Event DetailsFriday 20th March 2020
09:30 – 17:00
Broadcasting Place, City Campus, Leeds Beckett University
Great day, I felt i'd covered a lot of info, just need to put learning into practice. Tutor was great, very knowledgeable and made it easy to ask questions.Attendee review, 22 November 2018
If you’ve installed Google Analytics on your website, but don’t know how to interpret the reports (or simply don’t get time to look at them!), this workshop will help you navigate the analytics interface, locate the reports that are important for your business and ensure you are tracking the metrics that matter.
Business owners, marketers, webmasters and agencies who need to report on campaign successes and analyse how their website is performing.
The course will benefit those with Google Analytics already installed on your website. Bring your login details with you.
(The price is inclusive and as an education provider we do not charge VAT.)
We offer a 10% discount to Leeds and Bradford Chamber of Commerce members. To claim your discount please call 0113 812 1725 and quote your Chamber membership number.
To keep you posted we will post upcoming additional dates for this course here. If you would like to enquire about future dates, please feel free to contact us.
We can design our courses to meet your specific business objectives, developing a tailored plan to deliver the results you're looking for.
- How Google Analytics tracking works and how to set it up
- Account structure
- Navigating the reports section and adjusting parameters
- Sharing, exporting and emailing reports.
- Annotating your timeline to track campaign activity.
- How to set it up
- Basic goal tracking
- Ecommerce tracking
- Audience reports - Learn about your website visitors, devices
- Acquisition reports – Learn about where your visitors are coming from
- Behaviour reports – Learn how your website content is performing
- Conversion reports – see how many enquiries and sales your website generates
- Filters – how they work
- Segmenting data in your reports
- Creating custom reports
- Using Dashboards and creating shortcuts
What will I learn?
You will learn how to:
- Install Google Analytics tracking code
- How to find your way around the platform
- Locate the reports that show you how well your marketing campaigns are performing
- How to identify issues and opportunities to improve your website
Attending the course
We are open from 09:00.
Refreshments will be available and a lunch voucher will be provided for use at any Leeds Beckett food outlet.
All the materials you will need will be provided.
We’re based in the centre of Leeds at Cloth Hall Court, and we have cutting-edge facilities including the Development Studio for desktop, web and mobile platforms. The studio draws on academics with extensive high-level industrial experience in advanced programming techniques and world-class creative digital content essential to success in the creative digital industries.
Trainer & Reviews
An experienced digital marketing specialist and Member of the Chartered Institute of Marketing, Heather Robinson has over a decade of experience developing marketing strategies for businesses large and small.
In 2012, Heather set up ‘Skittish’, a boutique digital marketing consultancy, working with a range of B2B and B2C clients in diverse sectors from non-profit and social enterprise to manufacturing and retail. Passionate about helping businesses achieve their goals and making digital marketing accessible to everyone, Heather is well placed to offer superior advice and expertise alongside hands-on, interactive training for business owners and marketing professionals to really get to grips with the fundamentals of search engine optimisation and promoting their business online.
Heather has a first-class degree in Marketing from the University of Leeds, a Certificate in Web Application Development and is currently studying part time for an MSc in Digital Marketing at Manchester Metropolitan University. Heather is also a published author of several books including ‘Essential Online Advertising’, ‘Search Engine Optimisation: The Basics’, ‘Easy Business Blogging’ and ‘Email Marketing Success’ aimed at small business owners taking on the challenge of promoting themselves.
Great day. Felt I'd covered a lot of information. Tutor was great; very knowledgeable and wasn't afraid to ask questions.Attendee review, 22 November 2018
Very good course and well explained.Attendee review, 24 August 2018
Great tutor - knows her stuff!Attendee review, 24 August 2018
Staff & tutor were very friendly & helpful. Facilities were very good.Attendee review, 18 May 2018
Very informative and helpful.Attendee review, 18 May 2018
Well facilitated and well taught!Attendee review, 22 January 2018
I found the course extremely useful! Great tutor!Attendee review, 4 August 2017
Really good facilities and state of the art equipment.Attendee review, 4 August 2017
Very satisfied with the course content which was delivered well!Attendee review, 23 March 2017
Excellent tutor and facilities.Attendee review, 23 March 2017
Really enjoyed the course!Attendee review, 3 March 2017
Tutor was extremely helpful, knowledgeable & patient!Attendee review, 3 March 2017
Really great, will recommend to colleagues!Megan Holmes, 9 February 2017
Loved it!Attendee review, 9 February 2017
Great to get so much information packed into one day. Good facilities!Attendee review, 9 December 2016
Tutor was great! Engaging and Insightful.Attendee review, 9 December 2016
Good location, excellent tutor & facilities, fair price!Attendee review, 3 October 2016
Excellent - thank you!Emily Slingsby, 3 October 2016
Everything was wonderful as always. I am looking forward to future training sessions.Dr Martina Topic, 4 July 2016
Excellent deliveryAttendee review, 7 April 2016
Great course & tutorAttendee review, 7 April 2016
The course today was so insightful - the best one that I have completed at NTI Leeds.Karis Gumbs, 7 March 2016
I learned more than I thought I would! Lots of info to take away & better interpret data to understand user journeys, improve UX & increase conversionsAttendee review, 20 January 2016