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Dr Cristina Miguel


Dr Cristina Miguel
Contact Details
Dr Cristina Miguel

Senior Lecturer

Leeds Business School

0113 81 25766 C.Miguel@leedsbeckett.ac.uk

About Dr Cristina Miguel

Dr Cristina Miguel is a Senior Lecturer in Digital Communication at Leeds Beckett University.

Cristina holds a BA in Advertising and Public Relations by the University of the Basque Country (2002). After more than five years working in the Internet industry in Barcelona, she conducted a MS in Interactive Digital Communication at the University of Vic (2010). In 2012 she moved to the UK to conduct her PhD in Communications at the University of Leeds. Her PhD focused on intimacy in the age of social media. In 2013 she started to work as a Part-Time Lecturer at Leeds Beckett University, where she is currently a Senior Lecturer. Dr Miguel became a Higher Education Academy Fellow in 2017.

At the University of Leeds she worked as teaching assistant (2012-2014). She also collaborated on a project exploring social media monitoring and the social media industries sponsored by HEIF V funding. In 2013 she started to work as a Part-Time Lecturer at Leeds Beckett University, where she is currently a Senior Lecturer. Dr Miguel became a Higher Education Academy Fellow in 2017.

Dr Miguel has recently published a book titled "Personal relationships and intimacy in the age of social media". In addition, she has published book chapters and articles in several journals including Convergence: The International Journal of Research into New Media Technologies, MedieKultur and Social Media + Society. Dr Cristina Miguel often presents her work at international conferences, such as the International Communication Association Annual Conference, International workshop on the Sharing Economy, ECREA, MeCCSA or the World Social Science Forum. She has also been invited to speak as a keynote at conferences such as the 'Dating through the Screen' conference in Lisbon.

Current Teaching

  • BA Digital Marketing (H6)
  • MA Social Media Marketing & Management (H7)
  • BA Marketing Communications (H5)
  • MA Dissertation Supervision (H7)

Accepting PhD students on the following topics:

  • Influencer Marketing
  • Online Dating
  • Online Privacy
  • Sharing Economy
  • Social media and personal relationships

Research Interests

Dr Miguel has conducted research about social media data mining and personal relationships through social media.

Currently, she is involved in four research projects:

  • "Examining the ethics of the sharing economy: A multi-level perspective on Airbnb in London and Barcelona" (research leader).
  • "On public opinion: The perceived impact of short term rentals in Europe".
  • "Food influencers on Instagram" (research leader).
  • "Privacy issues that arise from the use of AI to analyse customer data".

Selected Publications

Journal articles (4)

Chapters (1)

  • Gómez-Cruz E; Miguel C (2014) I'm doing this right now and it's for you: The role of images in sexual ambient intimacy. In: Gómez-Cruz E; Miguel C Mobile Media Making in an Age of Smartphone. : Palgrave Macmillan, pp. 139-147.
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