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Google Analytics

Register your interest


Event Details

Coming Soon
09:30 – 17:00
Google Analytics
Register your interest Right Arrow Meet the Team Right Arrow

Great to fill the gaps in my knowledge. Heather was brilliant! 

Attendee review, 28 January 2020

If you’ve installed Google Analytics on your website, but don’t know how to interpret the reports (or simply don’t get time to look at them!), this workshop will help you navigate the analytics interface, locate the reports that are important for your business and ensure you are tracking the metrics that matter.

Suitable for

Business owners, marketers, webmasters and agencies who need to report on campaign successes and analyse how their website is performing.


The course will benefit those with Google Analytics already installed on your website. Bring your login details with you.

You will also require the following IT set-up:

  • A good internet connection – minimum speed of 1.6mb
  • Google Chrome or Firefox as the internet browser
  • A USB headset with microphone


(The price is inclusive and as an education provider we do not charge VAT.)

****  Please note our courses close 7 days prior to the start date  **** 



Please visit our online store for the next occurrence.


We offer a 10% discount to Leeds and Bradford Chamber of Commerce members. To claim your discount please call 0113 812 1725 and quote your Chamber membership number.

Additional dates

To keep you posted we will post upcoming additional dates for this course here. If you would like to enquire about future dates, please feel free to contact us.


We can design our courses to meet your specific business objectives, developing a tailored plan to deliver the results you're looking for.

Course Outline

Plus Icon Analytics Basics
  • How Google Analytics tracking works and how to set it up
  • Account structure
  • Navigating the reports section and adjusting parameters
  • Sharing, exporting and emailing reports.
  • Annotating your timeline to track campaign activity.
Plus Icon Conversion Tracking
  • How to set it up
  • Basic goal tracking
  • Ecommerce tracking
  • Audience reports - Learn about your website visitors, devices
  • Acquisition reports – Learn about where your visitors are coming from
  • Behaviour reports – Learn how your website content is performing
  • Conversion reports – see how many enquiries and sales your website generates
Plus Icon Other features
  • Filters – how they work
  • Segmenting data in your reports
  • Creating custom reports
  • Using Dashboards and creating shortcuts

What will I learn?

You will learn how to:

  • Install Google Analytics tracking code
  • How to find your way around the platform
  • Locate the reports that show you how well your marketing campaigns are performing
  • How to identify issues and opportunities to improve your website

Attending the course

We are online from 09:15 using the video conferencing software eyeson.

Training facilities

We’re based in the centre of Leeds at Broadcasting Place, and we have cutting-edge facilities including the Development Studio for desktop, web and mobile platforms. The studio draws on academics with extensive high-level industrial experience in advanced programming techniques and world-class creative digital content essential to success in the creative digital industries.

Trainer & Reviews

Heather Robinson

Heather RobinsonAn experienced digital marketing specialist and Member of the Chartered Institute of Marketing, Heather Robinson has over a decade of experience developing marketing strategies for businesses large and small.

In 2012, Heather set up ‘Skittish’, a boutique digital marketing consultancy, working with a range of B2B and B2C clients in diverse sectors from non-profit and social enterprise to manufacturing and retail. Passionate about helping businesses achieve their goals and making digital marketing accessible to everyone, Heather is well placed to offer superior advice and expertise alongside hands-on, interactive training for business owners and marketing professionals to really get to grips with the fundamentals of search engine optimisation and promoting their business online.

Heather has a first-class degree in Marketing from the University of Leeds, a Certificate in Web Application Development and is currently studying part time for an MSc in Digital Marketing at Manchester Metropolitan University. Heather is also a published author of several books including ‘Essential Online Advertising’, ‘Search Engine Optimisation: The Basics’, ‘Easy Business Blogging’ and ‘Email Marketing Success’ aimed at small business owners taking on the challenge of promoting themselves.


Course Reviews

Great day, I felt i'd covered a lot of info, just need to put learning into practice. Tutor was great, very knowledgeable and made it easy to ask questions. 

Attendee review, 22 November 2018

Great day. Felt I'd covered a lot of information. Tutor was great; very knowledgeable and wasn't afraid to ask questions.

Attendee review, 22 November 2018

Very good course and well explained. 

Attendee review, 24 August 2018

Great tutor - knows her stuff!

Attendee review, 24 August 2018

Staff & tutor were very friendly & helpful. Facilities were very good.

Attendee review, 18 May 2018

Very informative and helpful.

Attendee review, 18 May 2018

Well facilitated and well taught!

Attendee review, 22 January 2018

I found the course extremely useful! Great tutor! 

Attendee review, 4 August 2017

Really good facilities and state of the art equipment.

Attendee review, 4 August 2017

Very satisfied with the course content which was delivered well!

Attendee review, 23 March 2017

Excellent tutor and facilities.

Attendee review, 23 March 2017

Really enjoyed the course!

Attendee review, 3 March 2017

Tutor was extremely helpful, knowledgeable & patient! 

Attendee review, 3 March 2017

Really great, will recommend to colleagues! 

Megan Holmes, 9 February 2017

Loved it!

Attendee review, 9 February 2017

Great to get so much information packed into one day. Good facilities!

Attendee review, 9 December 2016

Tutor was great! Engaging and Insightful.

Attendee review, 9 December 2016

Good location, excellent tutor & facilities, fair price!

Attendee review, 3 October 2016

Excellent - thank you!

Emily Slingsby, 3 October 2016

Everything was wonderful as always. I am looking forward to future training sessions. 

Dr Martina Topic, 4 July 2016

Excellent delivery 

Attendee review, 7 April 2016

Great course & tutor

Attendee review, 7 April 2016

The course today was so insightful - the best one that I have completed at NTI Leeds.

Karis Gumbs, 7 March 2016

I learned more than I thought I would!  Lots of info to take away & better interpret data to understand user journeys, improve UX & increase conversions

Attendee review, 20 January 2016

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