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Dr Martina Topić


Dr Martina Topić
Contact Details
Dr Martina Topić

Senior Lecturer

Leeds Business School

0113 81 29317 M.Topic@leedsbeckett.ac.uk

About Dr Martina Topić

Dr Martina Topic is a senior lecturer in public relations at Leeds Beckett University, Leeds Business School.

She worked as a journalist in several print media in Croatia, Slovenia and Italy, as well as entrepreneur where she has founded several companies in the past 10 years. As an entrepreneur she was responsible for management and marketing activities.

Martina also worked at the University of Zagreb (Faculty of Political Science) as a research assistant (2007-2013). At Leeds Beckett University, she was first appointed as a graduate teaching assistant (2014-2016), then Lecturer in Public Relations (2016-2017), and since December 2017, she works as a Senior Lecturer in Public Relations.

She has worked as a researcher in many research projects, including UNESCO Media Development Indicators (2008-2009), FP7 Identities and Modernities in Europe (2009-2012), Public Service Employment (2017-2017), yellow sticker shopping project (since October 2017), sustainability and consumer views (since June 2018) and COMPETE IN project (since October 2017). She also currently leads two projects, British Academy funded project on women in advertising industry and EUPRERA project on women in public relations.

Since 2016, she serves as Local Research Ethics Coordinator, Social Media Manager for undergraduate and postgraduate programmes (Facebook and Twitter), and academic advisor to Level 1 and Level 2 students (Public Relations, Journalism). Martina also holds Fellowship of the Higher Education Academy, and she is an external examiner at Bournemouth University (BA (Hons) Public Relations).

Current Teaching

  • Undergraduate teaching:
    • Futures: Evolution of Media (module leader, lectures, seminars)
    • Media and Public Sphere (module leader, lectures)
    • Reporting 2 (module leader)
    • Public Relations (module leader, lectures, seminars)
    • Communication Ethics and Regulation (module leader, lectures, seminars)
    • Placement module (tutor)
  • Postgraduate teaching:
    • Dissertation for all MA/MSc programmes in PR, Journalism and Communication
    • PR Skills

Research Interests

Martina's research interests include Public Relations History, Corporate Social Responsibility, Media and Journalism studies and Women's Studies. She has published articles, book chapters and books in these areas of interest and she has supervised many undergraduate and postgraduate students in these fields.

She is currently preparing two edited books, "Women in the Media: Who Creates the News?" and "The Future of Sustainability", and upon completion of thesis corrections she is planning to develop a monograph from her second thesis, on CSR and the British press. She is also currently editing a special number of a journal 'Social Sciences' on Media and Nationalism.

In her work, she is particularly interested in women's studies, and she has looked at the position of women in Public Relations and Journalism, and recently she has obtained funding from the British Academy to look at the position of women in the UK's advertising industry. In addition, she is also leading EUPRERA project on women in public relations.

Selected Publications

Journal articles (13)

  • Topic M (In press), The Coverage of the British Press on Anti-Sugar Debate and the Supermarket Industry (2010-2015).
  • Topic M (2018), Not Bloke-ified enough? Women Journalists, Supermarket Industry and the Debate on Sugar in the British Press (2010-2015).. Newspaper Research Journal, vol. 39 (4), p. 433-442.
    https://doi.org/10.1177/0739532918806872
    View Repository Record
  • Topic M; Tench R (2018), Evolving Responsibility or Revolving Bias? The Role of the Media in the anti-sugar debate in the UK Press.. Social Sciences, vol. 7 (10)
    https://doi.org/10.3390/socsci7100181
    View Repository Record
  • Topic M; Rohwer L (2018), The Communication of Corporate-NGO Partnerships: Analysis of Sainsbury's Collaboration with Comic Relief.. Journal of Brand Management
    https://doi.org/10.1057/s41262-018-0111-7
    View Repository Record
  • Topic M; Tench R; Moreno A (2017), Male and Female Communication, Leadership Styles and the Position of Women in Public Relations. Interactions: Studies in Communication and Culture
    View Repository Record
  • Topic M; Gilmer E (2017), Hillary Clinton in the Media, and the Changing Discourse: From Expected Roles to the Critique of Feminism. The Qualitative Report, vol. 22 (10)
    View Repository Record
  • Tench R; Topic M (2017), One Step Forward, Two Steps Back? An Analysis of European PR Practitioners' Views on the Position of Women in the PR Industry (2009-2015). Current Politics and Economics of Europe, vol. 28 (1)
    View Repository Record
  • Topic M; Hasenmeyer V (2017), The Impact of Public Relations on the Pharmaceutical Industry: A Case Study of Living Like You Campaign. Journal of Medical Marketing, vol. 15 (3-4)
    https://doi.org/10.1177/1745790417706036
    View Repository Record
  • Topic M (2017), "DO YOU EVEN UNDERSTAND WHAT OFF THE RACK MEANS?"- AMERICANIZATION AND JEWISH IDENTITIES IN THE TELEVISION SERIES FRIENDS. International Journal of Religion and Society, vol. 5 (2)
    View Repository Record
  • Topic M; Tench R (2016), The Corporate Social Responsibility in Lidl' s Communication Campaigns in Croatia and the UK. The Qualitative Report, vol. 21 (2), p. 351-376.
    View Repository Record
  • Yeomans L; Topic M (2015), Engagement and empathy discourses in corporate communication: The case of "The science of engagement". Romanian Journal of Communication and Public Relations, vol. 17 (3), p. 27-39.
    https://doi.org/10.21018/rjcpr.2015.3.166
  • Topic M (2009), Gender and Nation: Keeping and Creating the National Identity via Gender oriented Discriminatory policy: The case of Croatia from the nineties (In Croatian). Sociološki pregled, vol. XLIII (2), p. 185-207.
  • Topic M (2009), Media Bias in Elections: How Barack Obama won against Hillary Rodham Clinton (In Croatian). Teme: casopis za drustvene nauke, vol. XXIII (1), p. 215-238.

Books (2)

  • Topic M (2012) Cultural Diplomacy and Cultural Imperialism: European Perspective(s). . Peter Lang.
  • Topic M; Perusko Z; Perisin T; Vilovic G; Zgrabljic Rotar N (2011) Hrvatski medijski sustav prema UNESCO-ovim indikatorima medijskog razvoja. . Zagreb: Fakultet politickih znanosti.

Chapters (3)

  • Topic M (2017) Public Relations Theories. In: Topic M Exploring Public Relations, 4th edition. Longman: Pearson, pp. .
    View Repository Record
  • Tench R; Topić M (2017) Evaluating CSR, Sustainability and Sourcing within the UK Supermarket Industry: The Case of Waitrose/John Lewis Partnership. In: Tench R; Topić M CSR, Sustainability and Leadership. London: Routledge, pp. .
    View Repository Record
  • Topic M; Sciortino C (2012) Cultural Diplomacy and Cultural Imperialism: A Framework for the Analysis.. In: Topic M; Sciortino C Cultural Diplomacy and Cultural Imperialism: European perspective(s).. Frankfurt a.M: Peter Lang, pp. .

Conference contributions (1)

  • Topic M; Tench R (2016) How Far Have We Got? A Longitudinal Analysis of Views of Public Relations Practitioners on the Position of Women in the PR Industry Bournemouth, England, United Kingdom 20160706. : .
    View Repository Record

Reports (2)

  • Tench R; Diers Lawson A; Topic M (2018) Communication and (re)branding toolkit for employment services. . European Network of Public Employment Services.
    View Repository Record
  • Tench R; Diers Lawson A; Topic M (2017) COMMUNICATIONS AND BRANDING STRATEGIES TOOLKIT BENCHMARKING REPORT. . .
    View Repository Record

Theses or dissertations (2)

  • Topic M (2019), An Exploration of Drivers of CSR Coverage on the UK's Supermarket Industry in the British Media.
  • Topic M (2013), Primjenjivost teorije Anthonyja D. Smitha na formiranje nacionalnoga identiteta u Dalmaciji (Applicability of Anthony D. Smith's Theory to the Formation of the National Identity in Dalmatia).
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