Selected research outputs

Consumer behaviour and marketing | Leeds Beckett University

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This research group examines the role of marketing, communication and digital media in business and society, focused on four areas:

Entrepreneurial marketing, to understand and support the needs of small and medium sized enterprises
Digital media in general and in the specific areas of personal relationships, communication and the sharing economy
The changing nature and environment of retail marketing
Sustainable and ethical marketing.

research team

Dr Catherine Ashworth

Senior Lecturer / Leeds Business School
Dr Dong Hoang

Senior Lecturer / Leeds Business School
Dr Brian Jones

Senior Lecturer / Leeds Business School

Nath, P., Devlin, J. and Reid, V. (2018) The effects of online reviews on service expectations: Do cultural value orientations matter? Journal of Business Research, May
Richardson, N., (2018) Entrepreneurial insights into sustainable marketing: a case study of UK music festivals. Strategic Change. Special edition: The creation of value through sustainable development, Part 1. 27(6). 559-570. DOI: 10.1002/jsc.2239
Richardson, N., (2018) Corporate social responsibility or sustainability in music festivals. International Journal of Organisational Analysis. Special Issue: Resilience and Competitiveness of SMEs. DOI 10.1108/IJOA-03-2018-136
Richardson, N. and Cassop Thompson, M. (2019) A new positioning framework for organizational value: Juxtaposing organizational value positions with customer centricity. Strategic Change. Special edition: Sustainable business models. 2019. 1-10. DOI: 10.1002/jsc.2253
Richardson, N., (2020) Sustainable Marketing Planning. Routledge (Taylor& Francis Group): London
Shaw, A (2020) Netnography and a summative content analysis approach to market research. Journal of Emerging Trends in Marketing and Management. ISSN 2537-5865 (In Press)
Shaw, A (2018) Using the Social Return on Investment Framework to Evaluate Behaviour Changes of Individuals Living With Learning Difficulties. Social Marketing Quarterly, 24 (4). pp. 281-298. ISSN 1524-5004 DOI: https://doi.org/10.1177/1524500418810713
McKechnie, S., Nath, P. and Xun, J. (2018) New insights into emotion valence and loyalty intentions in relational exchanges. Psychology and Marketing, January
Jones, B.T., Peeroo, S. and Samy, M. (2018) Trialogue on Facebook pages of grocery stores: Customer engagement or customer enragement? Journal of Marketing Communications, June
Peeroo, S., Samy, M. and Jones, B.T. (2017) Facebook: a blessing or a curse for grocery stores? International Journal of Retail and Distribution Management, 45 (12) November, pp. 1242-1259
Devins, D. and Jones, B.T. (2016) Strategy for succession in family owned small businesses as a wicked problem to be tamed. Vezetéstudomány / Budapest Management Journal, November
Miguel, C. (2016) Researching intimacy through social media: A cross-platform approach. MedieKultur : Journal of Media and Communication Research, 32 (60) June, pp. 50-69
Golzard, V. and Miguel, C. (2016) Negotiating intimacy through social media: Challenges and opportunities for Muslim women in Iran. Middle East Journal of Culture and Communication, 9 (2) June, pp. 216-233
Miguel, C. (2016) Visual Intimacy on Social Media: From Selfies to the Co-Construction of Intimacies Through Shared Pictures. Social Media + Society, April
Clare, C.J., Wright, G., Paucar Caceres, A. and Sandiford, P. (2016 "Why should I believe this?" Deciphering the qualities of credible online customer reviews. Journal of Marketing Communications February