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Dr Martina Topic


About Dr Martina Topic

Dr Martina Topić is a Senior Lecturer in Public Relations in Leeds Business School.

Martina worked as a journalist in print media in Croatia, Slovenia and Italy, as well as an entrepreneur where she has founded several companies in the past 10 years. As an entrepreneur, she was responsible for management and marketing activities. Martina also worked at the University of Zagreb (Faculty of Political Science) as a research assistant (2007-2013). At Leeds Beckett University, she was first appointed as a graduate teaching assistant (2014-2016), then Lecturer in Public Relations (2016-2017), and since December 2017, she is working as a Senior Lecturer in Public Relations.

She has worked as a researcher on many research projects, including UNESCO Media Development Indicators (2008-2009), FP7 Identities and Modernities in Europe (2009-2012), Public Service Employment (2017-2017), yellow sticker shopping project (2017-2018), sustainability and consumer views (since June 2018) and COMPETE IN project (since October 2017). She was project lead for the British Academy funded project on Women in UK's Advertising Industry, HEFCE funded project on Women in British Journalism, HEFCE funded projects on Women in PR and Marketing and research-based teaching and student satisfaction.

She currently leads EUPRERA project on women in public relations and she is a research lead for #WECAN project (Women Empowered through Coaching and Networking), funded by the European Social Fund and Department of Work and Pensions.
Since 2016, Martina has served as the Local Research Ethics Coordinator. Martina also holds the Fellowship of the Higher Education Academy and she is an external examiner at Bournemouth University (BA (Hons) Public Relations) and Wolverhampton University (MA Corporate Communications and Public Relations).

She is a member of the editorial board of several academic journals including Sociology (British Sociological Association) and The Qualitative Report (Nova Southeastern University). She is an editor of the section ‘Culture, Media and Film’ of Cogent Arts and Humanities Open Access journal (Taylor and Francis) and editor-in-chief of Corporate Communication: An International Journal (Emerald). She is a member of the British Sociological Association, European Sociological Association, EUPRERA, ECREA and the Conference of Socialist Economists.

Current Teaching

Undergraduate teaching:

  • Fashion Public Relations (module leader)
  • Communication Ethics and Regulation (module leader)
  • Celebrity and Media (module leader)
  • Dissertation topic coordination

PhD Completions

Director of Studies

  • Chao-Kai Mao - Investigation of the Relationship between Internationalization, Firm-Specific Assets and Financial Performance: An Empirical Study of Listed and OTC Firms in Taiwan
  • Mike Caramraz Halkhore – “The Clinical Lived Experiences of first-year Newly Registered Nurses: A Phenomenological Study in Mauritius
International Doctoral Supervision
  • Mirela Polić – mentor of ERASMUS+ research practice stay (January – April 2020)

PhD Supervisions (ongoing)

Director of Studies

  • Nadden Veerasamy - ""An examination of factors influencing academic achievement in Mauritian ZEP schools""
  • Koralagamage Clement Saman Milroy Appuhamy – “The Media Corporate Social Responsibility: Public and Independent Media in the UK
  • Temitope Mubo Fadeyibi - Career Progression Barriers for Women in Academia: A Case Study of Obafemi Awolowo University Ile-Ife Nigeria
  • Leon Consearo – “A Hermeneutic Phenomenological Study of Delegates Experiences of Leadership Development via the New Degree Apprenticeship
  • Laura Garry – “Women and the Northern Powerhouse Strategy
Supervisor
  • Dean Horsman- Meaning, Sensemaking and Learning in Emotional Engagement: An NHS Case Study
  • Martin Cadek - A national, collaborative analysis of the NCMP process with parents, carers, and other stakeholders
  • Chris Carberry – Fragmented Virtues: an Exploration of Consumer Ethics in the Contemporary World
  • Sophie Johnson – Brand Management in the Fashion Industry

Research Interests

Martina's research interests include Public Relations History, Corporate Social Responsibility, Journalism Studies and Women and Feminist Studies (ecofeminism in particular). She has published articles, book chapters and books in these areas of interest and she has supervised many undergraduate and postgraduate students in these fields. She is particularly focused on studying women’s experiences in communications industries in England (advertising, public relations, journalism). In this, she looks at lived experiences, the office culture and leadership using Bourdieu’s habitus and the Difference Approach.

She is currently preparing three edited books, Media and Women in Capitalist, Socialist and Mixed Media Systems (Intellect), The Sustainability Debate: Policies, Gender and the Media (Emerald) and Women and Leadership in the Public Relations Industry: An International Perspective (Routledge). 
She is currently writing her second research monograph, on ecofeminist criticism of the corporate social responsibility concept.

Selected Publications

Journal articles (50)

Books (5)

Chapters (22)

  • Topic M; Lodorfos G (2021) Introduction. In: Topic M; Lodorfos G The Sustainability Debate: Policies, Gender and the Media. Bingley: Emerald, pp. 10-27.
  • Topic M; Tench R (2020) Women in Public Relations: A Thematic Analysis of ECM Data (2009-2019). In: Theofilou A Women in PR History. : Routledge, pp. .
    View Repository Record
  • Topic M (2020) Ekofeministicka analiza vrijednosti i filozofija globalnih eko-selâ: Jesu li žene sklonije kolektivizmu i anti-hijerarhiji nego muškaraci? (An Ecofeminist Analysis of Values and Philosophies of Global Eco-villages: Are Women More Inclined towards Collectivism and anti-hierarchy than men?). In: Marjanic S; Djurdjevic G Ekofeminizam: Između ženskih i zelenih studija. Zagreb: Durieux, pp. 101-119.
  • Topic M (2020) Public relations theories: Communication, Relationships and Persuasion. In: Tench R; Waddington S Exploring Public Relations. Longman: Pearson, pp. .
    View Repository Record
  • Topic M; Polic M (2020) Fashion public relations. In: Tench R; Waddington S Exploring public relations. : , pp. .
    View Repository Record
  • Tench R; Topic M (2018) Strategic Competencies. In: Heath RL; Johansen W Encyclopedia of Strategic Communication, 3 Volume Set. : Wiley-Blackwell, pp. .
    https://doi.org/10.1002/9781119010722.iesc0175
  • Topic M (2017) Public Relations Theories. In: Tench R; Yeomans L Exploring Public Relations, 4th edition. Longman: Pearson, pp. .
    View Repository Record
  • Tench R; Topić M (2017) Evaluating CSR, Sustainability and Sourcing within the UK Supermarket Industry: The Case of Waitrose/John Lewis Partnership. In: Eweje G; Bathurst R CSR, Sustainability and Leadership. London: Routledge, pp. .
    View Repository Record
  • Crewe DJ; Lippens R (2015) Introduction. In: Crewe DJ; Lippens R . : Routledge, pp. 1-12.
  • Topic M (2015) Holocaust Denial in the Croatian Catholic Church. In: Topic M; Radeljic B Religion in the Post-Yugoslav Context. New York: Lexington Books, pp. .https://rowman.com/ISBN/9781498522472/Religion-in-the-Post-Yugoslav-Context
  • Topic M; Sremac S; Popov Momcilovic Z; Jovanovic M (2015) For the Sake of the Nations: Media, Homosexuality and Religio- Sexual Nationalisms in the Post-Yugoslav Space. In: Sremac S; Gazenvoort RR Religious and Sexual Nationalisms in Central and Eastern Europe: Gods, Gays and Governments. Leiden: Brill, pp. .http://www.brill.com/products/book/religious-and-sexual-nationalisms-central-and-eastern-europe
  • Topic M (2014) Taste, Kitsch and the Geek rock: A Multiple Modernities view. In: Guitars and Geeks: An Exploration of the Music and Culture of Geek Rock. : Scarecrow Press, Rowman and Littlefield, pp. .
  • Topic M (2014) From Haskalah toward Re-Interpretation of Tradition: A Crisis in American Reform Judaism in the 21st Century. In: Ganiel G; Winkel H; Monnot C Religion in Times of Crisis. Amsterdam: Brill, pp. .http://www.brill.com/products/book/religion-times-crises
  • Topic M; Sremac S (2014) Introduction: Europe as a Multiple Modernity. In: Topic M; Sremac S Europe as a Multiple Modernity: Multiplicity of Religious Identities and Belonging.. Newcastle Upon Tyne: Cambridge Scholars Publishing, pp. .http://www.cambridgescholars.com/europe-as-a-multiple-modernity-2
  • Topic M; Sremac S (2014) Concluding Remarks: Are Contested Identities in the Public Sphere Sacred of Secular?. In: Topic M; Sremac S Europe as a Multiple Modernity: Multiplicity of Religious Identities and Belonging.. Newcastle Upon Tyne: Cambridge Scholars Publishing, pp. .http://www.cambridgescholars.com/europe-as-a-multiple-modernity-2
  • Topic M (2014) A European Intifada? On the New form of an Old European Anti-Semitism in the New Millennium. In: Topic M; Sremac S Europe as a Multiple Modernity: Multiplicity of Religious Identities and Belonging.. Newcastle Upon Tyne: Cambridge Scholars Publishing, pp. .http://www.cambridgescholars.com/europe-as-a-multiple-modernity-2
  • Topic M (2013) European Identity and the Far Right in Central Europe: A New Emerging Concept or a New European 'Other'?. In: Radeljic B Debating European Identity: Bright Ideas, Dim Prospects.. Oxford: Peter Lang, pp. .
  • Topic M; Sciortino C (2012) Cultural Diplomacy and Cultural Imperialism: A Framework for the Analysis.. In: Topic M; Rodin S Cultural Diplomacy and Cultural Imperialism: European perspective(s). Frankfurt: Peter Lang, pp. .
    https://doi.org/10.3726/978-3-653-02520-0/4
  • Topic M (2012) Culture and Identity as Tools for Forging Europeanization. In: Topic M; Rodin S Cultural Diplomacy and Cultural Imperialism: European perspective(s).. Frankfurt: Peter Lang, pp. .
    https://doi.org/10.3726/978-3-653-02520-0/4
  • Topic M (2012) Deconstruction of the Religious Narrative: Antemurale Christianitatis and the Construction of Difference. In: Knezevic N; Sremac S Demitologizacija religijskih narativa na Balkanu:Uloga Religija u (post) konfliktnom društvu i pomirenju. Novi Sad: Center for Research of Religion, Politics and Society, pp. .
  • Topic M (2011) Nation Formation and Europeanization as a Conflict of Tradition and Modernization: Croatia's Case Revisited. In: Ichijo A Europe, Nations and Modernity. Basingstoke: Palgrave Macmillan, pp. .
  • Topic M (2010) Europeanization vs. Balkanization: Modernization and Identity Fragmentation in Croatia. In: Bozic M; Golubovic S Balkan u procesu Evrointegracije: Unutarregionalni odnosi.. Nis: Faculty of Humanities and Social Sciences, pp. .

Conference contributions (6)

  • Topic M (2020) What Responsibility? An Ecofeminist Criticism of the CSR Concept Leeds 18/01/2020. https://www.socialsciencesandhumanities.com/women-conference/
  • Topic M (2019) Public Relations and Women Equality: From Bernays' Torches of Freedom to NIKE's Gender-bound Communities Bournemouth 26/06/2019.
  • Topic M (2019) Public Relations Technique of Lady Nancy Astor (1921-1935). Leeds 27/01/2019.
  • Topic M (2019) Public Relations Technique of Lady Nancy Astor (1921-1935) Leeds 26/01/2019.
  • Topic M; Tench R (2016) How Far Have We Got? A Longitudinal Analysis of Views of Public Relations Practitioners on the Position of Women in the PR Industry Bournemouth, England, United Kingdom 06/07/2016.
    View Repository Record
  • Topic M; Sremac S; Popov Momcilovic Z; Jovanovic M (2014) Eros, Agape and Ethnos: Proposal for a Critical Analysis of the Public Discourse on Religion, Homosexuality and Nationalism in the Context of the Western Balkans Serbia . Novi Sad: Faculty of Philosophy and Centre for Research in Religion, Politics and Society.
    View Repository Record

Other (2)

  • Topic M; Tench R (2020) Rising power and influence? Consumer and media impact on company CSR policies
  • Topic M (2020) The Equality is in the North? Women in Advertising Industry in England, and the North-South Divide in Perceptions of Equality of Opportunities in the AdLand

Reports (21)

  • Topic M (2021) Internationalisation of SMEs in Leeds and Wakefield: A Summary of Findings. Leeds: Leeds Beckett University.
  • Kaladze N; Bibilashvili L; Bandzeladze M (2020) Women in Public Relations in Georgia. EUPRERA Report Vol. 2, No. 3. Leeds/Brussels: Creative Media and Communications Research Ltd & EUPRERA.
    View Repository Record
  • Polic M; Holy M (2020) EUPRERA Report Vol 2., No. 2. Women in Public Relations in Croatia. EUPRERA report 2. Leeds: Creative Media and Communications Research Ltd.
    View Repository Record
  • Topic M; Diers-Lawson A; Goodman C (2020) An inquiry into ways research-based teaching can contribute towards student attainment, satisfaction and employability prospects. Leeds: Leeds Business School.
  • Topic M (2020) EUPRERA Report, Vol.2, No. 1. Women in Public Relations in England. Leeds/Brussels: Creative Media and Communications Research Ltd. & EUPRERA.http://www.socialsciencesandhumanities.com/
    View Repository Record
  • Topic M; Bruegmann C (2020) Women Journalists in the UK Press.
    View Repository Record
  • Topic M (2019) 'Bloke-ification as a social issue? The case study of women in the UK's advertising industry' The Key Findings from the British Academy-funded Project. Leeds Business School.
  • Topic M; Cunha MJ; Reigstad A; Jelen-Sanchez A; Diers Lawson A; Polic M; Moreno A; Zurbano Berenguer B; Damian-Gaillard B; Sanz P (2019) EUPRERA Report, Vol.1, No. 1 - Women in Public Relations: A Literature Review (1982-2019). Leeds/Brussels: Creative Media and Communications Research Ltd & EUPRERA.
    View Repository Record
  • Topic M; Mitchell B (2019) GENERATION Z & CONSUMER TRENDS IN ENVIRONMENTAL PACKAGING. Leeds: The Retail Institute.
  • Topic M; Devins D (2019) COMPETE IN: The International Best Practice Review. Leeds: Interreg Europe.
  • Tench R; Diers Lawson A; Topic M (2018) Communication and (re)branding toolkit for employment services. European Network of Public Employment Services.
    View Repository Record
  • Topic M; Mitchell B; Munroe O (2018) Product and Packaging Innovation: Attitudes, Behaviours, and Strategies for Sustainable Packaging. Leeds: The Retail Institute.http://www.leedsbeckett.ac.uk/business-consultancy/business-and-management-studies/retail-institute/
    View Repository Record
  • Tench R; Diers Lawson A; Topic M (2017) COMMUNICATIONS AND BRANDING STRATEGIES TOOLKIT BENCHMARKING REPORT.
    View Repository Record
  • Topic M; Khaya, A; Triandafyllidou, A; Kuoki, H; Tecmen, A (2012) Bologna process as Modernization and Europeanization. Brussels/Kingston: European Commission and Kingston University.
  • Topic M; Ichijo, A; Bozec, G; Hajdinjak, M (2012) The Place of Religion in Education in Bulgaria, Croatia, France, and the UK. Brussels/Kingston: European Commission/Kingston University.
  • Topic M; Rodin, S; Vasiljevic, S (2011) Consolidation of the Case Stusy - Croatia Case Study: An Overview and Reflection (WP8). Brussels/Kingston: European Commission/Kingston University.
  • Topic M; Rodin, S; Vasiljevic, S (2011) Appendix to WP5: Observations of Europe Day, 2009-2011: Croatia.. Brussels/Kingston: European Commission/Kingston University.
  • Topic M; Vasiljevic, S (2011) Identity construction programs of the state and the EU: Case study Phase III: Citizens and Modernities: Between National and European Paths in Croatia. Brussels/Kingston: European Commission/Kingston University.
  • Topic M; Vasiljevic, S (2011) Identity construction programs of the state and the EU: Case study Phase II. Brussels/Kingston: European Commission/Kingston University.
  • Topic M; Rodin, S; Vasiljevic, S (2010) Identity Construction Programmes of the EU: Case Study Phase I (WP5). Brussels/Kingston: European Commission/Kingston University.
  • Topic M; Vasiljevic, S; Djuraskovic, S (2009) The State of the Art: Various Paths to Modernity - Croatia's Case Report. Brussels/Kingston: European Commission/Kingston University.

Scholarly editions (5)

  • Topic M; Cunha MJ (In press) Women and Girls in Popular Television in the Age of Post-Feminism
  • Topic M; Kilvington D; Holy M; Van Sterkenburg J (In press) Perpetuating Inequality: Media Discourses on 'Race' and Gender
  • Topic M (2020) #MeToo: Past, present and what next?
    View Repository Record
  • Topic M; Kirk N (2019) Media and Nationalism in the Network Society
  • Topic M (2017) A Dancing Nation - Cultural Sociology of Dance in Israel
    https://doi.org/10.1080/13537121.2017.1360054

Theses or dissertations (2)

  • Topic M (2019) An Exploration of Drivers of CSR Coverage on the UK's Supermarket Industry in the British Media
  • Topic M (2013) Primjenjivost teorije Anthonyja D. Smitha na formiranje nacionalnoga identiteta u Dalmaciji (Applicability of Anthony D. Smith's Theory to the Formation of the National Identity in Dalmatia)
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