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Google AdWords

Register your interest


Event Details

3 September 2021
09:30 – 17:00
Live online, facilitated by Heather Robinson.
Google AdWords
Register your interest Right Arrow Meet the Team Right Arrow

I felt the course was really good and gave me a basic understanding of how to use Google Ads. Heather was really helpful in answering questions. 

Attendee review, 17 September 2020

Google Ads provides a platform to rapidly drive traffic to your website and see your site listed on the first page of Google’s search results. This workshop will introduce you to the different campaigns you can run through Google Ads, how to set up a basic campaign, choosing the right keywords and how to manage and optimise your existing campaigns to ensure long-term profitability.

By the end of the session you should have an understanding of how Google Ads works and how to maintain basic campaigns.

Suitable for

Business owners, marketers and webmasters who are considering managing their own Google Ads campaign.


You will gain the most from this workshop if you have a Google Ads campaign running already.

You will also require the following IT set-up:

  • A good internet connection – minimum speed of 1.6mb
  • Google Chrome or Firefox as the internet browser
  • A USB headset with microphone


(The price is inclusive and as an education provider we do not charge VAT.)

****  Please note our courses close 7 days prior to the start date  **** 


Please visit our online store for the next occurrence.


We offer a 10% discount to Leeds and Bradford Chamber of Commerce members. To claim your discount please call 0113 812 1725 and quote your Chamber membership number.

Additional dates

To keep you posted we will post upcoming additional dates for this course here. If you would like to enquire about future dates, please feel free to contact us.


We can design our courses to meet your specific business objectives, developing a tailored plan to deliver the results you're looking for.

Course Outline

  • An introduction to Google Ads and Pay-per-click (PPC) advertising
  • Google Ads campaign structure (campaigns, ad groups, keywords).
  • Ad types (video, search, display)
  • Keyword matching options (broad, phrase, exact, negative).
  • Keyword and competitor research.
  • Google Ads Quality Score – how it’s calculated and what it means for your campaigns.
  • Writing compelling Ads
  • Setting up conversion tracking – what you can track.
  • Tracking and improving performance.
  • What happens when you’re ads get disapproved – Google’s Policies (trademark / acceptable use / prohibited items).

What will I learn?

You will learn:

  • The different types of advertising Google Ads offers
  • Targeting options to reach the right audience
  • How to find your way around the platform and your account
  • How to create a basic search campaign
  • How to read and interpret reports and make changes to optimise a campaign

Attending the course

We are online from 09:15 using the video conferencing software Zoom.

Training facilities

We’re based in the centre of Leeds at Broadcasting Place, and we have cutting-edge facilities including the Development Studio for desktop, web and mobile platforms. The studio draws on academics with extensive high-level industrial experience in advanced programming techniques and world-class creative digital content essential to success in the creative digital industries.

Trainer & Reviews

Heather Robinson

Heather RobinsonAn experienced digital marketing specialist and Member of the Chartered Institute of Marketing, Heather Robinson has over a decade of experience developing marketing strategies for businesses large and small.

In 2012, Heather set up ‘Skittish’, a boutique digital marketing consultancy, working with a range of B2B and B2C clients in diverse sectors from non-profit and social enterprise to manufacturing and retail. Passionate about helping businesses achieve their goals and making digital marketing accessible to everyone, Heather is well placed to offer superior advice and expertise alongside hands-on, interactive training for business owners and marketing professionals to really get to grips with the fundamentals of search engine optimisation and promoting their business online.

Heather has a first-class degree in Marketing from the University of Leeds, a Certificate in Web Application Development and is currently studying part time for an MSc in Digital Marketing at Manchester Metropolitan University. Heather is also a published author of several books including ‘Essential Online Advertising’, ‘Search Engine Optimisation: The Basics’, ‘Easy Business Blogging’ and ‘Email Marketing Success’ aimed at small business owners taking on the challenge of promoting themselves.


Course Reviews

Excellent location, very handy for the train station. Course content was great and very well presented.

Attendee review, 25 October 2018

The tutor was very friendly and approachable. He is very knowledgeable and this has really helped me get a better understanding of AdWords. Thank you!

Attendee review, 25 October 2018

Tutor was really knowledgeable. Really good course, I would definitely recommend!

Attendee review, 25 October 2018

The tutor was very approachable & knowledgeable on the subject. 

Attendee review, 10 September 2018

Fab - definitely helped my understanding in ways i can implement immediately. 

Attendee review, 27 April 2018

I was very impressed with the facilities and feel i got a lot out of the course. 

Attendee review, 27 April 2018

Very informative and useful.

Attendee review, 26 January 2018

Excellent tutor, knowledge is fantastic, would recommend to anyone!! 

Attendee review, 20 October 2017

Great course, will be looking at others! 

Attendee review, 24 March 2017

It was great!

Attendee review, 28 February 2017

Excellent tutor, well prepared with excellent understanding of course subject. 

Attendee review, 21 October 2016

Great course, more than basic which was good.

Attendee review, 21 October 2016

All really good - hope to book on more courses. Staff at NTI really friendly and helpful too.

Amy Grange, 22 September 2016

Friendly, helpful & Knowledgeable.

Attendee Review, 26 May 2016

Excellent delivery

Attendee Review, 7 April 2016

Great course & tutor

Attendee Review, 7 April 2016

The course today was so insightful - the best one that I have completed at NTI Leeds

Karis Gumbs, 7 March 2016

Thanks for an extremely helpful course

Attendee Review, 4 March 2016

I thought is was an excellent course - very clear, well structured and informative

Sam Jones, 29 October 2015

Very good facilities, excellent tutor who explained subject matter very clearly

Attendee Review, 29 October 2015

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