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Dr James Musgrave

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James has extensive experience in education and training across a number of sectors such as Events, Hospitality, International Manufacturing and Local Council. His areas of interest are in Corporate Social Responsibility, Change Behaviour, Strategy and Consumer Insights. James has provided training and education across the world including USA, China and India and continues to be invited to talk on areas related to Sustainable Events Management.

Current Teaching

  • Strategy, Sustainable Management and Change Behaviour.

Research Interests

James enjoys applied research across Hospitality and Events. He has a strong background in Sustainable Management. Presently, and is looking at how sustainable management practices in the meetings sector can assist in achieving UN Sustainable Development Goals. In addition, James is working with colleagues across a number of Universities to establish the parameters of social responsibility from Meeting Planners perspectives. More broadly his interests are in change behaviour in a variety of contexts – namely consumer consumption, travel and group behaviour. These research areas always bring him back eventually to Sustainable Management. James is an advocate of research informed teaching. He lets his students pick apart his current research findings and apply the findings to their own context. Immediately his research has impact and his students gain unique and up to date insights.