Dr Cristina Miguel

About Dr Cristina Miguel

Dr Cristina Miguel is a Senior Lecturer in Digital Communication at Leeds Business School. She is the Principal Investigator of the COLECO Erasmus+ project and an Expert evaluator for the COST Association - European Cooperation in Science and Technology.

Cristina received her PhD in Media & Communications from the University of Leeds, UK. She also holds a masters in Interactive Digital Communication from the University of Vic, Spain, and an honours degree in Advertising and PR from the University of the Basque Country, Spain. Prior to joining academia, Cristina worked in the internet industry in different companies (Autoscout24, Idealista.com, and the online Yellow Pages). After more than five years working in the internet industry in Barcelona, she conducted a MSc in Interactive Digital Communication at the University of Vic (2010). In 2012 she moved to the UK to conduct her PhD in Communications at the University of Leeds. Her PhD focused on intimacy in the age of social media. At the University of Leeds, she worked as teaching assistant (2012-2014). She also collaborated on a project exploring social media monitoring and the social media industries sponsored by HEIF V funding.

She is the Principal Investigator of the Erasmus+ project COLECO, which examines different aspects of the collaborative/sharing economy, with a special focus on peer-to-peer accommodation. She is also an expert evaluator of proposals for the COST Open Call, funded by the EU. She is currently a management committee member for the UK in the COST Action "From Sharing to Caring: Examining Socio-Technical Aspects of the Collaborative Economy". Also, Cristina is a Management Committee substitute for the UK for the COST Action “Network on Privacy-Aware Audio- and Video-Based Applications for Active and Assisted Living”, where she is collaborating in the working group WG1. Social responsibility: Ethical, legal, social, data protection and privacy issues.

Current Teaching

• BA Digital Marketing (H6)
• MA Social Media Marketing & Management (H7)
• MA Dissertation Supervision (H7)

Research Interests