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Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Course Overview
-
L27 -
Headingley Campus Beckett Park -
Full-Time -
1 Year -
16 Sep 2024
Develop core competencies which sit at the heart of sport marketing.
As part of your course, you’ll:
- Gain an applied industry insight into the dynamic global sport marketplace
- Build a sound theoretical and applied understanding of the subject area
- Work independently and collaboratively through a range of workshops, debates, reflective tasks and authentic assessments
- Enhance your industry expertise to develop the core capabilities in a range of sport market contexts
- Develop valuable skills in communication, problem-solving and strategic decision making
Your learning experience
Practical activities will enable you to develop your expertise and become a confident marketing practitioner. These could include:
- Creating marketing communication plans
- Digital marketing campaigns
- Brand audits
- Consumer experience evaluations
International business
Sport is a global business which is becoming more unpredictable due to dynamic changes in the global landscape. This creates more challenges for marketing professionals to understand their markets and respond strategically to achieve their organisational and marketing objectives.
Stand out in sport marketing
This course combines specialised marketing skills with expert knowledge of the sport industry. This will help your CV to standout whether you are wanting to get into this profession or are looking to advance to the next stage in your marketing career.
Industry links
Tutors with established links to major professional sports bodies will support you throughout your course. Their research-informed experience will provide varied learning opportunities so you can gain a balanced perspective of the discipline.
We work closely with local organisations such as Leeds Rhinos. We also welcome industry speakers, such as representatives of the Rugby Football League and international marketing agencies, to bridge theory and practice.
Vibrant community
You’ll join a vibrant, supportive and dedicated academic community. Upon graduating from this course, you’ll become part of a well-established alumni network that spans this industry. Our graduates have gone on to work for Nike, Adidas, the Premier League, Manchester United, Rugby Football Union, Octagon and British Paralympic Association.
Why study Strategic Sport Marketing at Leeds Beckett University...
- Work independently and collectively through a range of workshops, debates, reflective tasks and authentic assessments
- Develop core competencies which sit at the heart of sport marketing
- Take advantage of the university’s new state-of-the-art Carnegie School of Sport building
- Sport volunteering opportunities, which have previously included global events such as the Olympics, World Athletics Championships and Commonwealth Games
Why Leeds for Sport? Discover what the city of Leeds has to offer and why it’s a great choice for students studying sport.
Everything you need to know
Discover all there is to know about the course, from entry requirements and fees to exploring the school you’ll be joining - we’ve got it covered.
Entry requirements
Applicants should have a second class honours degree or have equivalent experience or training, normally from within the work environment.
All applications should be supported by a reference, either academic or professional; you can download our reference template for completion.
All applicants should satisfy our English Language requirements . Please note the IELTS requirement for this course are IELTS 6.5 with no skill below 6.0. Further details about acceptable equivalent qualifications can be found on our International Student information pages .
Entry requirements
Applicants should have a second class honours degree or have equivalent experience or training, normally from within the work environment.
All applications should be supported by a reference, either academic or professional; you can download our reference template for completion.
All applicants should satisfy our English Language requirements . Please note the IELTS requirement for this course are IELTS 6.5 with no skill below 6.0. Further details about acceptable equivalent qualifications can be found on our International Student information pages .
IELTS
All applicants should satisfy our English Language requirements . Please note the IELTS requirement for this course are IELTS 6.5 with no skill below 6.0. Further details about acceptable equivalent qualifications can be found on our International Student information pages .
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Teaching & Learning
What you'll learn
Examine the external and internal environments that influence strategic sports marketing planning and decision making in the global marketplace. This module will provide an overview of key threshold concepts that are integral to the sport marketing discipline.
Examine the past, current and future conditions of the global sport media nexus. You'll consider the evolution of the relationship on different media platforms, from legacy media to new media.
Sport consumption habits are dramatically changing with the digital revolution and sport is no longer about just participating in it and purchasing it. You'll develop a multi-dimensional understanding of how consumers think, feel and behave in order to design and develop marketing strategies and campaigns to influence and impact these consumption experiences.
Build a systematic understanding of how strategic management decisions are made to create strong and successful brands. You'll examine the relationship on sponsorship management processes from a rights owner and sponsors perspective. You'll also discover how branding and sponsorship have shaped the modern sport landscape we know today.
With the emergence of 'Big Data' as a vital engine of business growth, this module will equip you to make evidence-based decisions to create competitive advantage through utilising business intelligence and analytics. You'll gain an understanding of how to handle complex data sets, including mining, management, cleaning, analysis and visualisation.
What you'll learn
This module will provide a variety of enterprising experiences in the sport industry to observe, inquire, participate, contribute, critique, analyse and learn in an 'experiential learning' environment. You'll develop the attitudes, skills, competencies and interests to shape and influence your future career development strategies.
Study the key theories, strategies, frameworks and concepts of entrepreneurship. You'll consider the historical and economic significance of entrepreneurial business. In particular, you'll review the contributions and value which an enterprise culture can have on the sporting industry and the economy as a whole.
Engage with a range of diverse and challenging perspectives on the nature and application of leadership across sport settings. You'll be encouraged to identify and critique your own personal leadership philosophy and style. You'll also examine the role of followership in building and sustaining high-performing teams.
Fees & Funding hellooo
£6,600
UK
The tuition fee for the year for students entering in 2024/25 is £6600. The amount you will pay may increase each year to take into account the effects of inflation.
£11,665
International 2024
The tuition fee for the year for students entering in 2024/25 is £11665. The amount you will pay is fixed at this level for each year of your course.
Fees & Funding
£6,600
For students entering in 2024
The tuition fee for the year for students entering in 2024/25 is £6600. The amount you will pay may increase each year to take into account the effects of inflation.
Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
Access to course resources, equipment and facilities, including:
- Sports facilities and equipment linked to your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Optional Costs
- Placement locations and experiences will vary throughout the course and you will need to pay for any additional travel costs
- Access to student membership of the Chartered Institute for the Management of Sport and Physical Activity (annual fee £5)
- Course branded sportswear (prices start at £24)
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
£11,665
For students entering in 2024
The tuition fee for the year for students entering in 2024/25 is £11665. The amount you will pay is fixed at this level for each year of your course.
Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Access to course resources, equipment and facilities, including:
- Sports facilities and equipment linked to your studies
Optional Costs
- Placement locations and experiences will vary throughout the course and you will need to pay for any additional travel costs
- Access to student membership of the Chartered Institute for the Management of Sport and Physical Activity (annual fee £5)
- Course branded sportswear (prices start at £24)
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
Carnegie School of Sport Heritage We have a long history in sports education stretching back to 1933 and the prestigious Carnegie College of Physical Training. Today, alumni of this college and its successor institutions are leaders in national and international sport.
Moving on up
Leeds Beckett climbs 40 places in the Complete University Guide 2024
Your future in our hands
There’s a lot to consider when choosing a course. Take a look at the team you’ll be working with, employability statistics and career prospects to help make up your mind.
MA Sport Business Student Katie Bergeron MA Sport Business student Katie tells us a bit more about the course at Leeds Beckett University
Career Prospects
The expert skills and knowledge you will develop on this course will prime you to work in a wide variety of roles across the industry, including for national sports organisations, global brands and marketing agencies. Opportunities will be open to you in areas such as digital and social media marketing, marketing and commercial roles of professional sports clubs, national and international governing bodies, charities and foundations. Alternatively, if you are already employed in the sports industry, you could seek promotion in your current position or look to work as a sports marketing consultant.
We also provide strategic support for those wishing to develop their own business ideas - this is also connected to the choice of independent projects which may support personal business plan ambitions.
- Sponsorship manager
- Social media manager
- Marketing manager
- Digital marketing executive
Beckett Careers Team
Our careers service is not just there for undergraduates, we support our postgraduate taught and research students too.
Your postgraduate degree will boost your CV and help you stand out from the crowd. Whether you're just starting out on your chosen career path, changing careers or moving to the next level, we can provide you with expert advice and resources to help you take the next steps to achieving your goals.
Your Beckett experience
At Leeds Beckett your experience is important to us, find out more about what to expect from your time on this course and life at uni.
Experience Leeds Beckett
Our state-of-the-art facilities and learning environments give you everything you need to succeed – whether that’s completing your current studies or joining our cutting-edge research teams.
