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Google Analytics

Evaluate Your Website’s Performance using Google Analytics Tools

Register your interest


Event Details

Coming Soon
09:30 – 17:00
Cloth Hall Court, City Campus, Leeds Beckett University
Google Analytics
Contact Us Right Arrow Meet the Team Right Arrow

Great day, I felt i'd covered a lot of info, just need to put learning into practice. Tutor was great, very knowledgeable and made it easy to ask questions. 

Attendee review, 22 November 2018

Google Analytics provides rich and detailed information on your website’s performance. It enables you to track how visitors arrive at and access your site. You can fine-tune it for improved performance and to attract new potential clients for your business.

Understand how to navigate and interpret Google Analytics reports. You will learn how to set up conversion and e-commerce tracking and identify key information about visitors to your site – how they found it, what content works, and what doesn’t – to identify actions to improve website performance.

Suitable for

Small business owners, marketers, business analysts and web developers running a website for a business of any size and sector that need insights into their website's visitors and opportunities for attracting new visitors.


The course is most effective if you already have Google Analytics installed on your site. Bring your login details with you.


(The price is inclusive and as an education provider we do not charge VAT.)

****  Please note our courses close 7 days prior to the start date  **** 



We offer a 10% discount to Leeds and Bradford Chamber of Commerce members. To claim your discount please call 0113 812 1725 and quote your Chamber membership number.

Additional dates

To keep you posted we will post upcoming additional dates for this course here. If you would like to enquire about future dates, please feel free to contact us.


We can design our courses to meet your specific business objectives, developing a tailored plan to deliver the results you're looking for.

Course Outline

Plus Icon Introduction
  • How Google Analytics works (tracking code).
  • How analytics links with AdWords.
  • Accounts and profiles.
  • Dashboard.
  • Exporting and emailing reports.
  • Calendar and timeline.
  • Compare to previous.
  • Navigation help.
Plus Icon Goal tracking
  • Why goals matter.
  • Creating goals.
  • Specifying a goal value.
  • Funnel navigation.
Plus Icon eCommerce tracking
  • E-commerce tracking v goal conversions.
  • Setting up e-commerce tracking.
  • Understanding the terminology (RPC / CPC / Margin/ etc).
Plus Icon Visitors
  • Visits.
  • Unique visits.
  • Page views.
  • Time on site.
  • Bounce rate.
  • New v returning.
Plus Icon Traffic Sources
  • Direct.
  • Referring sites.
  • Search engines.
  • AdWords.
Plus Icon Content
  • Top content.
  • Top exit pages.
  • In-page analytics.
Plus Icon Filters
  • When to use filters.
  • Basic filters.
Plus Icon Segmenting
  • When to use segments.
  • Examples.
Plus Icon Custom Reports
  • When to create custom reports.
  • Examples.
Plus Icon Advanced Settings
  • Exclude parameters.
  • Add users.
  • Tracking cross-domain sites.

What will I learn?

You will learn how to:

  • Set up and install Google Analytics.
  • Understand and interpret Google Analytics data.
  • Track results of your marketing activity.

Attending the course

We are open from 09:00.

Refreshments will be available and lunch will be provided.

All the materials you will need will be provided.

Training facilities

We’re based in the centre of Leeds at Cloth Hall Court, and we have cutting-edge facilities including the Development Studio for desktop, web and mobile platforms. The studio draws on academics with extensive high-level industrial experience in advanced programming techniques and world-class creative digital content essential to success in the creative digital industries.

Trainer & Reviews

Course Reviews

Great day. Felt I'd covered a lot of information. Tutor was great; very knowledgeable and wasn't afraid to ask questions.

Attendee review, 22 November 2018

Very good course and well explained. 

Attendee review, 24 August 2018

James Ward is an amazing trainer.

Attendee review, 22 October 2018

Great tutor - knows his stuff!

Attendee review, 24 August 2018

James is a fantastic tutor! Was a pleasure to attend the course. He explained quite complex subjects in a clear, concise way. Thank you so much!

Attendee review, 18 May 2018

Staff & tutor were very friendly & helpful. Facilities were very good.

Attendee review, 18 May 2018

Very informative and helpful.

Attendee review, 18 May 2018

Well facilitated and well taught!

Attendee review, 22 January 2018

Excellent - James is really clear in his presentation and willing to help with individual questions. 

Sarah Lambley, 6 November 2017

I found the course extremely useful! Great tutor! 

Attendee review, 4 August 2017

Really good facilities and state of the art equipment.

Attendee review, 4 August 2017

James was great and really helpful!

Attendee review, 4 August 2017

Very satisfied with the course content which was delivered well!

Attendee review, 23 March 2017

Excellent tutor and facilities.

Attendee review, 23 March 2017

Really enjoyed the course!

Attendee review, 3 March 2017

Tutor was extremely helpful, knowledgeable & patient! 

Attendee review, 3 March 2017

The tutor James was excellent.

Sarah Mclaughlin, 3 March 2017

Really great, will recommend to colleagues! 

Megan Holmes, 9 February 2017

Loved it!

Attendee review, 9 February 2017

NTI staff & James were brilliant. Fantastic Atmosphere!

Attendee review, 9 February 2017

Great to get so much information packed into one day. Good facilities!

Attendee review, 9 December 2016

Tutor was great! Engaging and Insightful.

Attendee review, 9 December 2016

Good location, excellent tutor & facilities, fair price!

Attendee review, 3 October 2016

Excellent - thank you!

Emily Slingsby, 3 October 2016

Everything was wonderful as always. I am looking forward to future training sessions. 

Dr Martina Topic, 4 July 2016

James is an engaging and well informed tutor who delivers well.

Attendee review, 4 July 2016

Excellent delivery 

Attendee review, 7 April 2016

Great course & tutor

Attendee review, 7 April 2016

Really great course (as were AdWords & SEO which I also attended).  James is a good tutor & explained things really clearly.  Fantastic!

Attendee review, 7 March 2016

The course today was so insightful - the best one that I have completed at NTI Leeds.

Karis Gumbs, 7 March 2016

I learned more than I thought I would!  Lots of info to take away & better interpret data to understand user journeys, improve UX & increase conversions

Attendee review, 20 January 2016