MSc Strategic Sport Marketing

Develop core competencies which sit at the heart of sport marketing and benefit from gaining an applied industry insight into the dynamic global sport marketplace.

You will develop a sound theoretical and applied understanding of the subject area during your taught programme. The MSc Strategic Sport Marketing has been designed to enable you to work independently and collaboratively through a range of workshops, debates, reflective tasks and authentic assessments. Building on your industry expertise, this will ensure you are developing the core capabilities in a range of sport market contexts whilst developing valuable skills in communication, problem-solving and strategic decision making thus benefiting your work place opportunities.

Practical activities such as creating marketing communication plans, digital marketing campaigns, carrying out brand audits and consumer experience evaluations will enable you to develop your expertise and become a confident marketing practitioner.

Your modules will cover a wide range of topics such as strategic sport marketing, sponsorship, branding, consumer insight, media and digital marketing. You will drive the focus of your independent project by choosing to complete an in-depth written dissertation, a business plan, or a consultancy project that will see you work with an organisation in industry. This will enable you to develop your expertise in responding strategically to the changing global sport landscape.

Sport is a global business and is becoming more unpredictable due to dynamic changes in the global landscape, making it ever more challenging for marketing professionals to understand their markets and respond strategically to achieve their organisational and marketing objectives. This course combines specialised marketing skills with expert knowledge of the sport industry which will make your CV standout whether you are wanting to get into this profession or are looking to advance to the next stage in your marketing career.

Tutors with established links to major professional sports bodies will support you throughout your course and their research-informed experience will provide varied learning opportunities so you can gain a balanced perspective of the discipline.  We work closely with local organisations such as Leeds Rhinos and Yorkshire County Cricket Club, and we welcome industry speakers, such as representatives of the Rugby Football League and international marketing agencies, to bridge theory and practice.

You will join a vibrant, supportive and dedicated academic community and on graduating from this course you will become part of a well established  alumni network that spans this industry. Our graduates have gone on to work for Nike, Adidas, the Premier League, Manchester United, Rugby Football Union, Octagon and British Paralympic Association.

Why study strategic sport marketing at Leeds Beckett University

 

  • Work independently and collectively through a range of workshops, debates, reflective tasks and authentic assessments
  • Develop core competencies which sit at the heart of sport marketing
  • Be among the first students to take advantage of the university’s new state-of-the-art Carnegie School of Sport building
  • Take advantage of our sport volunteering opportunities, which have previously included global events such as the Olympics, World Athletics Championships and Commonwealth Games

The entrance Carnegie School of Sport building and outdoor seating area on Headingley Campus

Studying a degree at Leeds Beckett puts you in very good company – we have alumni in more than 140 countries around the world. 

 

TEACHING & LEARNING

Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.

Our silver status in the latest Teaching Excellence Framework, reflects our commitment to deliver high-quality teaching, learning and outcomes for our students.

Core modules:

  • Global perspectives in sport marketing
  • Sport business research skills
  • Analytics for data driven decision making
  • Independent project

Option modules:

  • Professional practice in the sport industry
  • Personalised leadership and management
  • Consumer experiences
  • Brand engagement and sport sponsorship
  • Media and digital transformations
  • Economic and financial decision making in sport
  • Managing creativity and innovation
  • Strategic management

Carnegie School of Sport Heritage We have a long history in sports education stretching back to 1933 and the prestigious Carnegie College of Physical Training. Today, alumni of this college and its successor institutions are leaders in national and international sport.