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The Leeds Beckett University website occasionally uses animations to page elements and animated gifs to add impact to pages. If you wish to stop them from playing for accessibility purposes or for personal preference then please see the guidance below. Please note that browsers sometimes change how they operate, so please refer to your browser help files to find their latest information.
How do I turn off animations?

Chrome

Chrome users will need to use browser extensions. Animation Policy from Google will help you set your own preferences.

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Firefox

Type about:config in Firefox address bar and hit Enter to open Settings. Search for the image.animation_mode flag and change its value from Normal to None. Once you restart Firefox this will disable animations.

Lecture Series

Harnessing the Buzz: Memory as Social Merchandise

18.00 - 19.00
05 Jul 2018

Brands recognise the power of the collective experience, with many switching marketing budgets from mass media advertising to events and experiential marketing.

Professor Emma Wood: Pre-Inaugural Message Harnessing the Buzz: Memory as Social Merchandise

Events of all types have the intensity, and quite often the intention, to bring about personal transformation. Research in consumer behaviour, social psychology and the sociology of emotions provides insights into the process through which such transformations take place. However, the role of collective experience, group emotion and memory sharing within this process remains a fascinating area of events research and is the focus of this lecture.

Emma Wood is Professor in Events & Experiential Marketing and research lead for the UK Centre for Events Management at Leeds Beckett University.