Graduate to walk 1966 km to Brazil World Cup for charity
BA (Hons) Public Relations graduate Adam Burns
As the England football teammake their preparations for the tournament in Rio next year, three Leedsgraduates: Adam Burns, David Bewick and Pete Johnston, will be taking anunconventional means of transport to follow their beloved England to Brazil, asthey attempt to literally Walk to the World Cup.
The three lads will bewalking 1966km across South America in an attempt to set a Guinness WorldRecord and raise money for the J de V Arts Care Trust.
The money will enable thecharity to build a water well in Bahia, North East Brazil, a place which issuffering the worst drought in over 50 years.
Adam, aged 26, David, 31and Pete 29 will set off from Mendoza in Argentina on the 1st of March 2014 andwalk for approximately 80 days through Argentina, Uruguay and finally in toBrazil for the start of the World Cup on the 12th of June.
The journey will take themthrough three countries, 29 towns and villages and across a varied andchallenging environment in a journey measuring a staggering 1966km, a numberthat holds great significance to England football fans.
Alan Shearer gets behind the Walk to the World Cup campaign
"We are three die hardEngland fans who are desperate to see England play in the World Cup in Brazil,but we also see the World Cup as an opportunity to do some good and help a veryworthy cause like the J de V Arts Care Trust, a charity which is very close toour hearts," commented David Bewick.
"The drought in North EastBrazil has already affected 10 million people and in Bahia, one million head ofcattle, the equivalent of half the regions cattle herd have perished. We arehoping that Walk to the World Cup can raise the money required to build a newwater well in Bahia which will be used by residents in the town for drinking water, irrigation and to rescue the remainingcattle," added Adam Burns.
Adam, who studied BA(Hons) Public Relations and graduated in 2012, attributed some of theinspiration for the challenge to his time at University: "Leeds Met hasplayed a big part in setting me on the journey to create Walk to the World Cup.In 2008 I got some tickets through the university to see Tom Fordyce and BenDirs talk about their journey to the Rugby World Cup in which they bloggedabout their whole experience whilsttravellingin a camper van. Tomand Ben are now both BBC sports writers and in some way I think they inspiredme to do something epic!
"My PR degree is alsohelpingmassivelyas I learnt so much about building campaigns andcrafting a story whilststudyingPR at Leeds Met. I have also beenable to pull on a few contacts I made through the course to help the campaignin different ways."
Adam is from Newmarket in Suffolk andcurrently lives in Sydney, Australia, working for the worldwide advertisingagency DDB. A Newcastle United fan, Adam will be managing the PR, Sponsorshipand Social Media of the campaign.
Throughout the epic 80-dayjourney the boys will be undertaking a series of challenges relating to thenations who qualify for the World Cup. The football mad trio are also planningto play as much football as possible with locals on the journey and are hopingthat other football fans making the pilgrimage to the greatest football show onearth join them on the walk. "We would love to enter Brazil with a huge groupof football fans from all over the world. We might not speak their language butfootball has the ability to unite anyone from any walk of life," added PeteJohnston.
"Our aim is to documentthe whole journey with the goal of making a short documentary film which willfollow us not only on our 80 day walk but also throughout the World Cup andmost importantly when we travel to Bahia to see how our money will be used. Wewill be using social media to tell the story of Walk to the World Cup and hopethat our story captures the imagination of the footballing world," added DavidBewick.
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