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EUPRERA Women in Public Relations project

The EUPRERA project aims to explore women in public relations in the European context. The project lead is Dr Martina Topić from Leeds Business School, Leeds Beckett University.

Women in public relations is a topic that has been drawing attention since at least 1985 when the Velvet Ghetto study argued that women see themselves as technical staff, thus expecting to get paid less paid than men. The research on the position of women in public relations has continued since the Velvet Ghetto study, and some of the issues that are often recognised include the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait.

Goals of the project are:

  • To compare and contrast the position of women in Europe, by conducting comparative analysis among European countries.
  • To show the issues that women practitioners in Europe are concerned with and possible inequalities of women practitioners.
  • To discuss the specific issues that affect the work of women public relations practitioners within each country.

In that, the project team will investigate:

  1. The position of women in public relations, focusing not just on businesses but also non-governmental sectors and politics.
  2. The challenges and opportunities for women in public relations.
  3. Bloke-ification as a process, and its relevance for public relations in Europe.
  4. Women’s preferences in regards to work environment and senior management structure, e.g. would women prefer to work for women, differences between female and male bosses, etc.
  5. Is there a European trend in a decline of women joining the profession? If so, why? 

Project partners

Dr Martina Topić (project lead), Leeds Beckett University, UK https://www.leedsbeckett.ac.uk/staff/dr-martina-topic/ 

Dr Belen Zurbano Berenguer, University of Seville, Spain http://genderobservatory.com/quienes-somos/belen-zurbano-berenguer/

Dr Paloma Sanz Marcos, University of Seville, Spain          http://www.us.es/acerca/directorio/ppdi/personal_12291

Dr Cristina Fuentes-Lara, University Rey Juan Carlos Madrid, Spain                            

Dr Ángeles Moreno, University Rey Juan Carlos Madrid, Spain http://www.communicationmonitor.eu/globalnetwork/ecm-dr-angeles-moreno/ 

Mirela Polić, IMC public relations agency / University of Zagreb, Croatia https://hr.linkedin.com/in/mirela-polic-12923b93

Dr Mirela Holy, VERN University, Zagreb, Croatia https://hrvatskodrustvopisaca.hr/hr/clanstvo/clan/mirela-holy  

Dr Nina Pološki Vokić, Faculty of Economy and Business, University of Zagreb, Croatia http://www.efzg.unizg.hr/katedre-29721/organizacija-i-menadzment-29786/clanovi-30611/prof-dr-sc-nina-poloski-vokic-30641/30641

Dr Beatrice Damian-Gaillard, University Rennes 1, France http://www.arenes.eu/fiche-membres/?uid=14&n=B%C3%A9atrice-Damian-Gaillard

Dr Eugenie Saitta, University Rennes 1, France    https://larevuedesmedias.ina.fr/auteurs/eugenie-saitta

Dr Nataša Simeunović Bajić, University of Niš, Serbia        https://www.filfak.ni.ac.rs/nastavno-osoblje/novinarstvo/item/1066-natasa-simeunovic-bajic

Dr Maria João Cunha, University of Lisbon, Portugal http://cieg.iscsp.ulisboa.pt/sobre-nos/equipa-do-cieg/fundadores-as/item/83-maria-joao-cunha

Dr Carla Isabel Simões dos Santos Cruz, University of Lisbon, Portugal                https://www.iscsp.ulisboa.pt/pt/institucional/docentes/docentes/carla-isabel-simoes-dos-santos-cruz

Hanne Vandenberghe, KU Leuven, Belgium https://www.kuleuven.be/wieiswie/nl/person/00083614

Alenka Jelen-Sanchez, University of Stirling, UK   https://www.stir.ac.uk/people/256858

Leli Bibilashvili, University of Georgia (Tbilisi), Georgia

Natia Kaladze, University of Georgia (Tbilisi), Georgia

The project started in August 2018 and lasts until August 2021.

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