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Neil Richardson


Neil Richardson
Contact Details
Neil Richardson

Course Director

Leeds Business School

0113 81 24899 N.Richardson@leedsbeckett.ac.uk

About Neil Richardson

Neil has over 20 years of experience in Sales Management, Marketing and Customer Service in the B2B sector, covering a wide spectrum of operational and strategic positions.

Neil's teaching areas have included post-graduate modules, e.g. CIM, and modules at masters level. Under-graduate modules on which he has taught include Consumer Behaviour, Sales Management, Retail Marketing and Digital & Interactive Marketing.

Current Teaching

  • Contemporary Marketing (MBA)
  • Digital & Interactive Marketing (H6)
  • Marketing Planning Process (CIM Prof Dip)
  • Assessing the Marketing Environment (CIM Prof Cert)
  • Marketing Planning (H5)
  • Marketing in Action (I & II) (H4)

Research Interests

His research has focussed on Sustainable Marketing and he has published a number of articles and key chapters in his best-selling marketing practitioner books. Neil has also undertaken consultancy work for a diverse range of organisations.

Selected Publications

Journal articles (3)

  • Richardson N (2008), Investigating the Positioning of Retailers on the Sustainability Continuum - A Schumpeterian Perspective. World Journal of Retail Business Management, vol. 2 (3), p. 50-61.
  • Richardson N (2008), To What Extent Have Key Retail and Generic Marketing Texts Adopted Sustainability?. World Journal of Retail Business Management, vol. 2 (4), p. 47-55.
  • Richardson N; Kenyon AJ; Eilertsen C (2007), Does Fair-Trade represent a marketing opportunity for the UK tourism industry. International Journal of Management Cases, vol. 9 (3), p. 74-82.
    https://doi.org/10.5848/APBJ.2007.00009

Books (2)

  • Richardson N; Gosnay RM (2010) Develop Your Marketing Skills. . London: Kogan Page.
  • Richardson N (2010) A Quick Start Guide to Mobile Marketing. . London: Kogan Page.

Chapters (1)

  • Richardson N (2009) Critique of Consumer Marketing within Sustainable Events. In: Richardson N Event Management and Sustainability. : Cabi, pp. .

Conference contributions (1)

  • Richardson N (2009) Investigating the application of improved pedagogical approaches to a very large marketing module: A Case Study Leeds Metropolitan University, Leeds, UK 20090707. : .
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