Dr Simon Woodward, Principal Lecturer

Dr Simon Woodward

Principal Lecturer

Dr Simon Woodward has more than 30 years experience as both a practitioner and educator in the heritage and cultural tourism sectors, working in the UK, Middle East and across much of Africa.

Dr Simon Woodward is an experienced tourism and heritage industry consultant and educator, with expertise in strategy development, market appraisals, feasibility studies, business planning, visitor management, site masterplanning and destination development. He joined Leeds Beckett University in 2008 having spent the previous 20 years working as a consultant for a number of UK companies, including 12 years as a Director at PLB Consulting Ltd.  He has worked in many developed and emerging destinations including South Africa, Rwanda, Ethiopia,  Saudi Arabia, Egypt, Sri Lanka, Morocco and of course the UK.

Simon has an excellent understanding of the environmental, economic and social impacts of tourism and of community involvement in sustainable heritage, leisure and tourism projects, and has spoken at a number of international conferences on those topics. He has a particular interest in developing and managing community-based heritage.

In addition to his teaching and research responsibilities at Leeds Beckett University and his consultancy work, Simon is a Trustee of the Landscape Research Centre, a charity promoting public engagement with the archaeology of North Yorkshire, and is an onboard lecturer for Seabourn, one of the world's leading cruise lines.

Current Teaching

BA (Hons) International Tourism Management:

  • L4 Industry Insights
  • L5 Tourism Entrepreneurship
  • L5 International Tour Operations 
  • L6 Tourism and the Media
  • L6 Tourism Consultancy Ventures
  • L6 Individual Project (Dissertation)

MSc International Tourism Management:

  • L7 Communities, Culture & Heritage
  • L7 Research Project

Research Interests

Simon's current research interests including the development of tourism in rural Albania; community involvement in protecting and managing heritage and student engagement with World Heritage values.  He is currently co-authoring a text book looking at the challenges of managing World Heritage Sites in today's turbulent world.

Dr Simon Woodward, Principal Lecturer
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Ask Me About

  1. Culture
  2. Tourism
  3. Travel

Selected Outputs

  • Woodward S (2012) An Industry View of CSR and what it means for your Business. In: ITB Berlin CSR Seminar Programme, 6 March 2012 - 8 March 2012, ITB Berlin Convention, Berlin, Germany.

    View Repository Record

  • Woodward S (2012) How Deep is your Love? Student engagement with Durham World Heritage Site. In: Communities, Values and Heritage Conference.

  • Woodward SC (2010) Traditional handicrafts and responsible tourism development - challenges and opportunities. In: 4th International Conference on Responsible Tourism in Destinations.

  • Woodward SC (2010) Getting the facts - recent trends in tourism demand. In: Advancing Sustainable Tourism at Cultural and Natural Heritage Sites Workshop.

  • Musgrave J; Mulligan JA; Woodward SC; Kenyon A; Jones S (2012) The value of CSR to the Meetings Industry – Research report.

  • Woodward S (2011) Developing cycle hubs in a destination – a how to guide.

    View Repository Record

  • Woodward SC (2011) Review of the SCTA's Historical Villages Programme in Saudi Arabia.

  • Woodward SC (2010) Review of current economic impact and development potential of wildlife tourism in East Yorkshire - Research Study.

    View Repository Record

  • Woodward SC (2010) Visitor Centres and the Spirit of Place. In: EuroCHRIE2009 Conference Proceedings.

  • Woodward SC (2010) 'If you build it, they will come': Tourism Development on Saudi Arabia's Red Sea Coast. In: Traditions and Transformations: Tourism, Heritage and Cultural Change in the Middle East and North Africa Region. Amman, Jordan.

  • Orbaşlı A; Woodward S (In press) Tourism and Heritage Conservation. In: The SAGE Handbook of Tourism Studies. SAGE Publications Ltd, pp. 315-333.

  • Woodward SC; Oswald S (2017) Interpreting cultural landscapes in the North York Moors. In: Heritage and Tourism in Britain and Ireland. pp. 127-127.

  • Woodward S; Peacock A; McQuitty P (2014) Consultancy. In: Entertainment Management: Towards Best Practice. pp. 252-271.

  • Woodward SC (2013) Campus Tourism, Universities and Destination Development. In: Smith M; Richards G ed. The Routledge Handbook of Cultural Tourism. Routledge, pp. 265-272.

  • Woodward SC; Orbasli A (2009) Heritage Tourism and Historic Preservation. In: Jamal T; Robinson M ed. Handbook of Tourism Studies. Sage Publications,