BA (Hons)

Digital Marketer

Develop and critically apply the concepts, principles and theories of marketing relevant to the interdisciplinary topics of digital marketing.

Digital Marketer

Course Overview

  • Attendance


    Part Time
  • Duration


    42 months (including EPA)
  • Venue


    City Campus
  • Cost


    £21,000

The BA (Hons) Digital Marketer degree apprenticeship will provide a challenging and dynamic educational experience. It will enable you to develop as a self-reliant, creative, enterprising, and challenging professional, committed to academic excellence. You will gain the skills to contribute to the growth of digital marketing and be able to apply the theory you learn at University in practice within your own organisation, through assessed projects and tailored learning.

Apprentices will be in full-time employment whilst studying towards this degree. Modules will be delivered in six blocks per academic year when you will spend 2-3 days on campus.

You will have access to online course materials, an online Portfolio tool, library resources and student support services.

For further details visit the Digital Marketers degree standards webpage.

Digital Marketer BA Degree Apprenticeship Enquiry Form

Digital Marketer Degree Apprenticeship - Lunch & Workshop for Employers

Discover more about the course and explore tools such as Canva, Google Analytics 4 and Chat GPT at one of our free lunch and workshop events. Register now through the links below.

Limited places available due to the interactive nature of the workshops. Early booking is recommended.

  • Event Workshop
    • 12.30 - 16.00
    • 16 Apr 2024
    • The Knowledge Exchange Suite, Ground floor, Rose Bowl, Leeds, LS1 3HE
  • Event Workshop
    • 12.00 - 15.30
    • 04 Jun 2024
    • The Knowledge Exchange Suite, Ground floor, Rose Bowl, Leeds, LS1 3HE

What modules can I study?

Level 4

  • Digital Marketing Decisions
  • Marketing Essentials
  • Marketing Data and Analytics
  • Introduction to Marketing Communications
  • Digital Marketing Tools
  • Digital Marketing Techniques

Level 5

  • Customer Journeys and Insights
  • Website and Social Media Analytics
  • Content Marketing
  • Research for Digital Marketing
  • Digital Marketing Planning
  • Digital Marketing Campaigns

Level 6

  • Marketing and Digital Strategy
  • Mastering Metrics
  • Digital Optimisation
  • Digital Marketing Futures
  • Work-based Research Project (40 credits)

Essential information

The course will take 42 months to complete, combining blended learning of on-the-job practical training with integrated academic learning. This blended approach is designed to be adaptable and flexible with a combination of face-to-face university teaching, online learning research and reflective practice and assessment.

The BA (Hons) Digital Marketer degree apprenticeship provides exemptions to Chartered Institute of Marketing (CIM) qualifications. It reduces the number of assessments you take – to gain a Professional CIM qualification – from three to one.

Predominantly individual coursework, with a focus on report writing and presentations.

The End Point Assessment (EPA) for this apprenticeship consists of the following elements of assessment:

The work-based project and its execution, an interview that comprises a formal presentation of the work-based project outputs, and a question and answer session. Your professional portfolio will be consulted and used as a further foundation for the interview.

112 UCAS points or equivalent.

5 GCSEs (including English and maths).

Please note applicants will normally have attained Level 2 English and Maths (GCSE grade C/4 or equivalent). Applicants who have not attained these will have the opportunity to complete the necessary qualifications alongside their apprenticeship as it will form part of the apprenticeship assessment requirements.

Please note applications are submitted through the relevant employer, not directly from applicants.

Before starting an apprenticeship, applicants will be required to sign a “Training Plan” which details key information regarding the apprenticeship such as learning requirements, responsibilities of the apprentice, employer and university, assessments, delivery schedule, etc, some of which are detailed below. Further information on this, and general apprentice admissions requirements, may be sought from the Apprenticeships Team:

Email: apprenticeships@leedsbeckett.ac.uk

Tel: 0113 812 4500

The course will take 42 months to complete, combining blended learning of on-the-job practical training with integrated academic learning. This blended approach is designed to be adaptable and flexible with a combination of face-to-face university teaching, online learning research and reflective practice and assessment.

The BA (Hons) Digital Marketer degree apprenticeship provides exemptions to Chartered Institute of Marketing (CIM) qualifications. It reduces the number of assessments you take – to gain a Professional CIM qualification – from three to one.

Predominantly individual coursework, with a focus on report writing and presentations.

The End Point Assessment (EPA) for this apprenticeship consists of the following elements of assessment:

The work-based project and its execution, an interview that comprises a formal presentation of the work-based project outputs, and a question and answer session. Your professional portfolio will be consulted and used as a further foundation for the interview.

112 UCAS points or equivalent.

5 GCSEs (including English and maths).

Please note applicants will normally have attained Level 2 English and Maths (GCSE grade C/4 or equivalent). Applicants who have not attained these will have the opportunity to complete the necessary qualifications alongside their apprenticeship as it will form part of the apprenticeship assessment requirements.

Please note applications are submitted through the relevant employer, not directly from applicants.

Before starting an apprenticeship, applicants will be required to sign a “Training Plan” which details key information regarding the apprenticeship such as learning requirements, responsibilities of the apprentice, employer and university, assessments, delivery schedule, etc, some of which are detailed below. Further information on this, and general apprentice admissions requirements, may be sought from the Apprenticeships Team:

Email: apprenticeships@leedsbeckett.ac.uk

Tel: 0113 812 4500

Neil Kelley

Course Director / Leeds Business School

Neil Kelley is a Senior Lecturer and Course Leader for the Marketing Subject Group at Leeds Business School. Neil is responsible for both undergraduate marketing degrees, Marketing Management and Marketing with Advertising Management.

Overview of the role

Leading on the creation and execution of a digital marketing strategy.

Course Details

Information for employers

Employer benefits

  • Meet the unique needs of your business – with degree apprentices learning at work, they are able to develop the knowledge and occupational competencies demanded by specific job roles and meet the unique needs of your business
  • Fill your higher-level skills gaps – higher-level skills are vital to business performance and economic growth. Through degree apprenticeships you can fill your higher-level skills gaps efficiently and effectively by tailoring the learning
  • Develop existing staff – you can develop your existing staff by allowing them to undertake a degree apprenticeship or enabling them to work with a degree apprentice in the workforce, through mentoring opportunities and more

Employer requirements

  • Every apprenticeship must have an Apprenticeship Agreement. This is a contract of service between the apprentice and the employer, confirming the apprenticeship and the standard being undertaken. This will be supplemented by a ‘Statement of Commitment’ signed by the employer, provider, and apprentice, setting out the expectations, roles and responsibility of each party involved in the apprenticeship
  • The apprentice must be already employed or specifically offered a position associated with the apprenticeship opportunity. In this case the employer will be responsible for the recruitment of Degree Apprentices. However, we can work with you to promote your opportunities via our website
  • The employer pays Degree Apprentices at their normal rate whilst they are studying. Apprentices must be paid at least a minimum wage appropriate to their age and job role
  • Apprentices require a mentor in the workplace who will oversee their learning and coordinate with the university
  • Apprentices spend a minimum of 20% of their working hours completing study for the course

Funding

Organisations with a wage bill in excess of £3 million can fund the course fees using their Apprenticeship Levy.

If you are a non-levy paying organisation the government will co-fund your apprenticeship training by contributing 95% of the costs and you will pay the remaining 5% of costs.

For further information on apprenticeship funding visit the Government website.

Next Steps

Get in touch

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