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Dr Martina Topić


About Dr Martina Topić

Dr Martina Topić is a Senior Lecturer in Public Relations in Leeds Business School.

Martina worked as a journalist in print media in Croatia, Slovenia and Italy, as well as an entrepreneur where she has founded several companies in the past 10 years. As an entrepreneur, she was responsible for management and marketing activities.

Martina also worked at the University of Zagreb (Faculty of Political Science) as a research assistant (2007-2013). At Leeds Beckett University, she was first appointed as a graduate teaching assistant (2014-2016), then Lecturer in Public Relations (2016-2017), and since December 2017, she is working as a Senior Lecturer in Public Relations.

She has worked as a researcher on many research projects, including UNESCO Media Development Indicators (2008-2009), FP7 Identities and Modernities in Europe (2009-2012), Public Service Employment (2017-2017), yellow sticker shopping project (2017-2018), sustainability and consumer views (since June 2018) and COMPETE IN project (since October 2017). She was project lead for British Academy funded project on Women in UK's Advertising Industry and HEFCE funded project on Women in British Journalism.

She currently leads EUPRERA project on women in public relations and HEFCE funded projects on Women in PR and Marketing and HEFCE funded project on research-based teaching and student satisfaction.

Since 2016, Martina has served as the Local Research Ethics Coordinator, Social Media Manager for undergraduate and postgraduate programmes (Facebook and Twitter), and academic advisor to Level 1 and Level 2 students (Public Relations, Journalism). Martina also holds the Fellowship of the Higher Education Academy and she is an external examiner at Bournemouth University (BA (Hons) Public Relations) and Wolverhampton University (MA Corporate Communications and Public Relations).

She is a member of the editorial board of several academic journals including Sociology (British Sociological Association) and The Qualitative Report (Nova Southeastern University). She is an editor of the section ‘Culture, Media and Film’ of Cogent Arts and Humanities Open Access journal (Taylor and Francis). She is also a member of the British Sociological Association, European Sociological Association, EUPRERA, ECREA, Conference of Socialist Economists and the Fawcett Society.

Current Teaching

Undergraduate teaching:
  • Fashion Public Relations (module leader)
  • Communication Ethics and Regulation (module leader)
PhD Completions
Director of Studies
  • Chao-Kai Mao - Investigation of the Relationship between Internationalization, Firm-Specific Assets and Financial Performance: An Empirical Study of Listed and OTC Firms in Taiwan
  • Mike Caramraz Halkhore – “The Clinical Lived Experiences of first-year Newly Registered Nurses: A Phenomenological Study in Mauritius
International Doctoral Supervision
  • Mirela Polić – mentor of ERASMUS+ research practice stay (January – April 2020)
PhD Supervisions (ongoing)
Director of Studies
  • Nadden Veerasamy - "An examination of factors influencing academic achievement in Mauritian ZEP schools"
  • Koralagamage Clement Saman Milroy Appuhamy – “The Media Corporate Social Responsibility: Public and Independent Media in the UK
  • Temitope Mubo Fadeyibi - Career Progression Barriers for Women in Academia: A Case Study of Obafemi Awolowo University Ile-Ife Nigeria
  • Leon Consearo – “A Hermeneutic Phenomenological Study of Delegates Experiences of Leadership Development via the New Degree Apprenticeship
  • Laura Garry – “Women and the Northern Powerhouse Strategy
Supervisor
  • Dean Horsman- Meaning, Sensemaking and Learning in Emotional Engagement: An NHS Case Study
  • Martin Cadek - A national, collaborative analysis of the NCMP process with parents, carers, and other stakeholders

Research Interests

Martina's research interests include Public Relations History, Corporate Social Responsibility, Media and Journalism Studies and Women's Studies. She has published articles, book chapters and books in these areas of interest and she has supervised many undergraduate and postgraduate students in these fields.

She is currently preparing two edited books, Media and Women in Capitalist, Socialist and Mixed Media Systems (Intellect) and Issues and Perspectives on Sustainability: Policy, Media and Gender (Emerald).

In her work, she is particularly interested in women's studies, and she has looked at the position of women in Advertising, Public Relations and Journalism.

She is currently writing a research monograph on ecofeminism and CSR (Routledge).

Selected Publications

Journal articles (47)

  • Topic M; Jones B (In press), Making Sense of UK Supermarket's CSR Web Communication.
    View Repository Record
  • Yeomans L; Topic M (In press), Engagement and Empathy Discourses in Corporate Communication: The Case of "The Science of Engagement"
    https://doi.org/10.21018/rjcpr.2015.3.166
  • Topic M; Diers-Lawson A; Kelsey S (In press), Women And The Squander Cycle In Food Waste In The United Kingdom: An Ecofeminist And Feminist Economic Analysis
    View Repository Record
  • Topic M; Hogg-Woodmansey R (In press), "It was extremely demanding and stressful, absolutely exhausted me to the point I'd cry" - Young Women and the Career in Fashion Public Relations in the UK
  • Topic M; Bruegmann C (In press), 'The Girls at the Desk': Timeless Blokishness in the Newsroom Culture in the British Press?
  • Topic M; Tench R; Bridge G (In press), Mirroring the Zeitgeist: An Analysis of CSR Policies in the UK's Food, Soft Drink and Packaging Industries.
    https://doi.org/10.1108/JGR-04-2020-0047
    View Repository Record
  • Topic M (In press), An Analysis of the Smoking Debate ahead of Bernays' 'Torches of Freedom' Campaign through the lens of the New York Times Coverage (1870-1929)
  • Topic M (In press), 'It's something that you should go to HR about' - Banter, Social Interactions and Career Barriers for Women in the Advertising Industry in England.
  • Topic M (In press), Two Englands? Blokishness, Masculine Habitus and the North-South Divide in the Advertising Industry
  • Topic M; Diers-Lawson A; Goodman C (In press), Middle-Class 'Chavs' from Working-Class Areas? Socialisation, Habitus and Perspectives of Research and Higher Education among Public Relations and Journalism Students in England
  • Topic M (In press), Why we need Femspec?
  • Topic M (In press), 'You really struggle not to come across as bitchy if you are trying to be authoritative' - Blokishness, Cultural Masculinities and the Catch 22 for Women in Public Relations in England
  • Topic M (In press), M.Topić (under review). 'Oh, is it that time of the month?' - The Office Culture in Public Relations in England
  • Topic M; Bruegmann C (In press), 'I wouldn't worry about it, you've still got a great pair of legs' - Masculine Habitus, Blokishness and the Office Culture in UK Newsrooms.
  • Topic M (2020), Two Englands? Blokishness, Masculine Habitus and the North-South Divide in the Advertising Industry
    https://doi.org/10.1108/GM-12-2019-0263
    View Repository Record
  • Topic M (2020), Book review: Cultural Diplomacy and International Cultural Relations, Volume I, Oliver Bennett (ed). London: Routledge
    https://doi.org/10.1080/09548963.2020.1799336
    View Repository Record
  • Topic M (2020), The Sourcing of Stories on Sugar and the Supermarket Industry in the British Press
    View Repository Record
  • Topic M; Cunha MJ; Reigstad A; Jelen-Sanchez A; Moreno Á (2020), Women in Public Relations (1982-2019)
    https://doi.org/10.1108/JCOM-11-2019-0143
    View Repository Record
  • Ebanks L; Beresford S; Topic M (2019), 'Thanks, but it is more about interacting with fans for us': Twitter Communication between BBC's Sherlock and NBC's Hannibal Fans and Producers.
    View Repository Record
  • Topic M; Kirk N (2019), Media and Nationalism in the Network Society
  • Topic M (2018), Not Bloke-ified enough? Women Journalists, Supermarket Industry and the Debate on Sugar in the British Press (2010-2015).
    https://doi.org/10.1177/0739532918806872
    View Repository Record
  • Topic M; Tench R (2018), Evolving Responsibility or Revolving Bias? The Role of the Media in the anti-sugar debate in the UK Press.
    https://doi.org/10.3390/socsci7100181
    View Repository Record
  • Topic M; Rohwer L (2018), The Communication of Corporate-NGO Partnerships: Analysis of Sainsbury's Collaboration with Comic Relief.
    https://doi.org/10.1057/s41262-018-0111-7
    View Repository Record
  • Topic M; Tench R; Moreno A (2017), Male and Female Communication, Leadership Styles and the Position of Women in Public Relations
    https://doi.org/10.1386/iscc.8.2-3.231_1
    View Repository Record
  • Topic M; Gilmer E (2017), Hillary Clinton in the Media, and the Changing Discourse: From Expected Roles to the Critique of Feminism
    View Repository Record
  • Topic M (2017), A Dancing Nation - Cultural Sociology of Dance in Israel: An Introduction
    https://doi.org/10.1080/13537121.2017.1360054
    View Repository Record
  • Topic M (2017), A Dancing Nation - Cultural Sociology of Dance in Israel
    https://doi.org/10.1080/13537121.2017.1360054
    View Repository Record
  • Topic M (2017), Film Review: Ida's Dance Club
    https://doi.org/10.1080/13537121.2017.1360055
    View Repository Record
  • Tench R; Topic M (2017), One Step Forward, Two Steps Back? An Analysis of European PR Practitioners' Views on the Position of Women in the PR Industry (2009-2015)
    View Repository Record
  • Topic M; Hasenmeyer V (2017), The Impact of Public Relations on the Pharmaceutical Industry: A Case Study of Living Like You Campaign
    https://doi.org/10.1177/1745790417706036
    View Repository Record
  • Gualtieri I; Topic M (2016), Exploring corporate social responsibility's global and Glocal practices in Qatar: A practitioner and stakeholder perspective
    https://doi.org/10.1016/j.aebj.2016.01.001
    View Repository Record
  • Topic M (2016), Dance and Cultural Tourism in Croatia
    View Repository Record
  • Topic M; Tench R (2016), The Corporate Social Responsibility in Lidl' s Communication Campaigns in Croatia and the UK
    View Repository Record
  • Adams S; Topic M (2015), Towards an Ethical PR? An Exploration into Student's Ethical Perceptions towards the Sainsbury's WWI Campaign
    View Repository Record
  • Yeomans E; Topic MR (2015), Engagement and Empathy Discourses in Corporate Communication
    View Repository Record
  • Topic M (2014), FORGING THE REFORM: BOLOGNA REFORM BETWEEN THE NATIONAL AND THE EUROPEAN, THE TRADITIONAL AND THE 'MODERN'
    View Repository Record
  • Topic M (2014), "DO YOU EVEN UNDERSTAND WHAT OFF THE RACK MEANS?"- AMERICANIZATION AND JEWISH IDENTITIES IN THE TELEVISION SERIES FRIENDS
    View Repository Record
  • Topic M (2013), Religion and the Education system in Croatia: A critique
  • Topic M (2011), Nations and Nationalism: Questioning Ernest Gellner's Theory
  • Topic M (2010), Nacionalizam I Ideologija: Pavao Ritter Vitezovic kao nacionalni mislitelj ili ideolog? (Nationalism and Ideology: Pavao Ritter Vitezovic as a National Thinker and/or Ideologist?
  • Topic M (2009), Book review: Nations and Nationalism in Croatian Historical Tradition, Cipek, T. & Vrandecić, J. (eds.)
  • Topic M (2009), Gender and nation: Preservation (and construction) of national identity through gender discriminative nationalistic politics: A case of Croatia
    https://doi.org/10.5937/socpreg0902185t
  • Topic M (2009), Helping or destroying? Generally Accepted Criticism of the International Monetary Fund and the Media problem - The cases of Argentina and Croatia
  • Topic M (2009), Gender and Nation: Keeping and Creating the National Identity via Gender oriented Discriminatory policy: The case of Croatia from the nineties (In Croatian)
  • Topic M (2009), Nationalist prejudices and Social distance: From External towards Internal threat (In Croatian)
  • Topic M (2009), Media Bias in Elections: How Barack Obama won against Hillary Rodham Clinton (In Croatian)
  • Topic M (2009), (in) Dependence of Women and consequences of that position: Gender, Patriarchy, Upbringing (In Croatian)

Books (4)

  • Topic M; Radeljic B ed. (2015) Religion in the Post-Yugoslav Context. Slavic Studies /. Religion New York: Lexington Books.
  • Topic M (2014) Europe as a Multiple Modernity: Multiplicity of Religious Identities and Belonging. Newcastle Upon Tyne: Cambrige Scholars Publishing.
  • Topic M (2012) Cultural Diplomacy and Cultural Imperialism: European Perspective(s). Peter Lang.
  • Topic M; Perusko Z; Perisin T; Vilovic G; Zgrabljic Rotar N (2011) Hrvatski medijski sustav prema UNESCO-ovim indikatorima medijskog razvoja. Zagreb: Fakultet politickih znanosti.

Chapters (22)

  • (In press) Cultural diplomacy and Cultural imperialism: A Framework for the analysis. Martina Topić and Cassandra Sciortino. In: Cultural Diplomacy and Cultural Imperialism. : Peter Lang, pp. .
    https://doi.org/10.3726/978-3-653-02520-0/4
  • Topic M; Lodorfos G (2020) Introduction. In: Topic M; Lodorfos G The Sustainability Debate: Policies, Gender and the Media. Bingley: Emerald, pp. 10-27.
  • Topic M; Tench R (2020) Women in Public Relations: A Thematic Analysis of ECM Data (2009-2019). In: Theofilou A Women in Public Relations. : Routledge, pp. .
    View Repository Record
  • Topic M (2020) Ekofeministicka analiza vrijednosti i filozofija globalnih eko-selâ: Jesu li žene sklonije kolektivizmu i anti-hijerarhiji nego muškaraci? (An Ecofeminist Analysis of Values and Philosophies of Global Eco-villages: Are Women More Inclined towards Collectivism and anti-hierarchy than men?). In: Marjanic S; Djurdjevic G Ekofeminizam: Između ženskih i zelenih studija. Zagreb: Durieux, pp. 101-119.
  • Topic M (2020) Public relations theories: Communication, Relationships and Persuasion. In: Tench R; Waddington S Exploring Public Relations. Longman: Pearson, pp. .
    View Repository Record
  • Topic M; Polic M (2020) Fashion public relations. In: Tench R; Waddington S Exploring public relations. : , pp. .
    View Repository Record
  • Tench R; Topic M (2018) Strategic Competencies. In: Heath RL; Johansen W Encyclopedia of Strategic Communication, 3 Volume Set. : Wiley-Blackwell, pp. .
  • Topic M (2017) Public Relations Theories. In: Tench R; Yeomans L Exploring Public Relations, 4th edition. Longman: Pearson, pp. .
    View Repository Record
  • Tench R; Topić M (2017) Evaluating CSR, Sustainability and Sourcing within the UK Supermarket Industry: The Case of Waitrose/John Lewis Partnership. In: Eweje G; Bathurst R CSR, Sustainability and Leadership. London: Routledge, pp. .
    View Repository Record
  • Topic M (2015) Holocaust Denial in the Croatian Catholic Church. In: Topic M; Radeljic B Religion in the Post-Yugoslav Context. New York: Lexington Books, pp. .
  • Topic M; Sremac S; Popov Momcilovic Z; Jovanovic M (2015) For the Sake of the Nations: Media, Homosexuality and Religio- Sexual Nationalisms in the Post-Yugoslav Space. In: Sremac S; Gazenvoort RR Religious and Sexual Nationalisms in Central and Eastern Europe: Gods, Gays and Governments. Leiden: Brill, pp. .
  • Topic M (2014) Taste, Kitsch and the Geek rock: A Multiple Modernities view. In: Guitars and Geeks: An Exploration of the Music and Culture of Geek Rock. : Scarecrow Press, Rowman and Littlefield, pp. .
  • Topic M (2014) From Haskalah toward Re-Interpretation of Tradition: A Crisis in American Reform Judaism in the 21st Century. In: Ganiel G; Winkel H; Monnot C Religion in Times of Crisis. Amsterdam: Brill, pp. .
  • Topic M; Sremac S (2014) Introduction: Europe as a Multiple Modernity. In: Topic M; Sremac S Europe as a Multiple Modernity: Multiplicity of Religious Identities and Belonging.. Newcastle Upon Tyne: Cambridge Scholars Publishing, pp. .
  • Topic M; Sremac S (2014) Concluding Remarks: Are Contested Identities in the Public Sphere Sacred of Secular?. In: Topic M; Sremac S Europe as a Multiple Modernity: Multiplicity of Religious Identities and Belonging.. Newcastle Upon Tyne: Cambridge Scholars Publishing, pp. .
  • Topic M (2014) A European Intifada? On the New form of an Old European Anti-Semitism in the New Millennium. In: Topic M; Sremac S Europe as a Multiple Modernity: Multiplicity of Religious Identities and Belonging.. Newcastle Upon Tyne: Cambridge Scholars Publishing, pp. .
  • Topic M (2013) European Identity and the Far Right in Central Europe: A New Emerging Concept or a New European 'Other'?. In: Radeljic B Debating European Identity: Bright Ideas, Dim Prospects.. Oxford: Peter Lang, pp. .
  • Topic M; Sciortino C (2012) Cultural Diplomacy and Cultural Imperialism: A Framework for the Analysis.. In: Topic M; Rodin S Cultural Diplomacy and Cultural Imperialism: European perspective(s).. Frankfurt a.M: Peter Lang, pp. .
  • Topic M (2012) Culture and Identity as Tools for Forging Europeanization. In: Topic M; Rodin S Cultural Diplomacy and Cultural Imperialism: European perspective(s).. : Frankfurt a.M: Peter Lang, pp. .
  • Topic M (2012) Deconstruction of the Religious Narrative: Antemurale Christianitatis and the Construction of Difference. In: Knezevic N; Sremac S Demitologizacija religijskih narativa na Balkanu:Uloga Religija u (post) konfliktnom društvu i pomirenju. Novi Sad: Center for Research of Religion, Politics and Society, pp. .
  • Topic M (2011) Nation Formation and Europeanization as a Conflict of Tradition and Modernization: Croatia's Case Revisited. In: Ichijo A Europe, Nations and Modernity. Basingstoke: Palgrave Macmillan, pp. .
  • Topic M (2010) Europeanization vs. Balkanization: Modernization and Identity Fragmentation in Croatia. In: Bozic M; Golubovic S Balkan u procesu Evrointegracije: Unutarregionalni odnosi.. Nis: Faculty of Humanities and Social Sciences, pp. .

Conference contributions (5)

  • Topic M (2020) What Responsibility? An Ecofeminist Criticism of the CSR Concept Leeds 18/01/2020.
  • Topic M (2019) Public Relations and Women Equality: From Bernays' Torches of Freedom to NIKE's Gender-bound Communities Bournemouth 26/06/2019.
  • Topic M (2019) Public Relations Technique of Lady Nancy Astor (1921-1935). Leeds 27/01/2019.
  • Topic M (2019) Public Relations Technique of Lady Nancy Astor (1921-1935) Leeds 26/01/2019.
  • Topic M; Tench R (2016) How Far Have We Got? A Longitudinal Analysis of Views of Public Relations Practitioners on the Position of Women in the PR Industry Bournemouth, England, United Kingdom 06/07/2016.
    View Repository Record

Reports (18)

  • Topic M; Diers-Lawson A; Goodman C (2020) An inquiry into ways research-based teaching can contribute towards student attainment, satisfaction and employability prospects. Leeds: Leeds Business School.
  • Topic M (2020) EUPRERA Report, Vol.2, No. 1. Women in Public Relations in England. Leeds/Brussels: Creative Media and Communications Research Ltd. & EUPRERA.
    View Repository Record
  • Topic M; Bruegmann C (2020) Women Journalists in the UK Press.
    View Repository Record
  • Topic M (2019) 'Bloke-ification as a social issue? The case study of women in the UK's advertising industry' The Key Findings from the British Academy-funded Project. Leeds Business School.
  • Topic M; Cunha MJ; Reigstad A; Jelen-Sanchez A; Diers Lawson A; Polic M; Moreno A; Zurbano Berenguer B; Damian-Gaillard B; Sanz P (2019) EUPRERA Report, Vol.1, No. 1 - Women in Public Relations: A Literature Review (1982-2019). Leeds/Brussels: Creative Media and Communications Research Ltd & EUPRERA.
    View Repository Record
  • Topic M; Mitchell B (2019) GENERATION Z & CONSUMER TRENDS IN ENVIRONMENTAL PACKAGING. Leeds: The Retail Institute.
  • Topic M; Devins D (2019) COMPETE IN: The International Best Practice Review. Leeds: Interreg Europe.
  • Tench R; Diers Lawson A; Topic M (2018) Communication and (re)branding toolkit for employment services. European Network of Public Employment Services.
    View Repository Record
  • Topic M; Mitchell B; Munroe O (2018) Product and Packaging Innovation: Attitudes, Behaviours, and Strategies for Sustainable Packaging. Leeds: The Retail Institute.
    View Repository Record
  • Tench R; Diers Lawson A; Topic M (2017) COMMUNICATIONS AND BRANDING STRATEGIES TOOLKIT BENCHMARKING REPORT.
    View Repository Record
  • Topic M; Khaya, A; Triandafyllidou, A; Kuoki, H; Tecmen, A (2012) Bologna process as Modernization and Europeanization. Brussels/Kingston: European Commission and Kingston University.
  • Topic M; Ichijo, A; Bozec, G; Hajdinjak, M (2012) The Place of Religion in Education in Bulgaria, Croatia, France, and the UK. Brussels/Kingston: European Commission/Kingston University.
  • Topic M; Rodin, S; Vasiljevic, S (2011) Consolidation of the Case Stusy - Croatia Case Study: An Overview and Reflection (WP8). Brussels/Kingston: European Commission/Kingston University.
  • Topic M; Rodin, S; Vasiljevic, S (2011) Appendix to WP5: Observations of Europe Day, 2009-2011: Croatia.. Brussels/Kingston: European Commission/Kingston University.
  • Topic M; Vasiljevic, S (2011) Identity construction programs of the state and the EU: Case study Phase III: Citizens and Modernities: Between National and European Paths in Croatia. Brussels/Kingston: European Commission/Kingston University.
  • Topic M; Vasiljevic, S (2011) Identity construction programs of the state and the EU: Case study Phase II. Brussels/Kingston: European Commission/Kingston University.
  • Topic M; Rodin, S; Vasiljevic, S (2010) Identity Construction Programmes of the EU: Case Study Phase I (WP5). Brussels/Kingston: European Commission/Kingston University.
  • Topic M; Vasiljevic, S; Djuraskovic, S (2009) The State of the Art: Various Paths to Modernity - Croatia's Case Report. Brussels/Kingston: European Commission/Kingston University.

Theses or dissertations (2)

  • Topic M (2019), An Exploration of Drivers of CSR Coverage on the UK's Supermarket Industry in the British Media
  • Topic M (2013), Primjenjivost teorije Anthonyja D. Smitha na formiranje nacionalnoga identiteta u Dalmaciji (Applicability of Anthony D. Smith's Theory to the Formation of the National Identity in Dalmatia)

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