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Dr Renan Petersen-Wagner

Dr Renan Petersen-Wagner
Contact Details
Dr Renan Petersen-Wagner

Senior Lecturer

Carnegie School Of Sport

0113 81 24035

About Dr Renan Petersen-Wagner

Renan has an interdisciplinary background, holding a BA (Hons) Sport and MPhil Business: Marketing both from the Federal University of Rio Grande do Sul (Brazil), which is considered by the Brazilian Education Ministry as the second best university in the country for the past 10 years. Before completing his PhD in Sociology and Social Policy at Durham University (2010-2015), Renan joined Coventry University as a Lecturer in Sport Management (2014-2016) where he lectured primarily in sport marketing modules. Since 2016, he holds a Senior Lectureship in Sport Business and Marketing at the Carnegie School of Sport. Renan is a Fellow of Higher Education Academy (Associate Fellow between 2014-2019).

Renan is currently interested in investigating the intersections of media, sport, technology, and cultural consumption by using novel methods as machine learning, network analysis, and netnography.

Current Teaching

  • Lv4 Sport Consumer
  • Lv5 Sport Broadcasting
  • Lv6 Digital Media for Intl Marketing
  • Lv7 Sport Marketing & PR

Research Interests

Renan's research interest spans from sociology to business studies with a particular attention to sport as a cultural phenomenon. In his research, Renan seeks to apply a digital sociological approach to sport studies by investigating distinct phenomena as metaphysical fandom, media representations, technology in sport by way of novel methodologies such as machine learning, network analysis, and netnography. He is interested in distinct sporting cultures, in particular fan communities across different nation-states.

His research have appeared at Current Sociology, the International Review for the Sociology of Sport, and the Journal of Sport and Social Issues. Renan has also produced different book chapters on different topics as paralympic studies, football fandom, media representations, and the Global South. He participates actively on different international conferences as the ones from the European Sociological Association, British Sociological Association, International Sociology of Sport Association, and the European Association for the Sociology of Sport. Renan was an elected Board Member (2017-2019) of the RN28 Sport in Society at the European Sociological Association.

Renan is a Visiting Lecturer at the Federal University of Rio Grande do Sul’s (Brazil) School of Sport, Physiotherapy and Dance MPhil/PhD programme. Renan has secured a prestigious European Union Erasmus+ funding for his visiting lectureship for the 2019/2020 academic year.

Since 2018, Renan was identified as an Independent Researcher by the Carnegie School of Sport. Renan welcomes PhD proposals in the fields of cultural consumption of sport; media studies; cosmopolitanism and globalisation. He is particularly interested in the intersections of those topics within Global South contexts.

Selected Publications

Journal articles (3)

Chapters (4)

  • Graeff B; Petersen-Wagner R (2019) Pelé, Romário and Ronaldo: The Social Trajectories of Celebrity Politicians and the 2014 FIFA World Cup in Brazil. In: Bettine M; Gutierrez G Esporte e Sociedade: Um Olhar a Partir da Globalização. São Paulo: Editora do Instituto de Estudos Avançados da Universidade de São Paulo, pp. 50-70.
    View Repository Record
  • Petersen-Wagner R; Reppold A; Damiani C; Magno F; Marchetti F (2018) CONMEBOL - Confederación Sudamericana de Futbol. In: Chadwick S; Parnell D; Widdop P; Anagnostopoulos C Routledge Handbook of Football Business and Management. London: Routledge, pp. .
    View Repository Record
  • Petersen-Wagner R (2018) Between Old and New Traditions: Transnational Solidarities and the Love for Liverpool FC. In: Lawrence S; Crawford G Digital Football Cultures Fandom, Identities and Resistance. : Routledge, pp. .
    View Repository Record
  • Cottingham M; Petersen-Wagner R (2017) Marketing of Paralympic Sports: Attracting Spectators and Sponsors. In: Brittain I; Beacom A The Palgrave Handbook of Paralympic Studies. London: Palgrave, pp. .
    View Repository Record

Theses or dissertations (1)

  • Petersen-Wagner R (2015), Cosmopolitan Fandom: A Critical Postcolonial Analysis of Liverpool FC's Supporters Discourses in Brazil and Switzerland
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