholarships are available for a number of areas, and are based on sporting or academic excellence. For more information visit our scholarships and bursaries page.
Beckett Careers Team
Our Beckett Careers Team will support you with all aspects of your career planning, throughout university and beyond. Whether you’re looking for a part-time job or want to gain experience alongside your studies, need help preparing an application or exploring graduate job options, we can provide expert support every step of the way!
Throughout your university journey and up to five years after you graduate you'll have access to a broad range of support and tools to help you with:
- Getting ready to apply for jobs
- Working on your CV
- Preparing for an interview
- Applying for a graduate vacancies or placements
- Connecting with employers and organisations
Your Beckett experience
At Leeds Beckett your experience is important to us, find out more about what to expect from your time on this course and life at uni.
Carnegie School of Sport Heritage We have a long history in sports education stretching back to 1933 and the prestigious Carnegie College of Physical Training. Today, alumni of this college and its successor institutions are leaders in national and international sport.
As one of the largest providers of sport in UK higher education, we have an exciting and broad range of staff expertise within our School and our collaborative approach to learning extends across our curriculum and research.
Peter Mackreth
Dean of School
Experience Leeds Beckett
Our state-of-the-art facilities and learning environments give you everything you need to succeed.
Still thinking about your uni choices? Discover Uni has official information to help you decide. They provide statistics for courses taken from national surveys and data collected from universities about their students.
