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Sally is IT Service Desk's Inspirational Leader of the Year


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Sally Bogg, Head of Leeds Beckett’s End User Services, was presented with an award at the IT Service and Support Awards in Birmingham as part of the Service Desk’s Institute’s (SDI) annual gala dinner on March 29.

Sally is IT Service Desk's Inspirational Leader of the Year

The IT Service and Support Awards recognise, promote and acclaim excellence, professionalism, innovation and the outstanding achievements of people and teams including the contribution service desks make to the success of their organisations. Sally won the award against strong competition from nominees and finalists from across the industry and internationally.

Sally was awarded the Inspirational Leader of the Year award in recognition of the positive and sustainable impact she has had on staff both at Leeds Beckett University and the wider service desk industry. Sally demonstrated that she had inspired others to achieve great things and had a positive impact on driving forward support services within the Higher Education Sector.

 Dr Basem El-Haddadeh, Director of IT Services, said: “It is refreshing to have leaders like Sally with that infectious determination, energy and enthusiasm that enabled her to successfully create teams (at both Leeds Beckett University and University of Leeds) who care, cooperate, and are committed to providing excellent customer service. I witnessed how much the sector value her contribution by the standing ovation she received on the night from both the private and public sector representatives. Well done Sally”.

Commenting after receiving the award, Sally said: “We use the words customer service, student experience, student voice and customer journey frequently and easily, sometimes it’s important to reflect on what that actually means. Universities are full of remarkable people with remarkable stories and I know as a graduate of Leeds Beckett University that for every single one of our students, the opportunity for a university education can be a life changing experience. I am thrilled to have received this award and proud that I have been able to play a part in driving forward professionalism and customer excellence here at Leeds Beckett and within the Higher Education Sector”.

Sally joined Leeds Beckett University as Head of End User Services in December 2015 from her previous role as IT Service Desk Manager at the University of Leeds. Sally’s current role is to lead, develop and manage the teams responsible for end user services and she is also responsible for the delivery of enhanced, customer focused and sector leading IT services.  Sally is a member of the UCISA Support Services Group and a keen advocate of the SDI Service Desk Certification Programme.

She has worked in IT since 2008 but it is her background and experience in retail that has given her a passion for customer service. Sally is an alumni having graduated from Leeds Metropolitan University in 2006 with a BSc in Computing Database Systems.

The Service Desk institute has a mission to make Service Desks brilliant and Sally is working hard at bringing our IT Service Desk and supporting services up to this standard using her years of experience and knowledge to align with the Service Desk Institute’s aims and processes and the University’s Service Excellence framework.

Sally Bogg is pictured with her award and colleagues, left to right: Adam Wimpenny – Service Desk Analyst, Alex Allen – Service Desk Manager; and Dr Basem El-Haddadeh, Director of IT Services.


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