Dr Martina Topic, Reader

Dr Martina Topic

Reader

Dr Martina Topić is a behavioural sociologist and communications scholar studying wicked problems of social inequity historically and at present, she is a Reader at Leeds Business School.

Martina holds PhD in Sociology (historical sociology, University of Zagreb, 2013), PhD in Marketing, Public Relations and Communications (media & CSR, Leeds Beckett University, 2019), PG Diploma in Global Journalism (City University of London, 2007), BSc in Journalism (University of Zagreb, 2003) and BSc in Political Science (University of Zagreb, 2003). In her first PhD, Martina studied the nation formation in 19th century Dalmatia using the method of historical sociology and thus analysing the role and behaviour of the 19th-century press and political activists in forming the Croatian national identity in Dalmatia. In her second PhD, she studied the British press’ writing on CSR and the supermarket industry in the UK with a particular focus on the behaviour of journalists in sourcing stories and the agenda-setting effects of the British press.

Martina's research agenda explored issues such as the position of women in communications industries (advertising, PR, journalism) focusing particularly on women’s behavioural and communication styles and career progression. In that, she conceptualised the concept of ‘blokishness’ and argued that only women who embrace, what is culturally known, as masculine communication and behavioural styles go ahead in their careers as they become ‘one of the boys’. Equally, in her work on corporate social responsibility, she explored how the press writes on this issue linking this to the behaviour of journalists, particularly in reference to sourcing stories and how journalists write about environmental issues and economic growth, arguing that the two do not go together and that CSR is a smokescreen for capitalism with advocates for CSR being ‘CSR cheerleaders’ who perpetuate environmental destruction and exploitation of natural resources. She has also explored the issue of social class as a wicked problem that continually causes inequality and the lack of opportunities and has consistently argued that equal societies are better for everyone, but one will not be achieved in the UK unless we empower the working classes.

Martina also worked as a journalist in print media in Croatia, Slovenia and Italy, as well as an entrepreneur where she has founded several companies in the past 10 years. Martina also worked at the University of Zagreb (Faculty of Political Science) as a research assistant (2007-2013). At Leeds Beckett University, she was first appointed as a graduate teaching assistant (2014-2016), then Lecturer in Public Relations (2016-2017), then Senior Lecturer in Public Relations (2017-2021) and since September 2021, she works as a Reader in Leeds Business School.

Martina has worked as a researcher on many research projects, including UNESCO Media Development Indicators (2008-2009), FP7 Identities and Modernities in Europe (2009-2012), Public Service Employment (2017-2017), yellow sticker shopping project (2017-2018), sustainability and consumer views (2018-2019) and COMPETE IN project (2017-2020). She was project lead for the British Academy funded project on Women in UK's Advertising Industry, HEFCE funded project on Women in British Journalism, HEFCE funded projects on Women in PR and research-based teaching and student satisfaction.

Martina also successfully led the EUPRERA project on Women in Public Relations (2018-2021), and currently, she leads the EUPRERA research network on Women in Public Relations. She is also a research lead for the #WECAN project (Women Empowered through Coaching and Networking), funded by the European Social Fund and the Department of Work and Pensions.

Since 2016, Martina has served as the Local Research Ethics Coordinator. Martina also holds the Fellowship of the Higher Education Academy and she is an external examiner at Wolverhampton University, Manchester Metropolitan University and Arts University of London. Previously she was also an external examiner at Bournemouth University (2017-2021).

Martina is a member of the editorial board of several academic journals including Sociology (British Sociological Association) and The Qualitative Report (Nova Southeastern University). She is an editor of the section ‘Culture, Media and Film’ of Cogent Arts and Humanities Open Access journal (Taylor and Francis), editor-in-chief of Corporate Communication: An International Journal (Emerald), editor-in-chief of Northern Lights: Film and Media Studies Yearbook (Intellect) and editor-in-chief of the book series 'Women, Economics and the Labour Relations' (Emerald). She is a member of the British Sociological Association,  EUPRERA, British Academy of Management and the Conference of Socialist Economists.

Current Teaching

UNDERGRADUATE PROGRAMMES

  • Fashion Communications (module leader)
  • Media Futures: Evolution of Media (module leader)

RESEARCH TRAINING PROGRAMME (PhD)

  • One-to-one interviewing
  • Analysing Texts and Interview Data: Thematic and Discourse Analysis

DOCTORAL SUPERVISIONS

PhD COMPLETIONS

Director of Studies

  • 2020 - Chao-Kai Mao – “Investigation of the Relationship between Internationalization, Firm-Specific Assets and Financial Performance: An Empirical Study of Listed and OTC Firms in Taiwan” (Position after the PhD: Taiwan Land Development Co., Ltd, the largest retail company in Taiwan)
  • 2020 - Mike Caramraz Halkhore – “The Clinical Lived Experiences of first-year Newly Registered Nurses: A Phenomenological Study in Mauritius” (Position after the PhD: Programme Leader at Polytechnic Mauritius)

Supervisor

  • 2022 - Martin Čadek – “A national, collaborative analysis of the NCMP process with parents, carers, and other stakeholders”

International Doctoral Supervision

  • 2020 - Mirela Polić, PhD candidate at the University of Zagreb, Croatia – mentor of ERASMUS+ research practice stay (January – April 2020)

PhD SUPERVISIONS (ONGOING)

Director of Studies 

  • Pooja Sooni – Women Entrepreneurs in India and the UK (working title) (2022-)
  • Teela Clayton – “Communication Management of AIDS and COVID-19 Outbreaks: A Stakeholder Analysis of Early Public Relations and Media Reporting, and the Impact on BAME Communities” (2021-)
  • Gabrielle Round – “Internal and External Mentoring and the Impact on Women’s Career Progression and Empowerment” (#WECAN PhD student, funded by the School) (2021-)
  • Laura Garry – “Women in the Finance Sector in the UK” (2020-)
  • Koralagamage Clement Saman Milroy Appuhamy – “The Media Corporate Social Responsibility: Public and Independent Media in the UK” (2018-)

Supervisor

  • Rameesha Naveed – “Exploring the critical success factors impacting the wellbeing of key workers and how they have managed their work-life balance” (2021-)
  • Chris Carbery – “The Search for Value? Competing conceptualisations in the contemporary economics curriculum” (2020-)

Research Interests

Martina's main research interest is behaviour (sociological approach) and historical sociology. She particularly focuses on the role of media and communication in behaviour generally, and a particular interest of hers has always been the behaviour of journalists and media.

Martina’s current research looks at the campaigning efforts of the UK Government and how Government campaigning affects the behaviour of the public. Current research in this area includes studying colours in the vaccine campaign for COVID-19 and historical behavioural campaigns of the UK Government targeted at changing social behaviour during flu and cold seasons.

She is also looking at the behavioural and communication styles of eco-activists to explore issues such as how could sustainable living be increased by changing the behaviour of a largely individualistic country such as the UK, as well as the behaviour of radical environmental activists.

Dr Martina Topic, Reader

Ask Me About

  1. Communications
  2. Journalism
  3. Public Relations
  4. Sociology

Selected Outputs

  • Topic M (2023) Introduction: An Ecofeminist Perspective on Women and the Media in Capitalism and Socialism. In: Topic M ed. Women and the Media in Capitalism and Socialism: An Ecofeminist Inquiry. London: Intellect,

    View Repository Record

  • Topic M (2022) Gender in Strategic Communication: Feminization, Stereotypes and a Search towards Excellence. In: Falkheimer J; Heide M ed. Research Handbook of Strategic Communication. Edward Edgar,

  • Topic M (2022) Introduction: Is it a One Big Habitus?. In: Topic M ed. Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations. London: Routledge,

    View Repository Record

  • Topic M (2022) “… I have found with women I have had some really good female bosses, but a lot of them can get quite bitchy…” Leadership Styles, Socialisation and Blokishness in Public Relations Industry in England. In: Women and Leadership in Public Relations: An International Perspective. London: Routledge,

  • Topic M; Lodorfos G (2021) Introduction. In: Topic M; Lodorfos G ed. The Sustainability Debate: Policies, Gender and the Media. Bingley: Emerald, pp. 10-27.

  • Topić M; Lodorfos G (2021) Introduction. In: The Sustainability Debate. Emerald Publishing Limited, pp. 1-12.

  • Topic M; Tench R (2020) Women in Public Relations: A Thematic Analysis of ECM Data (2009-2019). In: Theofilou A ed. Women in PR History. Routledge,

    View Repository Record

  • Topic M (2020) Ekofeministička analiza vrijednosti i filozofija globalnih eko-selâ: Jesu li žene sklonije kolektivizmu i anti-hijerarhiji nego muškaraci? (An Ecofeminist Analysis of Values and Philosophies of Global Eco-villages: Are Women More Inclined towards Collectivism and anti-hierarchy than men?). In: Marjanic S; Djurdjevic G ed. Ekofeminizam: Između ženskih i zelenih studija. Zagreb: Durieux, pp. 101-119.

  • Topic M; Polic M (2020) Fashion public relations. In: Tench R; Waddington S ed. Exploring public relations.

    View Repository Record

  • Topic M (2020) Public relations theories: Communication, Relationships and Persuasion. In: Tench R; Waddington S ed. Exploring Public Relations. Longman: Pearson,

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  • Tench R; Topic M (2018) Strategic Competencies. In: Heath RL; Johansen W ed. Encyclopedia of Strategic Communication, 3 Volume Set. Wiley-Blackwell,

  • Topic M (2017) Public Relations Theories. In: Tench R; Yeomans L ed. Exploring Public Relations, 4th edition. Longman: Pearson,

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  • Tench R; Topić M (2017) Evaluating CSR, Sustainability and Sourcing within the UK Supermarket Industry: The Case of Waitrose/John Lewis Partnership. In: Eweje G; Bathurst R ed. CSR, Sustainability and Leadership. London: Routledge,

    View Repository Record

  • Topic M (2015) Holocaust Denial in the Croatian Catholic Church. In: Topic M; Radeljic B ed. Religion in the Post-Yugoslav Context. New York: Lexington Books,

  • Topic M; Sremac S; Popov Momcilovic Z; Jovanovic M (2015) For the Sake of the Nations: Media, Homosexuality and Religio- Sexual Nationalisms in the Post-Yugoslav Space. In: Sremac S; Gazenvoort RR ed. Religious and Sexual Nationalisms in Central and Eastern Europe: Gods, Gays and Governments. Leiden: Brill,

  • Topic M; Sremac S (2014) Concluding Remarks: Are Contested Identities in the Public Sphere Sacred of Secular?. In: Topic M; Sremac S ed. Europe as a Multiple Modernity: Multiplicity of Religious Identities and Belonging.. Newcastle Upon Tyne: Cambridge Scholars Publishing,

  • Topic M; Sremac S (2014) Introduction: Europe as a Multiple Modernity. In: Topic M; Sremac S ed. Europe as a Multiple Modernity: Multiplicity of Religious Identities and Belonging.. Newcastle Upon Tyne: Cambridge Scholars Publishing,

  • Topic M (2014) A European Intifada? On the New form of an Old European Anti-Semitism in the New Millennium. In: Topic M; Sremac S ed. Europe as a Multiple Modernity: Multiplicity of Religious Identities and Belonging.. Newcastle Upon Tyne: Cambridge Scholars Publishing,

  • Topic M (2014) Taste, Kitsch and the Geek rock: A Multiple Modernities view. In: Guitars and Geeks: An Exploration of the Music and Culture of Geek Rock. Scarecrow Press, Rowman and Littlefield,

  • Topic M (2014) From Haskalah toward Re-Interpretation of Tradition: A Crisis in American Reform Judaism in the 21st Century. In: Ganiel G; Winkel H; Monnot C ed. Religion in Times of Crisis. Amsterdam: Brill,

  • Topic M (2013) European Identity and the Far Right in Central Europe: A New Emerging Concept or a New European ‘Other’?. In: Radeljic B ed. Debating European Identity: Bright Ideas, Dim Prospects.. Oxford: Peter Lang,

  • Topic M (2012) Culture and Identity as Tools for Forging Europeanization. In: Topic M; Rodin S ed. Cultural Diplomacy and Cultural Imperialism: European perspective(s).. Frankfurt: Peter Lang,

  • Topic M; Sciortino C (2012) Cultural Diplomacy and Cultural Imperialism: A Framework for the Analysis. In: Topic M; Rodin S ed. Cultural Diplomacy and Cultural Imperialism: European perspective(s). Frankfurt: Peter Lang,

  • Topic M (2012) Deconstruction of the Religious Narrative: Antemurale Christianitatis and the Construction of Difference. In: Knezevic N; Sremac S ed. Demitologizacija religijskih narativa na Balkanu:Uloga Religija u (post) konfliktnom društvu i pomirenju. Novi Sad: Center for Research of Religion, Politics and Society,

  • Topic M (2011) Nation Formation and Europeanization as a Conflict of Tradition and Modernization: Croatia’s Case Revisited. In: Ichijo A ed. Europe, Nations and Modernity. Basingstoke: Palgrave Macmillan,

  • Topic M (2010) Europeanization vs. Balkanization: Modernization and Identity Fragmentation in Croatia. In: Bozic M; Golubovic S ed. Balkan u procesu Evrointegracije: Unutarregionalni odnosi.. Nis: Faculty of Humanities and Social Sciences,

  • Topic M; Tench R (2022) BEHAVIOURAL CHANGE CAMPAIGNS IN EARLY 20TH CENTURY BRITAIN: THE ROLE OF CLASS AND COLOURS IN COUGHS AND SNEEZES CAMPAIGNS (1931-1960). In: BSA Medical Sociology Conference, 14 September 2022 - 16 September 2022, Lancaster.

  • Topic M; Kostopoulos I (2022) The Environmental Cost of Vanity: An Ecofeminist Inquiry into Purchase Behaviour on Mirrors, Environmental Attitudes and Values of British Consumers. In: Mirrors: an Interdisciplinary Approach #3, The International Virtual Mirror Studies Conference, 29 August 2022 - 31 August 2022, Beijing (online).

  • Topic M (2022) Constructing a relationship between public relations and journalism through historical press writing: An analysis of Edward L. Bernays in the New York Times (1910-1999). In: International History of Public Relations Conference, 6 July 2022 - 7 July 2022, Bournemouth.

  • Topic M; Tench R (2022) Behavioural change campaigns in early 20th century Britain: The role of class and colours in coughs and sneezes campaigns (1931-1960). In: International History of Public Relations Conference, 6 July 2022 - 7 July 2022, Bournemouth.

  • Topic M; Carbery C; Arrigoni A; Clayton T; Kyriakidou N; Gatewood C; Shafique S; Halliday S (2022) Women and Networking: A Systematic Literature Review (1985-2021). In: Building Equality and Justice Now, British Sociological Association, 20 April 2022 - 23 April 2022, Online.

    View Repository Record

  • Topic M; Trem K; Glaister C; Halliday S; Ogbemudia J; Carbery C (2022) Networking in a Neoliberal Academia: An Experience from a Book Club at a Northern University in England. In: Building Equality and Justice Now, an annual Conference of the British Sociological Association, 20 April 2022 - 23 April 2022, online.

  • Topic M; Milos B; Geiger Zeman M; Zeman Z (2021) Dangerous, Isolated, Vulnerable: Media Representation of the COVID-19 Discourses on Body in Croatian Online Media. 21 September 2021 - 24 September 2021.

  • Topic M; Geiger Zeman M; Zeman Z (2021) Between Truth and Fake: Post-truth Phenomenon and Online discussions about Covid 19 at Web Portals 24 Sata and Index.hr. In: Philosophical Thought in the Time of Fake News, Hate Speech, Infodemics, Manipulation and the Lack of Freedom of the Media, 21 September 2021 - 24 September 2021, Losinj, Croatia.

  • Topic M; Geiger Zeman M; Zeman Z (2021) Challenges of ”a new hybrid ecosystem”: celebrities, fake news and Covid-19. In: Philosophical Thought in the Time of Fake News, Hate Speech, Infodemics, Manipulation and the Lack of Freedom of the Media, 21 September 2021 - 24 September 2021, Losinj, Croatia.

  • Topic M; Geiger Zeman M; Zeman Z (2021) Creative Industries and Health Challenges: How to Creatively Communicate Prevention Measures in a Pandemic Context?. In: Creative Future Insights, 13 September 2021 - 14 September 2021, Zagreb, Croatia.

  • Topic M; Geiger Zeman M; Zeman Z (2021) The face Mask as a Cultural Object and Creative Product: Multiple Meanings of Lockdown Creativity and Pandemic Chic. In: Creative Future Insights, 13 September 2021 - 14 September 2021, Zagreb, Croatia.

  • Topic M (2021) “It was extremely demanding and stressful, absolutely exhausted me to the point I’d cry” – Young Women and the Career in Fashion Public Relations. In: Work and Employment Society Conference, British Sociological Association, 25 August 2021 - 27 August 2021, London, UK.

  • Topic M (2021) 'It's something that you should go to HR about': The Role of Social Interactions and Banter on Career Progression for Women in Public Relations, Advertising and Journalism. In: Work and Employment Society Conference, British Sociological Association, 25 August 2021 - 27 August 2021, London, UK.

  • Topic M (2021) Office Culture and the Communications Industry in England: The Role of Social Interactions and Banter on Career Progression for Women in Public Relations, Advertising and Journalism. In: BledCom: Public Relations and Public Risk and Crisis Communication, 2 July 2021 - 3 July 2021, Bled, Slovenia.

  • Topic M (2021) Blokishness, Socialisation, Masculine Habitus and the Communication Industry in England: Insights from Advertising, Journalism and Public Relations. In: Remaking the Future, annual conference of the British Sociological Association, 12 April 2021 - 15 April 2021.

  • Topic M (2021) The environmental cost of vanity? Mirrors, beauty industry and the impact of patriarchy on the environment. In: Mirrors: an Interdisciplinary Approach #2: The International Virtual Mirror Studies Conference (IVMSC), 4 March 2021 - 5 March 2021.

  • Topic M (2020) Are Advertising Offices Still Places for Blokes? An Inquiry into Lived Experiences of Women Working in the UK’s advertising Industry. In: ECREA interim conference on Strategic Communication, 21 January 2020, London.

  • Topic M (2020) What Responsibility? An Ecofeminist Criticism of the CSR Concept. In: The 6th International Conference on Women's Studies, 18 January 2020, Leeds.

    https://www.socialsciencesandhumanities.com/women-conference/

  • Topic M; Mitchell B (2019) Generational Research: Mapping Generations A to Z. In: The Retail Institute Annual Briefing, 26 September 2019, Leeds.

  • Topic M (2019) Public Relations and Women Equality: From Bernays’ Torches of Freedom to NIKE’s Gender-bound Communities. In: 10th International History of Public Relations Conference, 26 June 2019 - 28 June 2019, Bournemouth.

  • Topic M (2019) Public Relations Technique of Lady Nancy Astor (1921-1935). In: Third International Conference on Gender Studies, 27 January 2019, Leeds.

  • Topic M (2019) Public Relations Technique of Lady Nancy Astor (1921-1935). In: Fifth International Conference on Women's Studies, 26 January 2019, Leeds.

  • Topic M; Diers Lawson A; Kelsey S (2019) Ecofeminism, Women, and the Squander Cycle in Food Waste in the United Kingdom: Evaluating the Influence of Values and Gender in Food Shopping. In: 5th International Conference on Women's Studies, 26 January 2019, Leeds.

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  • Topic M (2018) What Do Women Want? Perceptions on Women’s Rights and Feminism. In: 2nd International Conference on Gender Studies, 21 January 2018, Leeds.

  • Topic M (2018) Reporting on Sugar in the British Press (2010-2015): Who sets agenda?. In: 4th International Conference on Women’s Studies, 20 January 2018, Leeds.

  • Topic M (2018) What Do Women Want? Perceptions on Women’s Rights and Feminism. In: 4th International Conference on Women’s Studies, 20 January 2018, Leeds.

  • Topic M (2018) Public relations technique of Lady Nancy Astor, MP (1921-1935). In: 9th International History of Public Relations Conference, 10 January 2018 - 11 January 2018, Bournemouth.

  • Topic M; Tench R (2016) How Far Have We Got? A Longitudinal Analysis of Views of Public Relations Practitioners on the Position of Women in the PR Industry. In: IHPRC 2016, 6 July 2016 - 7 July 2016, Bournemouth, England, United Kingdom.

    View Repository Record

  • Topic M; Geiger Zeman M; Zeman Z (2022) Multiple meanings of the face mask: Masking as the new social practice in the context of lockdown creativity and pandemic chic. In: Creative Future Insights 2021, 13 September 2021 - 14 September 2021, Zagreb.

    View Repository Record

  • Topic M; Carbery C; Arrigoni A; Kyriakidou N; Gatewood C; Shafique S; Halliday S (In press) Networking as an Organisational and Structural Barrier for Women: A Systematic Literature Review (1985-2021).

  • Topic M; Bruegmann C (In press) ‘I wouldn’t worry about it, you’ve still got a great pair of legs’ – Masculine Habitus, Blokishness and the Office Culture in UK Newsrooms.

  • Topic M; Konstantopoulou A; Clayton T; Leung M; Heron E; Vollum-Dix K; Carbery C; Ogbemudia J; Reynolds M; Mahtab T (In press) Barriers for Women in SMEs Cutting Across Borders: A Systematic Literature Review on the Position of Women in SMEs (2000-2021).

  • Topic M (In press) ‘You really struggle not to come across as bitchy if you are trying to be authoritative’ – Blokishness, Cultural Masculinities and the Catch 22 for Women in Public Relations in England.

  • Topic M (In press) “I’m not a typical woman. I don’t think I’m a role model” - An Inquiry into Leadership Styles of Women in the Advertising Industry in England. Journal of Communication Management

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  • Topic M (2023) Editorial 28.1: Are We Truly Listening?. Corporate Communications: an international journal, 28 (1), pp. 1-5.

    https://doi.org/10.1108/CCIJ-01-2023-171

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  • Topic M; Geiger Zeman M; Holy M (2022) Marketing communication of prevention measures during the pandemic in Croatia. Suvremene Teme: Contemporary Issues, 13 (1), pp. 57-73.

    https://doi.org/10.46917/st.13.1.3

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  • Topic M; Geiger Zeman M; Zeman Z; Holy M (2022) Far-Right Activism on Croatian Mainstream News Portals: Contributing to (and Changing) the Public Debate on the Covid-19 Pandemic. Facta Universitatis, Series: Philosophy, Sociology, Psychology and History, 21 (3), pp. 113-134.

    https://doi.org/10.22190/FUPSPH2203113Т

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  • Topic M; Diers-Lawson A; Goodman C (2022) Middle-Class ‘Chavs’ from Working-Class Areas? Socialisation, Habitus and Perspectives of Research and Higher Education among Public Relations and Journalism Students in England. Journal of Communication Pedagogy, 6 pp. 65-82.

    https://doi.org/10.31446/JCP.2022.1.08

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  • Topic M (2022) Editorial: Toward an EDI Agenda in Corporate Communications. Corporate Communications: an international journal, 27 (4), pp. 617-622.

    https://doi.org/10.1108/CCIJ-10-2022-170

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  • Topic M (2022) Editorial: Post-feminism in Contemporary Television. Northern Lights: film and media studies yearbook, 20 pp. 3-9.

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  • Zeman Z; Geiger Zeman M; Topic M (2022) Challenges of ”a new hybrid ecosystem”: celebrities, fake news and Covid-19. In Media Res, 11 (20), pp. 3243-3267.

    https://doi.org/10.46640/imr.11.20.1

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  • Topic M (2021) Introduction to Special Issue: Women and Leadership in Public Relations. Journal of Public Relations Research, 33 (3), pp. 131-135.

    https://doi.org/10.1080/1062726X.2021.2015089

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  • Topic M (2021) An Analysis of the Smoking Debate ahead of Bernays’ ‘Torches of Freedom’ Campaign through the lens of the New York Times Coverage (1870-1929). Journal of Historical Research in Marketing, 13 (3/4), pp. 214-230.

    https://doi.org/10.1108/JHRM-05-2021-0019

    View Repository Record

  • Topic M; Diers-Lawson A; Kelsey S (2021) Women And The Squander Cycle In Food Waste In The United Kingdom: An Ecofeminist And Feminist Economic Analysis. Social Ecology/Socijalna ekologija, 30 (2), pp. 219-253.

    https://doi.org/10.17234/SocEkol.30.2.3

    View Repository Record

  • Topic M; Kilvington D; Holy M; Van Sterkenburg J (2021) Editorial: Media Discourses on ‘Race’ and Gender. Northern Lights: Film & Media Studies Yearbook, 19 (1), pp. 3-8.

    https://doi.org/10.1386/nl_00019_2

    View Repository Record

  • Topic M (2021) ‘It’s something that you should go to HR about’ – Banter, Social Interactions and Career Barriers for Women in the Advertising Industry in England. Employee Relations, 43 (3), pp. 757-773.

    https://doi.org/10.1108/ER-03-2020-0126

    View Repository Record

  • Topic M (2021) Two Englands? Blokishness, Masculine Habitus and the North-South Divide in the Advertising Industry. Gender in Management: an international journal, 36 (2), pp. 205-220.

    View Repository Record

  • Topic M; Bridge G; Tench R (2021) Mirroring the Zeitgeist: An Analysis of CSR Policies in the UK’s Food, Soft Drink and Packaging Industries. Journal of Global Responsibility, 12 (1), pp. 62-75.

    https://doi.org/10.1108/JGR-04-2020-0047

    View Repository Record

  • Topic M; Bruegmann C (2021) ‘The Girls at the Desk’: Timeless Blokishness in the Newsroom Culture in the British Press?. Journalism Studies

    https://doi.org/10.1080/1461670X.2020.1854620

    View Repository Record

  • Topic M (2021) Fluffy PR and ‘Comms Girls’: Banter, Social Interactions and the Office Culture in Public Relations in England. International Journal of Organizational Analysis, 29 (5), pp. 1321-1336.

    https://doi.org/10.1108/IJOA-09-2020-2423

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  • Topic M (2020) Editorial - #MeToo: A Contribution Towards the ‘where to for #MeToo’ Debate. Facta Universitatis: Series Philosophy, Sociology and Psychology, 19 (3), pp. i-v.

  • Topic M (2020) Book review: Cultural Diplomacy and International Cultural Relations, Volume I, Oliver Bennett (ed). London: Routledge. Cultural Trends

    https://doi.org/10.1080/09548963.2020.1799336

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  • Topic M (2020) The Sourcing of Stories on Sugar and the Supermarket Industry in the British Press. The Qualitative Report, 25 (5), pp. 1196-1214.

    https://nsuworks.nova.edu/tqr/vol25/iss5/3/

    View Repository Record

  • Topic M; Cunha MJ; Reigstad A; Jelen-Sanchez A; Moreno Á (2020) Women in Public Relations (1982-2019). Journal of Communication Management, 24 (4), pp. 391-407.

    https://doi.org/10.1108/JCOM-11-2019-0143

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  • Ebanks L; Beresford S; Topic M (2019) ‘Thanks, but it is more about interacting with fans for us’: Twitter Communication between BBC’s Sherlock and NBC’s Hannibal Fans and Producers. The Journal of Social Media in Society, 8 (1), pp. 146-177.

    http://thejsms.org/index.php/TSMRI/article/view/385

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  • Topic M (2018) Not Bloke-ified enough? Women Journalists, Supermarket Industry and the Debate on Sugar in the British Press (2010-2015). Newspaper Research Journal, 39 (4), pp. 433-442.

    https://doi.org/10.1177/0739532918806872

    View Repository Record

  • Topic M; Tench R (2018) Evolving Responsibility or Revolving Bias? The Role of the Media in the anti-sugar debate in the UK Press. Social Sciences, 7 (10),

    https://doi.org/10.3390/socsci7100181

    View Repository Record

  • Rohwer L; Topic M (2018) The Communication of Corporate-NGO Partnerships: Analysis of Sainsbury’s Collaboration with Comic Relief. Journal of Brand Management, 25 pp. 35-48.

    https://doi.org/10.1057/s41262-018-0111-7

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  • Tench R; Topic M; Moreno A (2017) Male and Female Communication, Leadership Styles and the Position of Women in Public Relations. Interactions: Studies in Communication and Culture, 8 (2-3), pp. 231-248.

    https://doi.org/10.1386/iscc.8.2-3.231_1

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  • Topic M; Gilmer E (2017) Hillary Clinton in the Media, and the Changing Discourse: From Expected Roles to the Critique of Feminism. The Qualitative Report, 22 (10),

    https://nsuworks.nova.edu/tqr/vol22/iss10/1/

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  • Topic M (2017) A Dancing Nation - Cultural Sociology of Dance in Israel: An Introduction. Israel Affairs

    https://doi.org/10.1080/13537121.2017.1360054

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  • Topic M (2017) Film Review: Ida's Dance Club. Israel Affairs

    https://doi.org/10.1080/13537121.2017.1360055

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  • Tench R; Topic M (2017) One Step Forward, Two Steps Back? An Analysis of European PR Practitioners’ Views on the Position of Women in the PR Industry (2009-2015). Current Politics and Economics of Europe, 28 (1),

    https://novapublishers.com/shop/current-politics-and-economics-of-europe/

    View Repository Record

  • Topic M; Hasenmeyer V (2017) The Impact of Public Relations on the Pharmaceutical Industry: A Case Study of Living Like You Campaign. Journal of Medical Marketing, 15 (3-4),

    https://doi.org/10.1177/1745790417706036

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  • Gualtieri I; Topic M (2016) Exploring corporate social responsibility's global and Glocal practices in Qatar: A practitioner and stakeholder perspective. Arab Economic and Business Journal, 11 (1), pp. 31-54.

    https://doi.org/10.1016/j.aebj.2016.01.001

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  • Topic M (2016) Dance and Cultural Tourism in Croatia. International Journal of Religion and Society, 5 (1), pp. 47-64.

    View Repository Record

  • Topic M; Tench R (2016) The Corporate Social Responsibility in Lidl’ s Communication Campaigns in Croatia and the UK. The Qualitative Report, 21 (2), pp. 351-376.

    http://nsuworks.nova.edu/tqr/vol21/iss2/11/

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  • Adams S; Topic M (2015) Towards an Ethical PR? An Exploration into Student’s Ethical Perceptions towards the Sainsbury’s WWI Campaign. International Journal of Ethics, 11 (3),

    https://www.novapublishers.com/catalog/product_info.php?products_id=57019

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  • Yeomans L; Topic M (2015) Engagement and Empathy Discourses in Corporate Communication: The Case of “The Science of Engagement”. Romanian Journal of Communication and Public Relations, 17 (3), pp. 27-27.

    https://doi.org/10.21018/rjcpr.2015.3.166

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  • Topic M (2014) “DO YOU EVEN UNDERSTAND WHAT OFF THE RACK MEANS?”- AMERICANIZATION AND JEWISH IDENTITIES IN THE TELEVISION SERIES FRIENDS. International Journal of Religion and Society, 5 (2),

    https://www.novapublishers.com/catalog/product_info.php?products_id=58738

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  • Topic M (2014) FORGING THE REFORM: BOLOGNA REFORM BETWEEN THE NATIONAL AND THE EUROPEAN, THE TRADITIONAL AND THE ‘MODERN’. Facta Universitatis Seies: Law and Politics, 12 (1), pp. 21-41.

    View Repository Record

  • Topic M (2013) Religion and the Education system in Croatia: A critique. The South Slav Journal, 32 (1-2), pp. 53-86.

  • Topic M (2011) Nations and Nationalism: Questioning Ernest Gellner’s Theory. Intersticios. Revista sociológica de pensamiento crítico, 5 (1), pp. 47-65.

    http://www.intersticios.es/article/view/7261

  • Topic M (2010) Nacionalizam I Ideologija: Pavao Ritter Vitezovic kao nacionalni mislitelj ili ideolog? (Nationalism and Ideology: Pavao Ritter Vitezovic as a National Thinker and/or Ideologist?. Zbornik Odsjeka za povijesne znanosti Zavoda za povijesne znanosti Hrvatske Akademije Znanosti i Umjetnosti, 28 (1), pp. 107-137.

  • Topic M (2009) Book review: Nations and Nationalism in Croatian Historical Tradition, Cipek, T. & Vrandečić, J. (eds.). Casopis za suvremenu povijest / Institut za historiju radnickog pokreta Hrvatske, Zagreb

  • Topic M (2009) Helping or destroying? Generally Accepted Criticism of the International Monetary Fund and the Media problem - The cases of Argentina and Croatia. Facta Universitatis: Series Philosophy, Sociology and Psychology, 8 (1), pp. 9-24.

  • Topic M (2009) Media Bias in Elections: How Barack Obama won against Hillary Rodham Clinton (In Croatian). Teme: casopis za drustvene nauke, XXIII (1), pp. 215-238.

  • Topic M (2009) (in) Dependence of Women and consequences of that position: Gender, Patriarchy, Upbringing (In Croatian). Sociološka luča, 3 (2), pp. 48-59.

  • Topic M (2009) Gender and Nation: Keeping and Creating the National Identity via Gender oriented Discriminatory policy: The case of Croatia from the nineties (In Croatian). Sociološki pregled, XLIII (2), pp. 185-207.

  • Topic M (2009) Nationalist prejudices and Social distance: From External towards Internal threat (In Croatian). Godišnjak za sociologiju, 5 (5), pp. 63-83.

  • Topic M (2009) Gender and nation: Preservation (and construction) of national identity through gender discriminative nationalistic politics: A case of Croatia. Socioloski pregled, 43 (2), pp. 185-207.

    https://doi.org/10.5937/socpreg0902185t

  • eds. Topic M (2023) Women and the Media in Capitalism and Socialism: An Ecofeminist Inquiry. London: Intellect.

  • eds. Topic M (2022) Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations. London: Routledge.

  • Topic M (2021) Corporate Social Responsibility and Environmental Affairs in the British Press: An Ecofeminist Critique of Neoliberalism. London: Routledge.

  • eds. Topic M; Lodorfos G (2021) The Sustainability Debate Policies, Gender and the Media.

  • eds. Radeljic B; Topic M (2015) Religion in the Post-Yugoslav Context. Religion New York: Lexington Books.

  • Topic M eds. Topic M; Sremac S (2014) Europe as a Multiple Modernity: Multiplicity of Religious Identities and Belonging. Newcastle Upon Tyne: Cambrige Scholars Publishing.

  • Topic M eds. Topic M; Rodin S (2012) Cultural Diplomacy and Cultural Imperialism: European Perspective(s). Peter Lang.

  • Topic M; Perusko Z; Perisin T; Vilovic G; Zgrabljic Rotar N (2011) Hrvatski medijski sustav prema UNESCO-ovim indikatorima medijskog razvoja. Zagreb: Fakultet politickih znanosti.

  • Topic M; Round G; Carbery C; Hunter T; Young M; Carr R; Cockett S; Eagles S; Shaw K; Fowler M (2022) Women and Organisational Culture in SMEs [Online]. Leeds: Leeds Beckett University.

    View Repository Record

  • Topic M; Round G; Edmondson C; Kyriazi F; Dolan JC; Primakov M; Magarry K; Corbett R; Washington R; Gaynor J (2022) Women and Succession Planning in SMEs [Online]. Leeds: Leeds Beckett University.

    View Repository Record

  • Topic M; Konstantopoulou A; Leung M; Trem K; Carbery C; Ogbemudia J; Clayton T; Heron E; Reynolds M; Mahtab T (2021) Women in SMEs: A Systematic Literature Review (2000-2021) [Online]. Leeds: Leeds Beckett University.

    View Repository Record

  • Topic M; Carbery C; Arrigoni A; Clayton T; Kyriakidou N; Gatewood C; Shafique S; Halliday S (2021) Women and Networking: A Systematic Literature Review (1985-2021) [Online]. Leeds: Leeds Beckett University.

    Available from: http://www.leedsbeckett.ac.uk/

    View Repository Record

  • Fuentes Lara C; Moreno Á; Zurro N (2021) Women in Public Relations in Spain [Online]. Leeds/Brussels: Creative Media and Communications Research Ltd. & EUPRERA.

    View Repository Record

  • Topic M (2021) Internationalisation of SMEs in Leeds and Wakefield: A Summary of Findings [Online]. Leeds: Leeds Beckett University.

  • Kaladze N; Bibilashvili L; Bandzeladze M (2020) Women in Public Relations in Georgia. EUPRERA Report Vol. 2, No. 3 [Online]. Leeds/Brussels: Creative Media and Communications Research Ltd & EUPRERA.

    View Repository Record

  • Polic M; Holy M (2020) EUPRERA Report Vol 2., No. 2. Women in Public Relations in Croatia [Online]. Leeds: Creative Media and Communications Research Ltd.

    View Repository Record

  • Topic M; Diers-Lawson A; Goodman C (2020) An inquiry into ways research-based teaching can contribute towards student attainment, satisfaction and employability prospects [Online]. Leeds: Leeds Business School.

  • Topic M (2020) EUPRERA Report, Vol.2, No. 1. Women in Public Relations in England [Online]. Leeds/Brussels: Creative Media and Communications Research Ltd. & EUPRERA.

    Available from: http://www.socialsciencesandhumanities.com/

    View Repository Record

  • Topic M; Bruegmann C (2020) Women Journalists in the UK Press [Online].

    View Repository Record

  • Topic M (2019) ‘Bloke-ification as a social issue? The case study of women in the UK’s advertising industry’ The Key Findings from the British Academy-funded Project [Online]. Leeds Business School.

  • Topic M; Cunha MJ; Reigstad A; Jelen-Sanchez A; Diers Lawson A; Polic M; Moreno A; Zurbano Berenguer B; Damian-Gaillard B; Sanz P (2019) EUPRERA Report, Vol.1, No. 1 - Women in Public Relations: A Literature Review (1982-2019) [Online]. Leeds/Brussels: Creative Media and Communications Research Ltd & EUPRERA.

    View Repository Record

  • Topic M; Mitchell B (2019) GENERATION Z & CONSUMER TRENDS IN ENVIRONMENTAL PACKAGING [Online]. Leeds: The Retail Institute.

  • Topic M; Devins D (2019) COMPETE IN: The International Best Practice Review [Online]. Leeds: Interreg Europe.

  • Tench R; Diers Lawson A; Topic M (2018) Communication and (re)branding toolkit for employment services [Online]. European Network of Public Employment Services.

    View Repository Record

  • Topic M; Mitchell B; Munroe O (2018) Product and Packaging Innovation: Attitudes, Behaviours, and Strategies for Sustainable Packaging [Online]. Leeds: The Retail Institute.

    Available from: http://www.leedsbeckett.ac.uk/business-consultancy/business-and-management-studies/retail-institute/

    View Repository Record

  • Tench R; Diers Lawson A; Topic M (2017) COMMUNICATIONS AND BRANDING STRATEGIES TOOLKIT BENCHMARKING REPORT [Online].

    View Repository Record

  • Topic M; Ichijo, A; Bozec, G; Hajdinjak, M (2012) The Place of Religion in Education in Bulgaria, Croatia, France, and the UK [Online]. Brussels/Kingston: European Commission/Kingston University.

  • Topic M; Khaya, A; Triandafyllidou, A; Kuoki, H; Tecmen, A (2012) Bologna process as Modernization and Europeanization [Online]. Brussels/Kingston: European Commission and Kingston University.

  • Topic M; Rodin, S; Vasiljevic, S (2011) Consolidation of the Case Stusy - Croatia Case Study: An Overview and Reflection (WP8) [Online]. Brussels/Kingston: European Commission/Kingston University.

  • Topic M; Rodin, S; Vasiljevic, S (2011) Appendix to WP5: Observations of Europe Day, 2009-2011: Croatia Brussels/Kingston: European Commission/Kingston University.

  • Topic M; Vasiljevic, S (2011) Identity construction programs of the state and the EU: Case study Phase II [Online]. Brussels/Kingston: European Commission/Kingston University.

  • Topic M; Vasiljevic, S (2011) Identity construction programs of the state and the EU: Case study Phase III: Citizens and Modernities: Between National and European Paths in Croatia [Online]. Brussels/Kingston: European Commission/Kingston University.

  • Topic M; Rodin, S; Vasiljevic, S (2010) Identity Construction Programmes of the EU: Case Study Phase I (WP5) [Online]. Brussels/Kingston: European Commission/Kingston University.

  • Topic M; Vasiljevic, S; Djuraskovic, S (2009) The State of the Art: Various Paths to Modernity - Croatia's Case Report [Online]. Brussels/Kingston: European Commission/Kingston University.

  • Topic M; Cunha MJ (2022) Women and Girls in Popular Television in the Age of Post-Feminism. Intellect.

  • Topic M (2021) Women and Leadership in Public Relations. Journal of Public Relations Research.

  • Topic M; Kilvington D; Holy M; Van Sterkenburg J (2021) Perpetuating Inequality: Media Discourses on ‘Race’ and Gender. Intellect.

  • Topic M (2020) #MeToo: Past, present and what next?.

    View Repository Record

  • Topic M; Kirk N (2019) Media and Nationalism in the Network Society. MDPI AG.

  • Topic M (2019) An Exploration of Drivers of CSR Coverage on the UK’s Supermarket Industry in the British Media. [PhD Thesis].

  • Topic M (2013) Primjenjivost teorije Anthonyja D. Smitha na formiranje nacionalnoga identiteta u Dalmaciji (Applicability of Anthony D. Smith's Theory to the Formation of the National Identity in Dalmatia). [PhD Thesis].

  • Topic M; Tench R (2020) Rising power and influence? Consumer and media impact on company CSR policies.

  • Topic M (2020) The Equality is in the North? Women in Advertising Industry in England, and the North-South Divide in Perceptions of Equality of Opportunities in the AdLand.

  • Topic M (2016) Book Review: Louis Clerc, Nikolas Glover, Paul Jordan, eds. Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries: Representing the Periphery.

    View Repository Record