Undergraduate BSc (Hons)

Sports Events Management

Sports Events Management

Course Overview

  • UCAS code

  • Institution code

  • Main location

    Headingley Campus Beckett Park
  • Attendance

  • Duration

    3 Years
  • Start date

    21 Sep 2020

There is a growing demand for sporting events to provide an immersive experience and a lasting legacy. Organising such events means managing the expectations and experiences of a range of stakeholders, including athletes, spectators, sponsors and governing bodies. This course is taught at The UK Centre for Events Management. The centre has a global reputation for events management education, international research and for supporting a generation of alumni working all over the world in a wide range of careers since 1996.

You will study the growing importance of sporting events in society, and you will learn how to plan and deliver them and assess their impact. The course provides an opportunity to develop sector-specific knowledge as well as sound organisational and business skills. It will incorporate all aspects of management, including creativity, administration, planning, co-ordination and evaluation of all types of sports events. In addition, our course will provide an in-depth awareness of the industry and an insight into the management of sporting venues and support services, specifically in terms of event operations.

The industry increasingly demands managers who have the technical skills, expertise and specialist knowledge to manage sports events from inception, through fundraising and sponsorship negotiation, to client management and final delivery.

This course offers the opportunity to take a sandwich year; a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total. Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you. This is in addition to trips and visits to sports stadiums and facilities, giving you a unique insight into the management of sporting events. Previous students have worked at venues including Lords Cricket Ground and for events such as the BBC Sports Personality of the Year and the Singapore Grand Prix.

The university has been given a five-star rating for our academic work in Hospitality & Leisure Management by QS, the international higher education benchmarking agency.


We're passionate about sport and at our University there's a huge range of sports and activities for you to get involved in, including more than 40 sports clubs. If you'd like to find out more about what we have to offer - including our Carnegie Sports Scholarship Scheme - take a look at our Sport & Active Lifestyles website.

Research Excellence Framework 2014

Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.

Developing your expertise as a skilled sports events manager who can initiate, develop and implement strategic decision is a key aim of this course. There is also the opportunity to cultivate your knowledge in a particular area of interest, further enhancing your career aspirations.

The UK Centre for Events Management has extensive links with major sporting organisations and the sports industry. We offer many volunteering opportunities on major national events. You will also hear a variety of perspectives within the sports events industry through our guest speaker programme which will allow you to gain valuable insights into practitioners' own experiences and achievements.

Why study Sports Events Management at Leeds Beckett University...

  1. The internationally recognised UK Centre for Events Management (UKCEM) has been delivering events management education for 25 years
  2. The School of Events, Tourism & Hospitality Management was ranked in the top 50 best schools globally in 2020 by the Academic Ranking of World Universities
  3. Our specialist teaching team includes research-active academics and industry professionals who work as consultants to the course
  4. Develop professional contacts when visiting speakers come to offer unique industry insights during guest lectures
  5. Deepen your skills and experience, build your confidence, contacts, and CV, and improve your chances of jumping straight into a job after graduation with a paid sandwich year
  6. We will help find the placement that’s right for you. You'll also continue to receive careers advice for 5 years after graduation


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