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Angela Green
Contact Details
Angela Green

Senior Lecturer

Carnegie School Of Sport

0113 81 23573 A.Green@leedsbeckett.ac.uk

About Angela Green

Angela Green is a Senior Lecturer in Sport Marketing at Leeds Beckett University. It is here that she championed the idea, and wrote the UK’s first Sport Marketing and Public Relations degree programme.

Angela's expertise in sport marketing is vast and includes both industry as well as academic expertise. She worked as marketing and sponsorship manager for Sport and Leisure Management Ltd and was involved in many research and consultancy projects whilst working for the Carnegie National Sport Development Centre prior to taking up her academic role in 1999.

Angela wrote and developed the first undergraduate degree in sport marketing. Being the first course of its kind in British Higher Education it has proved to be extremely popular and is well recognised for its excellence and quality both in British Higher Education and Internationally.

Current Teaching

  • Digital Media for International Marketing
  • Marketing Communications
  • Sport Branding
  • Strategic Marketing
  • Work Based Learning
  • Introductory Sport Marketing

Research Interests

Whilst Angela has undertaken research in a number of areas of sport marketing including, branding, sponsorship and relationship marketing, her most recent area of interest is around the new digital media and marketing. She is currently exploring the role the Apps play in marketing and is keen to research utilising digital analytics.

She is also interested in sport marketing curriculum design and has been working with two Egyptian Universities to advise them on future developments as part of an Olympic Inspirations project.

Angela has published and presented widely at both National and International Conferences.

Selected Publications

Journal articles (3)

  • Green A; Richards I; Smith S; Hussain I (2016), Embedding evidence based course design principles in curriculum design in a UK and Egyptian University. Journal of Perspectives in Applied Academic Practice, vol. 4 (2), p. 46-54.
    https://doi.org/10.14297/jpaap.v4i2.201
    View Repository Record
  • Green A; Mitchell C (2009), E-assessment : opportunities and challenges for the sports marketing educator. INTI Journal
  • Green A; Mitchell C (2009), X-stream assessments: utilising new technology to assess sports marketing students. Assessment, Teaching and Learning Journal, vol. 7
    View Repository Record

Conference contributions (6)

  • Green A (2014) The changing digital landscape for sport marketers Cairo . : .
  • Green A (2014) Opportunities and challenges for sport marketers Cairo . : .
  • Green A (2012) High Definition or Standard Definition TV broadcasting - can this impact on levels of sponsorship brand recall? . USA: .
    View Repository Record
  • Green A (2012) Asking is the Beginning of Receiving: Can a question creation task lead to enhanced performance on a Strategic Marketing model . USA: .
    View Repository Record
  • Green A; Mitchell C (2011) Online multiple choice exams: the benefits and challenges of providing student assessment feedback Leeds Metropolitan University . : .
  • Green A (2011) Online assessment feedback: the benefits and challenges of providing online student feedback Birmingham . : .

Conference proceedings (peer reviewed) (5)

  • Green A; Sarkissian N (2012) High Definition or Standard Definition TV broadcasting - can this impact on levels of sponsorship brand recall?. In: North American Society for Sport Management (NASSM) 27th Annual conference Seattle, USA . : , pp. .
  • Green A (2012) Asking the question: can a question creation task lead to enhanced performance on a strategic marketing module?. In: North American Society for Sport Management (NASSM) 27th Annual conference Seattle, USA . : , pp. .
  • Green A (2011) Redesigning pedagogy: effective, prompt and inexpensive assessment feedback. In: OAR International Conference Thailand . : , pp. .
  • Green A; Ash M (2009) Bringing market research to life - engaging undergraduate students. In: The Academy of Marketing International Conference Leeds, UK . : , pp. .
  • Green A; Haworth E (2009) Sports sponsorship: measuring the effectiveness of a netball superleague sponsor. In: The Academy of Marketing International Conference Leeds, UK . : , pp. .
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