Case Study: Kirkgate Market 3D Digital Platform for Online Shopping
Funded by Innovate UK, this project developed an innovative interactive 3D digital platform of food traders at Leeds’ historic Kirkgate Market, giving online shoppers the opportunity to take an immersive tour of the stalls, ‘visiting’ traders to see their wares.
Available online or as an app, the software, which was featured in the Yorkshire Post and on the BBC, uses an eCommerce engine, allowing users to carry out a list-based search for products and then buy produce from several traders but make only one payment.
The technical challenges involved imaging the architecture of Kirkgate Market to capture realistic images of the food traders and their products. The system used the underlying geometry of the market, along with research and development in a gaming engine used for developing video games, to generate the visual interface.
This enabled users to really interact and explore the market stalls, ultimately making Kirkgate Market a more attractive shopping option to customers.
The proof of concept product was evaluated by real customers who successfully used the app to ‘click-and-collect’ shop in the market. This can be extended to provide immersive visual guides of venues such as museums and cultural attractions whilst also allowing the buying of products.