Dr Cristina Miguel, Senior Lecturer

Dr Cristina Miguel

Senior Lecturer

Dr Cristina Miguel is a Senior Lecturer in Digital Communication at Leeds Business School. She is the Principal Investigator of the COLECO Erasmus+ project and an Expert evaluator for the COST Association - European Cooperation in Science and Technology.

Cristina received her PhD in Media & Communications from the University of Leeds, UK. She also holds a masters in Interactive Digital Communication from the University of Vic, Spain, and an honours degree in Advertising and PR from the University of the Basque Country, Spain. Prior to joining academia, Cristina worked in the internet industry in different companies (Autoscout24, Idealista.com, and the online Yellow Pages). After more than five years working in the internet industry in Barcelona, she conducted a MSc in Interactive Digital Communication at the University of Vic (2010). In 2012 she moved to the UK to conduct her PhD in Communications at the University of Leeds. Her PhD focused on intimacy in the age of social media. At the University of Leeds, she worked as teaching assistant (2012-2014). She also collaborated on a project exploring social media monitoring and the social media industries sponsored by HEIF V funding.

She is the Principal Investigator of the Erasmus+ project COLECO, which examines different aspects of the collaborative/sharing economy, with a special focus on peer-to-peer accommodation. She is also an expert evaluator of proposals for the COST Open Call, funded by the EU. She is currently a management committee member for the UK in the COST Action "From Sharing to Caring: Examining Socio-Technical Aspects of the Collaborative Economy". Also, Cristina is a Management Committee substitute for the UK for the COST Action “Network on Privacy-Aware Audio- and Video-Based Applications for Active and Assisted Living”, where she is collaborating in the working group WG1. Social responsibility: Ethical, legal, social, data protection and privacy issues.


Current Teaching

  • BA Digital Marketing (H6)
  • MA Social Media Marketing & Management (H7)
  • MA Dissertation Supervision (H7)

Research Interests

Cristina is a multidisciplinary Internet researcher. In 2013 she started to work as a Part-Time Lecturer at Leeds Beckett University, and she became a Senior Lecturer in 2016. She achieved the Higher Education Academy Fellowship in 2017. Her research interests include Digital Culture (network intimacy, online communities, and online privacy), and Digital Economy (sharing economy, the political economy of social media, and influencer marketing). Cristina often publishes her research in academic journals such as The International Journal of Hospitality Management, Convergence: The International Journal of Research into New Media Technologies, Social Media + Society. She is also the author of the book Personal Relationships and Intimacy in the Age of Social Media and of several book chapters.

Dr Cristina Miguel, Senior Lecturer

Ask Me About

  1. Social Media
  2. Culture

Selected Outputs

  • Miguel C (2018) Personal Relationships and Intimacy in the Age of Social Media. Palgrave Pivot.

  • Miguel C (2017) Beyond engineered intimacy: Navigating social media platforms to manage intimate relationships. In: Mediated intimacies. Connectivities, relationalities and proximities.. London: Routledge,

  • Gómez-Cruz E; Miguel C (2014) I’m doing this right now and it’s for you: The role of images in sexual ambient intimacy. In: Berry M; Schleser M ed. Mobile Media Making in an Age of Smartphone. Palgrave Macmillan, pp. 139-147.

  • Miguel C; Perez-Vega R (2019) A comparative analysis of Airbnb in London and Barcelona: The ethnographic research process and its discontents. In: Travlou P; Colfi L eds. Ethnographies of Collaborative Economies Conference, 25 October 2019, Edinburgh.


  • Miguel C (2013) The Transformation of Intimacy and Privacy through Social Networking Sites. In: 1st SSI (Society for Socio-Informatics) International Workshop for Young Researchers: Adoption of Social Networking, 16 September 2012, Gunma, Japan.

  • Miguel C; Medina P (2011) The Transformation of identity and privacy through Online Social Networks (The CouchSurfing case). 23 May 2011 - 25 May 2011.