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Improve Your Website's Visibility using Search Engine Optimisation

Register your interest


Event Details

12 November 2021
09:30 – 17:00
Live online, facilitated by Heather Robinson.
Register your interest Right Arrow Meet the Team Right Arrow

Heather was very informative and knowledgeable - drawing from prior experience of working in the field.

Attendee Review, 26 January 2021

With over 50,000 searches conducted on Google every second, it’s no wonder we all want to be on the first page of search results when someone searches for our products or services. Whilst that can never be guaranteed, there are lots of actions we can take to ensure our website is search engine friendly and Google can find us easily. This full day workshop explores SEO from the basics of identifying the right keywords to target and knowing where to place them, to using your blog content to build links to your website.

Suitable for

Business owners wanting to understand why some websites perform better than others.
Marketing people who want to gain more knowledge of improving their online offering.
Webmasters and web design teams looking to add additional value to their services.



Some technical issues will be discussed as part of the course, so any experience in web design and coding would be beneficial, but certainly not essential.

You will also require the following IT set-up:

  • A good internet connection – minimum speed of 1.6mb
  • Google Chrome or Firefox as the internet browser
  • A USB headset with microphone


(The price is inclusive and as an education provider we do not charge VAT.)

****  Please note our courses close 7 days prior to the start date  **** 



Please visit our online store for the next occurrence.


We offer a 10% discount to Leeds and Bradford Chamber of Commerce members. To claim your discount please call 0113 812 1725 and quote your Chamber membership number.

Additional dates

To keep you posted we will post upcoming additional dates for this course here. If you would like to enquire about future dates, please feel free to contact us.


We can design our courses to meet your specific business objectives, developing a tailored plan to deliver the results you're looking for.

Course Outline

  • How search engines work
  • Paid Vs. Organic search
  • Google’s webmaster guidelines
Plus Icon On Page SEO
  • Keyword research
  • Keyword placement in meta tags and page content
  • The importance of user experience (UX)
  • Role of content marketing/blogging in SEO
Plus Icon Off Page SEO
  • Building/earning links
Plus Icon Technical SEO
  • Making your site mobile friendly
  • Making your site load quickly
Plus Icon Tools and Resources

What will I learn?

You will learn:

  • How search engines work
  • What search engines are looking for in a well optimised website
  • How to identify link building opportunities

Attending the course

We are online from 09:15 using the video conferencing software Zoom.

Training facilities

We’re based in the centre of Leeds at Broadcasting Place, and we have cutting-edge facilities including the Development Studio for desktop, web and mobile platforms. The studio draws on academics with extensive high-level industrial experience in advanced programming techniques and world-class creative digital content essential to success in the creative digital industries.

Trainer & Reviews

Heather Robinson

Heather RobinsonAn experienced digital marketing specialist and Member of the Chartered Institute of Marketing, Heather Robinson has over a decade of experience developing marketing strategies for businesses large and small.

In 2012, Heather set up ‘Skittish’, a boutique digital marketing consultancy, working with a range of B2B and B2C clients in diverse sectors from non-profit and social enterprise to manufacturing and retail. Passionate about helping businesses achieve their goals and making digital marketing accessible to everyone, Heather is well placed to offer superior advice and expertise alongside hands-on, interactive training for business owners and marketing professionals to really get to grips with the fundamentals of search engine optimisation and promoting their business online.

Heather has a first-class degree in Marketing from the University of Leeds, a Certificate in Web Application Development and is currently studying part time for an MSc in Digital Marketing at Manchester Metropolitan University. Heather is also a published author of several books including ‘Essential Online Advertising’, ‘Search Engine Optimisation: The Basics’, ‘Easy Business Blogging’ and ‘Email Marketing Success’ aimed at small business owners taking on the challenge of promoting themselves.


Course Reviews

Everything was good, the tutor was fantastic and well prepared. 

Attendee Review, 27 January 2020

Great course, excellent tutor, thank you!

Attendee Review, 15 March 2019

Great tutor - all very clear and i will take lots back to the office!

Attendee review, 15 March 2019

Great facilities and location (near the train station)

Attendee Review, 25  January 2019

Great day of learning and networking, thanks!

Attendee review, 25 January 2019

Very useful course, i have learnt alot! 

Attendee Review, 25 June 2018

A great tutor!

Attendee review, 25 June 2018

The course and tutor were brilliant, delivered at just the right level to meet a diverse audience's needs. 

Freddie Hammond, 25 January 2018

Very good / not too intense, all very helpful!

Attendee review, 25 January 2018

I certainly have a greater appreciation of SEO since i arrived.

Cathy Burns, 31 October 2017

Tutor's knowledge of the subject was excellent.

Attendee review, 4 July 2017

Good stuff, feeling much more confident with the material.

Attendee review, 2 March 2017


Attendee review, 2 March 2017

Very good, thank you.

Attendee review, 19 September 2016

Great course - very helpful!  Great trainer - very insightful.

Attendee review, 27 April 2016

All fantastic!! Thanks Duncan & NTI.

Tom Walters, 27 April 2016

A really informative course - Duncan got through a wealth of information during the day & explained  things clearly.

Attendee review, 16 February 2016

Please continue with the style & quality of your courses; I've learned so much already.

Attendee review, 16 February 2016

Really enjoyed it, looking forward to putting it into action.

Attendee review, 28 July 2015

Duncan was great - knowledgeable and friendly.

Attendee review, 28 July 2015

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