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How to set up your first Facebook Ad Campaign

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Event Details

15 September 2021
14:00 - 15:30
Live online, facilitated by Heather Robinson.
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Facebook Advertising is a great way to reach more people with your Facebook posts, showcase your products and build your audience. This session will show you the practical basics of creating your first ad campaign alongside more advanced features around creating custom audiences to improve the targeting of your ads. We’ll also share with you tips and tricks to improve your campaigns and get the best results based on our 10+ years’ experience!

Suitable for

Business owners and marketing teams


Prerequisites Facebook Business Page and Ad Account created with Admin access.



(The price is inclusive and as an education provider we do not charge VAT)

****  Please note our courses close 7 days prior to the start date  ****     

Course Outline


  • Install your Facebook Pixel tracking code
  • Campaign set up and objectives
  • Targeting options and creating audiences
  • Creating your first ad - best practice

What will I learn

By the end of this workshop you should be able to:

  • Have your Facebook Pixel code set up
  • Be able to find your way around Facebook Ads Manager
  • Be able to create a targeted ad campaign

Attending the course

Training delivered virtually using the video conferencing software Zoom. 

Trainer & Reviews

Heather Robinson

Heather RobinsonAn experienced digital marketing specialist and Member of the Chartered Institute of Marketing, Heather Robinson has over a decade of experience developing marketing strategies for businesses large and small.

In 2012, Heather set up ‘Skittish’, a boutique digital marketing consultancy, working with a range of B2B and B2C clients in diverse sectors from non-profit and social enterprise to manufacturing and retail. Passionate about helping businesses achieve their goals and making digital marketing accessible to everyone, Heather is well placed to offer superior advice and expertise alongside hands-on, interactive training for business owners and marketing professionals to really get to grips with the fundamentals of search engine optimisation and promoting their business online.

Heather has a first-class degree in Marketing from the University of Leeds, a Certificate in Web Application Development and is currently studying part time for an MSc in Digital Marketing at Manchester Metropolitan University. Heather is also a published author of several books including ‘Essential Online Advertising’, ‘Search Engine Optimisation: The Basics’, ‘Easy Business Blogging’ and ‘Email Marketing Success’ aimed at small business owners taking on the challenge of promoting themselves.