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Neil Richardson

Neil Richardson
Contact Details
Neil Richardson

Course Director

Leeds Business School

0113 81 24899

About Neil Richardson

Neil has over 20 years of experience in Sales Management, Marketing and Customer Service in the B2B sector, covering a wide spectrum of operational and strategic positions.

Neil's teaching areas have included post-graduate modules, e.g. CIM, and modules at masters level. Under-graduate modules on which he has taught include Consumer Behaviour, Sales Management, Retail Marketing and Digital & Interactive Marketing.

Current Teaching

  • Contemporary Marketing (MBA)
  • Digital & Interactive Marketing (H6)
  • Marketing Planning Process (CIM Prof Dip)
  • Assessing the Marketing Environment (CIM Prof Cert)
  • Marketing Planning (H5)
  • Marketing in Action (I & II) (H4)

Research Interests

His research has focussed on Sustainable Marketing and he has published a number of articles and key chapters in his best-selling marketing practitioner books. Neil has also undertaken consultancy work for a diverse range of organisations.

Selected Publications

Journal articles (3)

  • Richardson N (2008), Investigating the Positioning of Retailers on the Sustainability Continuum - A Schumpeterian Perspective
  • Richardson N (2008), To What Extent Have Key Retail and Generic Marketing Texts Adopted Sustainability?
  • Richardson N; Kenyon AJ; Eilertsen C (2007), Does Fair-Trade represent a marketing opportunity for the UK tourism industry

Books (2)

  • Richardson N; Gosnay RM (2010) Develop Your Marketing Skills. London: Kogan Page.
  • Richardson N (2010) A Quick Start Guide to Mobile Marketing. London: Kogan Page.

Chapters (1)

  • Richardson N (2009) Critique of Consumer Marketing within Sustainable Events. In: Raj R; Musgrave J Event Management and Sustainability. : Cabi, pp. .

Conference contributions (1)

  • Richardson N (2009) Investigating the application of improved pedagogical approaches to a very large marketing module: A Case Study Leeds Metropolitan University, Leeds, UK 01/01/0001 00:00:00.
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