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HTML Email Marketing

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Event Details

Monday 20th April 2020
09:30 – 17:00
Broadcasting Place, City Campus, Leeds Beckett University
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Dave is a fantastic teacher! Best trainer i have had a course with. Very informative, easy to talk to which created a relaxed working environment.

Attendee review, 24 January 2019

Email marketing is a powerful digital marketing tool that allows you to communicate with your customers on their terms and at their pace. This makes it an incredibly effective strategy that is also cost-effective.

You will look at the underlying principles of designing and building a successful email campaign, study some of the marketing techniques used with HTML emails and construct an email from scratch. 

You will also explore common issues to contend with from spam filters and personalisation to measuring a campaign’s success, and the major email marketing sending services and the features and benefits they offer. 

By the end of the course you will be confident in managing and producing all aspects of an email marketing campaign and will have learned what works from a design point of view, helping you to develop your own business emails. 

On completion of this course you will be able to:

  • Understand the common issues when you create HTML email.
  • Learn what works from a design point of view.
  • Become confident in managing and producing all aspects of an email marketing campaign.

Suitable For

Ideally suited to those that have some experience of email marketing and would like to better understand and take their campaigns to the next level.


A basic understanding of HTML and CSS with some exposure to email marketing. Although it isn’t a requirement, skills to the level of our HTML & CSS course would be advantageous.


(The price is inclusive and as an education provider we do not charge VAT.)

****  Please note our courses close 7 days prior to the start date  **** 


We offer a 10% discount to Leeds and Bradford Chamber of Commerce members. To claim your discount please call 0113 812 1725 and quote your Chamber membership number.

Additional dates

To keep you posted we will post upcoming additional dates for this course here. If you would like to enquire about future dates, please feel free to contact us.


We can design our courses to meet your specific business objectives, developing a tailored plan to deliver the results you're looking for.

Course Outline

Plus Icon What is email marketing
  • Introduction.
  • Email marketing strategies.
  • Various uses for email marketing.
Plus Icon Why email marketing is used
  • Pros and cons.
  • Types of email communication.
  • The future of email marketing.
Plus Icon Building a list
  • Permission/ double opt-in.
  • Growing a list.
Plus Icon Email service providers
  • Choosing a provider.
  • Services offered.
Plus Icon Effective email design
  • Objectives and goals.
  • Dealing with design restrictions.
  • Getting the most from the technology.
  • Legal requirements.
Plus Icon Building a successful email
  • Working with templates.
  • Creating from scratch.
  • Best practices.
Plus Icon Sending an email and measuring success
  • A/B testing.
  • Bounce rates.
  • Spam filters.

What will I learn?

You will learn:

  • How to design an effective email campaign.
  • How to construct an HTML email.
  • Understand spam filters and how to avoid them.
  • How to get the most out of your mailing list.

Attending the course

We are open from 09:00. 

Refreshments will be available and a lunch voucher will be provided for use at any Leeds Beckett food outlet.

All the materials you will need will be provided.

Training facilities

We’re based in the centre of Leeds at Cloth Hall Court, and we have cutting-edge facilities including the Development Studio for desktop, web and mobile platforms. The studio draws on academics with extensive high-level industrial experience in advanced programming techniques and world-class creative digital content essential to success in the creative digital industries.


Dave Ellis

Dave EllisDave is a digital designer with over 16 years’ experience helping digital/ web agencies with heavy workloads and producing online solutions directly for clients.

Focusing on high-quality design and intelligent ideas, his skills cover a range of digital services, including brand consulting and identity work, web design, content marketing, reactive and real-time marketing, and ultimately anything that’s delivered online.

He has designed websites for the likes of Disney, Nickelodeon, Guinness, BBC and many more. He’s appeared in numerous industry magazines along the way such as Net Magazine, Web Designer and has even appeared in publications in Japan.

Very Informative and well structured.

Attendee review, 22 July 2016

Dave was very personable and helpful

Attendee review, 22 July 2016

Great teaching - nice relaxed atmosphere

Attendee review, 5 April 2016