09:30 – 17:00
Broadcasting Place, City Campus, Leeds Beckett University
Excellent facilities, quiet with no distractions in the room.Attendee review, 24 January 2020
Social media is no longer a “nice to have” marketing activity; it plays a key role in businesses across many sectors and has become crucial to forming new relationships, increasing brand awareness and managing your online reputation.
In this full day workshop, we explore the current landscape of social media marketing, the platforms being used by your target audience and how best to embrace social media for your organisation.
The day will cover four key platforms (Facebook, Instagram, Twitter and LinkedIn), with plenty of opportunity for discussion around your objectives, concerns or general queries.
On completion you will be able to:
- Justify the use of social media for your business
- Identify the platforms you need to utilise to reach your target audience
- Understand the basics of how the four main social platforms work (Facebook, Instagram, Twitter and LinkedIn)
- Be comfortable in creating content for social media platforms
Business owners and marketers who are new to social media for business and want to utilise it in their marketing activities, but are unsure where to start.
Basic IT skills.
(The price is inclusive and as an education provider we do not charge VAT.)
**** Please note our courses close 7 days prior to the start date ****
We offer a 10% discount to Leeds and Bradford Chamber of Commerce members. To claim your discount please call 0113 812 1725 and quote your Chamber membership number.
To keep you posted we will post upcoming additional dates for this course here. If you would like to enquire about future dates, please feel free to contact us.
We can design our courses to meet your specific business objectives, developing a tailored plan to deliver the results you're looking for.
Discussion around the benefits of social media for business.
General discussion around the different platforms available.
Exploring LinkedIn and Twitter platforms – finding your way around, posting content and what you need to know.
Exploring Facebook and Instagram platforms – finding your way around, posting content and what you need to know.
Creating content – generating ideas and producing content consistently
The importance of having a social media policy in place.
What will I learn?
You will learn:
- How to avoid a social media catastrophe with a social media policy
- Discover the benefits of using social media in business
- Introduction to LinkedIn, who it’s for, how it works
- Introduction to Facebook, who it’s for, how it works
- Introduction to Instagram, who it’s for, how it works
- Introduction to Twitter, who it’s for, how it works
- Creating content – blogging, video and graphics
- Scheduling tools to save you time
Attending the course
We are open from 09:00.
Refreshments will be available and a lunch voucher will be provided for use at any Leeds Beckett food outlet.
All the materials you will need will be provided.
We’re based in the centre of Leeds at Cloth Hall Court, and we have cutting-edge facilities including the Development Studio for desktop, web and mobile platforms. The studio draws on academics with extensive high-level industrial experience in advanced programming techniques and world-class creative digital content essential to success in the creative digital industries.
Trainer & Reviews
An experienced digital marketing specialist and Member of the Chartered Institute of Marketing, Heather Robinson has over a decade of experience developing marketing strategies for businesses large and small.
In 2012, Heather set up ‘Skittish’, a boutique digital marketing consultancy, working with a range of B2B and B2C clients in diverse sectors from non-profit and social enterprise to manufacturing and retail. Passionate about helping businesses achieve their goals and making digital marketing accessible to everyone, Heather is well placed to offer superior advice and expertise alongside hands-on, interactive training for business owners and marketing professionals to really get to grips with the fundamentals of search engine optimisation and promoting their business online.
Heather has a first-class degree in Marketing from the University of Leeds, a Certificate in Web Application Development and is currently studying part time for an MSc in Digital Marketing at Manchester Metropolitan University. Heather is also a published author of several books including ‘Essential Online Advertising’, ‘Search Engine Optimisation: The Basics’, ‘Easy Business Blogging’ and ‘Email Marketing Success’ aimed at small business owners taking on the challenge of promoting themselves.
The trainer was spot on and very knowledgeable!Attendee review, 25 September 2019
The trainer has been a very good trainer. The course has been really informative without being boring.Attendee review, 28 February 2019
All very relevant and managed to cover a wide range of elements.Attendee review, 03 December 2018
Overall the course was delivered well, it was informative and a good experience all round.Attendee review, 23 May 2018
Easy to find, very informative and helpful.Andrew Holroyd, 30 April 2018
Great tutor, clear and extremely well informed.Attendee review, 30 April 2018
Thanks very much - i learnt loads!Attendee review, 26 February 2018
Very knowledgeable tutor - excellent course. Learnt heaps. Great coverage across each discipline.Richard Fox, 17 November 2017
The trainer was very informative and an excellent communicator. I very much enjoyed the day and i found it very relevant.Corrina Noble, 17 November 2017
Found the tutor really approachable and she helped me feel at ease.Attendee review, 3 August 2017
Exceeded my expectations and i now feel i'm in a better position to improve my use of social media.Attendee review, 3 August 2017
Great day, tutor and facilities!Attendee review, 28 June 2017
All very good, fully engaging and enjoyable.Attendee review, 28 June 2017
The trainer is a good instructor who fostered a friendly learning environment.Charles Killick, 28 June 2017
I thought the trainer was excellent - very knowledgeable, kept it relevant and interesting.Attendee review, 20 April 2017
I would highly recommend the course to others. Thank you!Attendee review, 20 April 2017
The trainer was great, took all of our needs into consideration. Facilities great!Shahima Begum, 6 March 2017
Very well organised, interesting and engaging course.Jayne Williams, 6 March 2017
Learnt much more than i thought i would.Attendee review, 6 March 2017
Excellent tutor, thoroughly explained everything.Attendee review, 27 February 2017
The trainer was very knowledgeable and personable throughout and engaged well with the group.Attendee review, 27 February 2017
Excellent, great training and nice facilities - 10/10Attendee review, 27 February 2017
The trainer was amazing!Attendee review, 18 January 2017
Brilliant session, The trainer explained things very well and tailored the content to all delegates. She was very approachable and knowledgeable.Lauren-Grace Wilkinson, 15 July 2016
Very knowledgeable tutor with great material. Very useful course.Andy Ward - Bespoke Social Media course, 9 September 2016
Staff very helpful with lots of communication.Carla Hobkirk - Bespoke Social Media course, 9 September 2016
I was really impressed with the set up, session and trainer. Really good value for money.Attendee review, 15 July 2016
Great course, would use NTI again.Nicky Taglione, 15 July 2016
Brilliant, well communicated and informativeDaniel Petrie, 24 March 2016
The communication prior was good. Facilities are excellent and tutor was very knowledgeable and communicated wellPhilip Broadbent, 30 October 2015