Dr Alexandra Kenyon
About Dr Alexandra Kenyon
Dr Alexandra J Kenyon: Alexandra is a Reader in Hospitality Management and a Researcher leading on projects for the University's enterprise strategy focussing on Corporate Social Responsibility for events and hospitality, together with development projects in marketing emotions and interactive packaging.
Dr Kenyon is currently working with the BII and Balance North East Alcohol Office on two projects associated with responsible alcohol retailing.
Alexandra was an FP7 European Commission Expert Evaluator and was also a panel reviewer for the Journal of Advertising Research, and has knowledge and experience of empirical research and evaluation of matter congruent with alcohol use by young people and associated social marketing campaigns.
Recent publications in this area include co-authored books entitled Ethics in the Alcohol Industry published by Palgrave and European Edition of Hoffman and Bateson's Services Marketing text, published by Cengage.
Alexandra is also responsible for strengthening our University's academic reputation and financial success through the promotion, development and delivery of national and international research programmes, and the provision of undergraduate, postgraduate and doctoral modular teaching with professional and vocational values.
Through Alexandra’s research and enterprise activities she has national and international reputation in the field of corporate social responsibilities by working in collaboration with renowned organisations such as Meeting Professionals International (Dallas, US), Welcome to Yorkshire, Leeds City Council and National Pubwatch (UK). These organisations funded research projects which enabled the generation of new, cross-cultural and commercially appropriate methodologies with key stakeholders; in addition to providing strategy driven outputs. Findings have been dissemination through White Papers, Business Strategy Reports, Key Note Speaker Presentations at Conferences and Educational Work Packages. Recently Alexandra completed a research project funded by GGV Casino for Leeds City Council investigating the Prevalence of Gambling in Leeds. The research findings have been pivotal is policy change of Leeds support workers.
Further, Alexandra has engaged in an ERASMUS funded project, COBERN (Consumer Behaviour Erasmus Network) with 30 European Universities to investigate ‘Alcoholic and Non-Alcoholic Consumption Patterns across Europe’ using new methodologies such as picture-based questioning. Further collaborative projects; with the COBEREN team, through the European Commission Horizan 2020 are being sought.
Closer to home, Alexandra was the Keynote Speaker at National Pubwatch’s 10th Conference (2013) where her research findings of Social Responsible Night-time Economies reassured police, licencing authorities and licenced retail outlets; amongst others that the Scheme is beneficial economically and socially in addition to moving forward the scheme strategically. In addition Alexandra is exploring a Q Sensor which measures heart rate, adrenalin and temperature which has been tested with young people at music festivals extending methodological knowledge regarding emotions and memory recall.
Alexandra is on the Editorial Board for the Journal of Advertising Research