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Dr Miju Choi
Contact Details
Dr Miju Choi

Senior Lecturer

School Of Events, Tourism And Hospitality Management

0113 81 29636 M.Choi@leedsbeckett.ac.uk

About Dr Miju Choi

Dr Miju Choi is a Senior Lecturer at the School of Events, Tourism and Hospitality Management of Leeds Beckett University, UK. Dr Choi obtained her doctoral degree from the Hong Kong Polytechnic University, Hong Kong, and completed her Master’s degree at the University of Surrey, UK.

Dr Choi has taught a range of tourism and hospitality modules at undergraduate and graduate levels, including Tourism Technology Strategy and Responsible Hospitality Business. She was an external examiner for the Higher Diploma in Tourism and Hospitality Management at the School of Continuing and Professional Studies, The Chinese University of Hong Kong-CUSCS (2017-2018). Dr Choi also serves as a Director of Studies (equivalent to chief supervisor) for the Institute of Travel and Tourism’s PhD Impact Bursary (2020-2023).

Dr Choi’s research interests include destination management, tourists’ perceptions of behaviour in response to advanced technologies, and the sharing economy. Her research has been published in top-tier academic journals such as Tourism Management (ABS 4) and the Journal of Travel Research (ABS 4). Dr Choi is keen to engage in interdisciplinary collaboration with passionate researchers within the UK and across the globe. Dr. Choi has served as an editorial board member at the Journal of Gastronomy, Hospitality and Travel (2019 to present).

Dr Choi was nominated as an outstanding early career researcher and received the Rising Researcher Award at the Tourism Sciences Society of Korea’s 80th International Tourism Conference in 2016. She also received the Best Paper Award at the 2015 World Conference on Hospitality, Tourism, and Event Research and International Convention and Expo Summit. During her doctoral studies, Dr Choi received the Best Paper Award at the Global Tourism and Hospitality Conference and 11th Asia Tourism Forum in 2014, which was jointly organised by the School of Hotel and Tourism Management of The Hong Kong Polytechnic University and Taylor & Francis Group.

Finally, Dr Choi was a recipient of the Taiwan Collaboration Fund 2017-2018 (HK$45,000). As a Principal Investigator for the Joint Education Program, Dr Choi successfully completed a project with National Cheng Kung University, Taiwan.

Current Teaching

Dr Choi has taught a range of tourism and hospitality modules at undergraduate and graduate levels as follows:

  • Industry Insights (Level 4)
  • Hospitality Industry and Society (Level 4)
  • Professional and Academic Skills for Hospitality (Level 5)
  • Tourism Technology Strategy (Level 6)
  • Tourism Marketing Strategy (Level 6)
  • Responsible Hospitality Business (Level 6)
  • Exploring Hospitality (Level 7)
  • Strategic Management (Level 7)

She also supervises the ITT PhD Impact Bursary project entitled 'Evaluating the asymmetric effect of service attributes on tourist satisfaction in all-inclusive holidays' (2020-2023).

Research Interests

Among Dr Choi’s research interests are tourist behaviour in relation to advanced technologies and the sharing economy and destination management. Her research has been published in top-tier journals such as Tourism Management and the Journal of Travel Research. Dr Choi is keen to engage in interdisciplinary collaboration with passionate researchers within the UK and across the globe.

Selected Publications

Journal articles (9)

Conference contributions (14)

  • Choi M (2018) Comparison of tourist shopping patterns in Korea 2009-2015: A Case of China and Japan. 01/01/0001 00:00:00.
  • Choi M (2017) Typology of gaming tourists based on the perception of destination image. 01/01/0001 00:00:00.
  • Choi M; Lee J-S; Tsang N (2017) Shopping destination competitiveness: Scale development and validation. 01/01/0001 00:00:00.
  • Choi M (2017) Investigation into shopping tourist satisfaction: An application of shopping values. 01/01/0001 00:00:00.
  • Choi M (2016) Examining the factor related to tourists' perceived value of shopping tourism. 01/01/0001 00:00:00.
  • Choi M (2016) Comparison of attitudes toward hotel between pre-senior and senior groups. 01/01/0001 00:00:00.
  • Choi M; Law R; Heo C (2015) Trust of tourists toward shopping destinations: Development of a shopping destination trust scale. 01/01/0001 00:00:00.
  • Choi M; Law R (2015) Does individual's regulatory fit affect restaurant selection? 01/01/0001 00:00:00.
  • Choi M; Heo C (2014) When tradition meets modernity: Are you willing to pay more for organic food at restaurant? 01/01/0001 00:00:00.
  • Choi M; Heo C (2014) A review of theme park studies from 1986 to 2013. International Conferences on Tourism. 01/01/0001 00:00:00.
  • Choi M; Heo C (2014) The impact of service quality at a historical site on tourist satisfaction, recommendation, and revisit intention: An application of HISTOQUAL. 01/01/0001 00:00:00.
  • Choi M; Heo C (2014) The importance of employee's emotional intelligence in the theme park industry. 01/01/0001 00:00:00.
  • Choi M; Heo C (2014) Shopping tourism: A review of tourists' shopping in tourism research. 01/01/0001 00:00:00.
  • Choi M; Heo C (2013) Developing a conceptual model for tourists' perceived value of shopping tourism. 01/01/0001 00:00:00.
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