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A freelancer's guide to LinkedIn

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Overview


Event Details

15 September 2021
10:00 - 11:30
Live online, facilitated by Heather Robinson.
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Introduction

LinkedIn provides a unique platform for business owners and freelancers to connect with others, showcase their expertise and generate leads for their business. To be truly successful at attracting new business on LinkedIn, it’s no longer a case of just having a profile; it’s about sharing content and engaging in an effective way to get your profile noticed. This session will take you through our 3-step process to ‘create’, ‘engage’ and ‘connect’ to set you up for LinkedIn success!

Suitable for

Business owners.

Prerequisites

LinkedIn account created.

Cost

£40

(The price is inclusive and as an education provider we do not charge VAT)

****  Please note our courses close 7 days prior to the start date  ****     

Course Outline


Topics

  • Benefits of using LinkedIn as a networking tool
  • Completing your profile to give you more visibility
  •  Our 3-step process to generating leads through LinkedIn
  • Best practice (dos and don'ts)

What will I learn

By the end of this workshop you should be able to:

  • Action plan for completing your LinkedIn profile
  • Strategic content plan to grow your audience and engagement
  • Long term strategy to generate leads

Attending the course

Training delivered virtually using the video conferencing software Zoom.

Trainer & Reviews


Heather Robinson

Heather RobinsonAn experienced digital marketing specialist and Member of the Chartered Institute of Marketing, Heather Robinson has over a decade of experience developing marketing strategies for businesses large and small.

In 2012, Heather set up ‘Skittish’, a boutique digital marketing consultancy, working with a range of B2B and B2C clients in diverse sectors from non-profit and social enterprise to manufacturing and retail. Passionate about helping businesses achieve their goals and making digital marketing accessible to everyone, Heather is well placed to offer superior advice and expertise alongside hands-on, interactive training for business owners and marketing professionals to really get to grips with the fundamentals of search engine optimisation and promoting their business online.

Heather has a first-class degree in Marketing from the University of Leeds, a Certificate in Web Application Development and is currently studying part time for an MSc in Digital Marketing at Manchester Metropolitan University. Heather is also a published author of several books including ‘Essential Online Advertising’, ‘Search Engine Optimisation: The Basics’, ‘Easy Business Blogging’ and ‘Email Marketing Success’ aimed at small business owners taking on the challenge of promoting themselves.