Angela Green is a Senior Lecturer in Marketing in Leeds Business School, at Leeds Beckett University. Angela is passionate about teaching and regularly explores new and interesting ways to engage students with digital technologies. She has developed digital escape rooms, used augmented reality and created interactive mobile apps to encourage student participation in learning. Her current research and teaching specialisms focus on digital marketing where she is particularly interested in mobile apps and mobile marketing.
Prior to working in the Business School, Angela worked in the School of Sport where she championed the idea, and then wrote the UK’s first Sport Marketing and Public Relations degree programme. This course has proved to be extremely popular and is well recognised for its excellence and quality both in British Higher Education and Internationally.
Angela is a member of the Academy of Marketing, Chartered Institute of Marketing, Academy of Marketing Science, European Association for Sport Management, and a Senior Fellow of the Higher Education Academy. She has served as the co-chair for the Academy of Marketing, Sport Marketing SIG, and has been a reviewer for the Academy of Marketing and the World Academy of Marketing Sciences annual conferences.
- Digital Media for International Marketing
- Marketing Communications
- Sport Branding
- Strategic Marketing
- Work Based Learning
- Introductory Sport Marketing
Currently, Angela's research interests focus on digital marketing, relationship marketing, branding and sports marketing. She has published and presented widely at both National and International Conferences.
Angela has provided consultancy services to a range of high profile sports organisations and is keen to foster links with organisations that will help provide opportunities for her students to pass on their expertise in this dynamic field. She was responsible for the National Pilot with the Rugby Football League were her students provided marketing support to 18 RFL clubs. Her students have also provided support for a host of organisations including: Leeds Carnegie, Sky Bet, Manchester United, Yorkshire County Cricket Club, The Commonwealth Games in India, and the World Cross Country Championships in Ethiopia.
Angela's International Consultancy has involved work with the British Council, and Assuit and Helwan University in Egypt, where she helped to create an undergraduate degree in Sport Marketing and a centre for CPD in Sport Management. She has also delivered training in marketing and digital marketing on behalf of the Josoor Institute in Qatar. This formed part of a Major Event Management Diploma that was designed to create capacity in marketing for the 2022 Football World Cup.
Green A (2014) The changing digital landscape for sport marketers. In: Sport Marketing Symposium - future challenges, Cairo.
Green A (2014) Opportunities and challenges for sport marketers. In: Sport Marketing Symposium – future challenges, Cairo.
Green A (2012) Asking is the Beginning of Receiving: Can a question creation task lead to enhanced performance on a Strategic Marketing model. In: North American Society for Sport Management.
Green A (2012) High Definition or Standard Definition TV broadcasting – can this impact on levels of sponsorship brand recall?. In: North American Society for Sport Management.
Green A (2011) Online assessment feedback: the benefits and challenges of providing online student feedback. In: SEDA Annual Conference; Using technology to enhance learning, Birmingham.
Green A; Mitchell C (2011) Online multiple choice exams: the benefits and challenges of providing student assessment feedback. In: CRI Seminar, Leeds Metropolitan University.
Green A (2012) Asking the question: can a question creation task lead to enhanced performance on a strategic marketing module?. In: North American Society for Sport Management (NASSM) 27th Annual conference, Seattle, USA.
Green A; Sarkissian N (2012) High Definition or Standard Definition TV broadcasting – can this impact on levels of sponsorship brand recall?. In: North American Society for Sport Management (NASSM) 27th Annual conference, Seattle, USA.
Green A (2011) Redesigning pedagogy: effective, prompt and inexpensive assessment feedback. In: OAR International Conference, Thailand.
Green A; Ash M (2009) Bringing market research to life - engaging undergraduate students. In: The Academy of Marketing International Conference, Leeds, UK.
Green A; Haworth E (2009) Sports sponsorship: measuring the effectiveness of a netball superleague sponsor. In: The Academy of Marketing International Conference, Leeds, UK.
Green A; Richards I; Smith S; Hussain I (2016) Embedding evidence based course design principles in curriculum design in a UK and Egyptian University. Journal of Perspectives in Applied Academic Practice, 4 (2), pp. 46-54.
Green A; Mitchell C (2009) X-stream assessments: utilising new technology to assess sports marketing students. Assessment, Teaching and Learning Journal, 7 pp. 18-21.
Green A; Mitchell C (2009) E-assessment : opportunities and challenges for the sports marketing educator. INTI Journal