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Google AdWords

Increase Online Sales using Google AdWords and Pay-Per-Click Marketing

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Event Details

Coming Soon
09:30 – 17:00
Cloth Hall Court, City Campus, Leeds Beckett University
Google AdWords
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Relaxed, informative great teaching environment. 

Attendee review, 10 September 2018

Many customers’ decisions begins with online searches using one of the major search engines. However, achieving a position at or near the top of the ‘organic’ rankings can take time and often requires a large investment of time and energy. Pay-Per-Click (PPC) can bring profitable results much more quickly by providing an instant source of targeted traffic in active buying mode. Gain a practical introduction to Google AdWords and PPC and learn how to set up a campaign, measure the results, stay in control of your budget and refine your campaign to ensure the best return on your investment. On completion you will be able to:

  • Deliver visible results more cost effectively.
  • Drive new business to your website.

Suitable for

Small business owners, marketers, business analysts and web developers running a website for a business of any size and sector that is considering managing its own PPC campaigns.


It is useful to have a PPC campaign in place before attending this course.


(The price is inclusive and as an education provider we do not charge VAT.)

****  Please note our courses close 7 days prior to the start date  **** 


We offer a 10% discount to Leeds and Bradford Chamber of Commerce members. To claim your discount please call 0113 812 1725 and quote your Chamber membership number.

Additional dates

To keep you posted we will post upcoming additional dates for this course here. If you would like to enquire about future dates, please feel free to contact us.


We can design our courses to meet your specific business objectives, developing a tailored plan to deliver the results you're looking for.

Course Outline

  • Understanding search engine results pages (SERPs) - organic/ sponsored links.
  • Where PPC fits with other online marketing activities (search engine optimisation, social media, email, blogging etc).
  • PPC campaign structure (campaigns, ad groups, keywords).
  • Keyword matching options (broad, phrase, exact, negative).
  • Advert options (text, display, video, local).
  • Advert placement (search network / content network).
  • Keyword and competitor research.
  • Google AdWords Quality Score - its impact on the auction.
  • AdWords Policies (trademark / acceptable use / prohibited items).
  • Conversion tracking.
  • Tracking and improving performance - traffic v conversions.
  • Tools (AdWords Editor).
  • Google Analytics (installing tracking code / understanding results / tracking exact keywords).

What will I learn?

You will:

  • Understand search engine results pages.
  • Learn how to use Google AdWords and Google Analytics.
  • Learn how to use Microsoft AdCenter and Yahoo! search marketing to compliment your Google Adwords campaign.
  • Build campaigns the right way, which will drive sales and enquiries to your business profitably.
  • Increase sales and profit instantly with PPC.

Attending the course

We are open from 09:00.

Refreshments will be available and lunch will be provided.

All the materials you will need will be provided.

Training facilities

We’re based in the centre of Leeds at Cloth Hall Court, and we have cutting-edge facilities including the Development Studio for desktop, web and mobile platforms. The studio draws on academics with extensive high-level industrial experience in advanced programming techniques and world-class creative digital content essential to success in the creative digital industries.

Trainer & Reviews

Course Reviews

Excellent location, very handy for the train station. Course content was great and very well presented.

Attendee review, 25 October 2018

The tutor was very friendly and approachable. He is very knowledgeable and this has really helped me get a better understanding of AdWords. Thank you!

Attendee review, 25 October 2018

Tutor was really knowledgeable. Really good course, I would definitely recommend!

Attendee review, 25 October 2018

The tutor was very approachable & knowledgeable on the subject. 

Attendee review, 10 September 2018

Fantastic course structure with clear objectives at each stage. James was incredibly approachable and knowledgeable - I would come to any of his courses in the future. 

Attendee review, 15 June 2018

Fab - definitely helped my understanding in ways i can implement immediately. 

Attendee review, 27 April 2018

I was very impressed with the facilities and feel i got a lot out of the course. 

Attendee review, 27 April 2018

Although I thought I knew Adwords, this course was extremely helpful to demystify this unique business, and how Google works.The delivery was excellent, James really knows his stuff, as well as understanding marketing and business requirements.I strongly recommend it to anyone who wants to sharpen up their marketing skills, or someone just starting with Adwords.

Patrick Joseph, 26 February 2018

Very informative and useful.

Attendee review, 26 January 2018

James is excellent! Facilities are excellent! NTI is excellent! 

Jesse Stott, 15 November 2017

Excellent tutor, knowledge is fantastic, would recommend to anyone!! 

Attendee review, 20 October 2017

Absolutely brilliant course! James is so Knowledgable and answered questions/gave guidance without being patronising  - a real skill! Thank you so much - i'll be back for another of your courses (Google Analytics) 

Attendee review, 23 August 2017

Great course, will be looking at others! 

Attendee review, 24 March 2017

It was great!

Attendee review, 28 February 2017

Excellent tutor, well prepared with excellent understanding of course subject. 

Attendee review, 21 October 2016

James has done another fantastic job, i was on the Analytics course and both were fantastic and very useful. 

Attendee review, 21 October 2016

Great course, more than basic which was good.

Attendee review, 21 October 2016

All really good - hope to book on more courses. Staff at NTI really friendly and helpful too.

Amy Grange, 22 September 2016

Friendly, helpful & Knowledgeable.

Attendee Review, 26 May 2016

Excellent delivery

Attendee Review, 7 April 2016

Great course & tutor

Attendee Review, 7 April 2016

The course today was so insightful - the best one that I have completed at NTI Leeds

Karis Gumbs, 7 March 2016

Thanks for an extremely helpful course

Attendee Review, 4 March 2016

Everyone from arrival was helpful, organised and communicated well.  James is an excellent teacher who made a complicated topic very understandable.

Nicola Hewson, 19 November 2015

I thought is was an excellent course - very clear, well structured and informative

Sam Jones, 29 October 2015

Very good facilities, excellent tutor who explained subject matter very clearly

Attendee Review, 29 October 2015

Staff at NTI very friendly especially Emmeline.  Presentation skills by James were excellent and look forward to more courses by James

Lee Bradshaw, 29 October 2015