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Social Media Strategy: Beyond the Basics

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Event Details

8 October 2021
09:30 – 17:00
Live online, facilitated by Heather Robinson.
Register your interest Right Arrow Meet the Team Right Arrow

The tutor was very attentive and knowledgeable. The course was also kept at a good pace.  

Attendee review, 25 July 2019

Social media can become one of the most time-consuming tasks we do as marketers and business owners. But how do you know that you’re spending your time wisely, on the right platforms, posting the right content to a captive audience?

This workshop will show you how to create strategic campaigns based on existing data within your social media accounts, develop new tactics for increasing engagement and maximise reach with paid advertising.

Suitable for

Marketers and business owners who have been using social media for a while, are familiar with how the platforms work, but would like to take their social media efforts to the next level.


IT skills and the ability to post to and navigate social media platforms.

You will also require the following IT set-up:

  • A good internet connection – minimum speed of 1.6mb
  • Google Chrome or Firefox as the internet browser
  • A USB headset with microphone


(The price is inclusive and as an education provider we do not charge VAT.)

****  Please note our courses close 7 days prior to the start date  **** 


Please visit our online store for the next occurrence.


We offer a 10% discount to Leeds and Bradford Chamber of Commerce members. To claim your discount please call 0113 812 1725 and quote your Chamber membership number.

Additional dates

To keep you posted we will post upcoming additional dates for this course here. If you would like to enquire about future dates, please feel free to contact us.


We can design our courses to meet your specific business objectives, developing a tailored plan to deliver the results you're looking for.

Course Outline

Plus Icon AM

Writing a Social Media Marketing Plan

  • Goal setting
  • Identifying your target market
  • Getting your message write
  • Identifying the most appropriate social network(s) – where your audience ‘hangout’
  • Defining Effective Tactics
  • Creating an Action Plan
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Creating more engagement with paid advertising

  • Introduction to Facebook Advertising
  • Introduction to Twitter Advertising
  • Introduction to YouTube Advertising

Reporting on Success

  • Google Analytics
  • Facebook Insights

Other useful tools to report on reach, engagement etc.

What i will learn

You will learn:

  • How to create a strategic social media marketing plan to guide your social media activity
  • How to create adverts on social media platforms such as Facebook, Instagram, Twitter and LinkedIn to boost your reach and engagement
  • How to interpret social media analytics to guide your future social media strategy

Attending the course

We are online from 09:15 using the video conferencing software Zoom.

Training facilities

We’re based in the centre of Leeds at Broadcasting Place, and we have cutting-edge facilities including the Development Studio for desktop, web and mobile platforms. The studio draws on academics with extensive high-level industrial experience in advanced programming techniques and world-class creative digital content essential to success in the creative digital industries.

Trainers & Reviews

Heather Robinson

Heather RobinsonAn experienced digital marketing specialist and Member of the Chartered Institute of Marketing, Heather Robinson has over a decade of experience developing marketing strategies for businesses large and small.

In 2012, Heather set up ‘Skittish’, a boutique digital marketing consultancy, working with a range of B2B and B2C clients in diverse sectors from non-profit and social enterprise to manufacturing and retail. Passionate about helping businesses achieve their goals and making digital marketing accessible to everyone, Heather is well placed to offer superior advice and expertise alongside hands-on, interactive training for business owners and marketing professionals to really get to grips with the fundamentals of search engine optimisation and promoting their business online.

Heather has a first-class degree in Marketing from the University of Leeds, a Certificate in Web Application Development and is currently studying part time for an MSc in Digital Marketing at Manchester Metropolitan University. Heather is also a published author of several books including ‘Essential Online Advertising’, ‘Search Engine Optimisation: The Basics’, ‘Easy Business Blogging’ and ‘Email Marketing Success’ aimed at small business owners taking on the challenge of promoting themselves.


Course Reviews

Great course, facilities and tutor.

Attendee review, 25 July 2019

The course was very easy to follow and every enjoyable!

Attendee review, 25 July 2019

Great course, very informative  and well laid out. Thank you.

Attendee review, 6 June 2018

Excellent, very thorough and first class support.

Attendee review, 24 October 2018

Brilliant course and tutor, Emmeline & Frank were also lovely, top facilities - all round brilliant in every way. 

Attendee review, 28 February 2018

The course is amazing. I would recommend everyone to take as the tutor is brilliant. She was always there to help and the facilities were great too. 

Attendee review, 28 February 2018

Excellent course and tutor delivered at exactly the right level! 10/10

Attendee review, 30 November 2016

It was excellent and i really enjoyed it.

Amy Bodycombe, 30 November 2016

Very informative and would definitely come again for other courses.

Attendee review, 17 March 2016

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