About Andrew Edwards
Andy Edwards studied Fine Art at the University of Leeds in the early 1980s. He is a practicing graphic designer, artist and academic. Lecturing in Graphic Arts & Design at Leeds Beckitt University, he regards design education and professional practice as symbiotic, each feeding and benefitting the other.
After working in commercial design, Edwards started an independent consultancy in 1989. Based in Leeds, the priority is to provide non-retail sectors with inventive conceptual thinking with effective design. Andy Edwards Design specialise in working with cultural and educational bodies, across most areas of graphics including identity, print, digital, architectural schemes, exhibitions and public spaces.
Edwards has extensive experience of cross-disciplinary partnerships with artists, architects, writers, public bodies and community organisations. His practice attempts to converge the positive disciplines inherent in graphic design with the creative reach of artistic enquiry.
Personal research converges on an interest in vernacular graphics, ephemera, type and nationalism. He is working on ‘Nothing Worth Saving’, a book / exhibition / generative online resource celebrating ignored and quotidian graphic design: a kind of visual and expansive update of Roland Barthe’s ‘Mythologies’ for salt sachets.
Past Projects: AED has produced the identity for Yorkshire Sculpture Park, Yorkshire Dance, Crescent Arts, Irish Arts Foundation, Unlimited Theatre and many other arts organisations. We also work closely with third sector organisations on a range of issues, from drug and alcohol misuse to sexual exploitation (with Genesis/Space2). The integrated wayfinding and design solutions for elderly care provision in Bradford hospitals has now been recognised as good practice nationally, and adopted by other hospital trusts; the scheme has reduced pharmaceutical use and stress as well as positively contributing to patient experience and behaviours.
Journal articles (7)
- Edwards AM; Mann ME; Marfell-Jones MJ; Rankin DM; Noakes TD; Shillington DP (In press) Influence of moderate dehydration on soccer performance: physiological responses to 45 min of outdoor match-play and the immediate subsequent performance of sport-specific and mental concentration tests
- Lander PJ; Butterly RJ; Edwards AM (2009) Self-paced exercise is less physically challenging than enforced constant pace exercise of the same intensity: influence of complex central metabolic control
- Edwards AM; Noakes TD (2009) Dehydration
- Edwards AM; Wells C; Butterly R (2008) Concurrent inspiratory muscle and cardiovascular training differentially improves both perceptions of effort and 5000 m running performance compared with cardiovascular training alone
- Clark NA; Edwards AM; Morton RH; Butterly RJ (2008) Season-to-season variations of physiological fitness within a squad of professional male soccer players
- Edwards AM (2006) Thermoregulatory observations in soccer match play: professional and recreational level applications using an intestinal pill system to measure core temperature
- Edwards AM; Cooke CB (2004) Oxygen uptake kinetics and maximal aerobic power are unaffected by inspiratory muscle training in healthy subjects where time to exhaustion is extended
- Edwards A (2017) No Man's Land
- Edwards A (2017) My Generation: Leeds New Modernistshttp://www.caseyorr.com/
- Edwards A. Andy Edwards Dirty Paintings, 01/09/2017-01/12/2917
- Edwards A. The Artworks 'From a Line to...', 01/01/2017-01/03/2017http://www.theartworks.org.uk/
- Edwards A (2016) Project Office / New Wortley Community Centre
- Edwards A (2015) Partnership Project: Space2, Allerton Church of England Primary School, Leeds Beckett University.
- Edwards A (2012) Elderly Care / Dementiahttp://www.new-vision.co.uk/health/case-studies/bradford-royal-infirmary