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A close-up of the Rose Bowl, City Campus


A World View on Yorkshire – What Could The Chinese Ever Do For Us Tykes?

Learn how to manage the complexity of managing across-borders and cultures with insights and advice from Jon Geldart who has worked internationally for more than 20 years in areas such as Latin America, Africa, India, Eastern Europe and, most recently, China.

Jon is responsible for the strategic development of Greater China at Grant Thornton International Ltd.  He has worked with China for seven years as well as having extensive experience within other emerging economies.

Jon advises a wide variety of organisations on working with China and the Chinese. He is a regular speaker and writer on China and author of three books including his most recent; ‘Inside the Middle Kingdom’.

Prior to his work in China, Jon rebranded Grant Thornton globally and created a new Chinese accounting brand in 2012 (Zhi Tong). The Chinese government recently (February 2017) released guidance for the branding of the Chinese accounting profession based on Jon’s advice. He has more than 30 years’ experience in accounting and brand development.

He is a Trustee of the British Exploring Society, a Fellow of the UK Chartered Institute of Marketing, a Fellow of the Royal Geographical Society, Chairman of the North Yorkshire Institute of Directors in the UK and advisor to a number of UK and Chinese businesses.

As the UK government continues to struggle with the complexity of Brexit, and the sheer volume of laws and agreements to negotiate and manage, businesses have to survive in the here and now.  With the world ’open for business‘ and the British Pound cheaper than ever before, Brand UK is an even more attractive proposition to overseas investors.  Amongst these are the Chinese who, although seeking good investments and being encouraged to ’go global‘ by their government, find managing the cultural divide as complex and frustrating as do westerners.  Most Chinese deals fail, not because of a gap in the numbers, but because the cultural bridge cannot be crossed.  

Event Details

6 March 2018 -
6 March 2018
18:00 - 19:00
Rose Bowl, City Campus
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