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Dr Suneel Kunamaneni

Dr Suneel Kunamaneni
Contact Details
Dr Suneel Kunamaneni

Senior Lecturer

Leeds Business School

0113 81 25699 K.Suneel@leedsbeckett.ac.uk

About Dr Suneel Kunamaneni

Suneel is Senior Lecturer in Enterprise and Innovation within the school of strategy, marketing and communication. An expert in technology commercialization, Suneel lectures on Business Enterprise, Entrepreneurship and Innovation.  Prior to joining Leeds Beckett and entering Business and Management research and education, Suneel worked as a Technology transfer specialist at University of Leeds and Research Scientist at GE Advanced Materials.

Suneel spent most of his last 10 years in R&D, product development, technology transfer, innovation strategy, knowledge management and consultancy. He has worked with multinational companies such as Lucite, GE Plastics, Ineos, Dow, LyondellBasell and Intellectual Ventures.

A researcher and classically-educated and trained enterprise and innovation strategist, Suneel has spent his entire career after his PhD at the crossroads of academia and industry, developing and implementing innovative ways for transfer of technology and knowledge.

Suneel brings answers to systemic questions on emerging market innovations, research commercialization, environmental sustainability, manufacturing growth and regional economic development.         


  • BEng (Chemical Eng.), Bangalore
  • MSc (Chemical Eng.), Indian Institute of Science
  • PhD (polymer Physics), University of Leeds
  • MBA, Manchester Business School

Current Teaching

  • Business Venture Creation
  • Entrepreneurship in a Challenging Global Economy
  • Strategic Thinking
  • Technology Entrepreneurship
  • Creative and Social Enterprise

Research Interests

  1. Technological Innovation competencies in Emerging markets

    The past decade has seen an increase in the extent of research focused on innovation in less developed and emerging countries (LDECs). However most studies focus on the nuances of innovation rather than attempting to understand the pre-conditions for the various types of innovation capabilities. My research seeks to synthesise the various antecedents of innovation competence: a.) Strength and complementarity of institutions related to innovation (public-science, labour, finance, governance) b.) Lead market potential and c.) extent of global innovation and production networks.

  2. Sustainability in Consumer packaging - Resource optimisation and Bioplastics

  3. Current educational interventions for limiting environmentally undesirable behaviours are ineffective. Humans are creatures of habit and therefore even the most thoughtful sustainability efforts if hidden from customers are wasted sales features if customers are not aware or value them. My research combines understanding of consumer attitudes and Life Cycle Thinking to inform product design that are desirable but optimise resource use (such as reusable products, and/or using naturally derived plastics).

    This project has been funded through Industry Consultancy and a internal research grant

  4. Agri-Food Innovation and Entrepreneurship

    Understanding how food gets from the farm to the shop and our plates is an integral part of global food security. However, agri-business is not seen as an attractive sector for entrepreneurship.

    In India, despite developmental policies aimed at providing employment to millions of unemployed rural youth, the core problem remains of surplus agricultural labour and closure of traditional village industries. In the UK, with farming seen as one of the least entrepreneurial sectors, there is increasing attention on high-tech agriculture so farmers can seize opportunities and compete with larger firms.

    The aim of this project is to make valuable new contributions to the practice of agri-food innovation and enterprise development by conducting a comparative analysis of India and the UK.

    This project is funded by UKIERI (British Council and UGC India)

Selected Publications

Journal articles (8)

  • Kunamaneni S; Jassi S; Hoang D (2019), Promoting reuse behaviour: Challenges and strategies for repeat purchase, low-involvement products
    View Repository Record
    View Repository Record
  • Kunamaneni S; Buzza DMA; Read DJ; Parker D; Kenwright AM; Feast WJ; Larsen AL (2006), Entanglement transition of randomly branched polymers in the hyperbranched class
  • Kunamaneni S; Buzza DMA; De Luca E; Richards RW (2004), Rheology of Fractionated and Unfractionated Hyperbranched Polyesters
  • Kunamaneni S; Buzza DMA; Parker D; Feast WJ (2003), Size exclusion chromatography and rheology of AB/AB2 hyperbranched polymers
  • Kunamaneni S; Graham RS; McLeish TCB (2003), Characterisation of an Industrial Polymer Melt Through either Uniaxial Extension or Exponential Shear Data: An Application of the Pom-Pom Model
  • Kunamaneni S; Buzza DMA; Groves DJ; McLeish TCB; Parker D; Keeney AJ; Feast WJ (2002), Rheology and Molecular Weight Distribution of Hyperbranched Polymers
  • Basappa G; Kunamaneni S; Kumaran V; Nott PR; Ramaswamy S; Naik VM; Rout D (1999), Structure and rheology of the defect-gel states of pure and particle-dispersed lyotropic lamellar phases

Chapters (2)

  • Kunamaneni S; Lodorfos G (2015) What business schools can offer to small businesses. In: Kunamaneni S; Lodorfos G The Growing Business Handbook. : , pp. .
  • Kunamaneni S (2011) Microscale Polymer Processing - Advanced Software Tools And Potential Applications. In: Kunamaneni S Sustainable Manufacturing in Plastics Processing. : British Plastics Federation, pp. .

Conference contributions (4)

  • Banerjee M; Kunamaneni S (2019) The Farm-to-Fridge Value Chain: Participants' Roles and Driving Productivity through Technology Interventions. Harper Adams University, UK 20191018. : .
  • Banerjee M; Kunamaneni S (2019) Role of Channel Members in the Dairy Value Chain - Bridging Gaps with Technology Interventions FH Voralberg, Dornbirn . : .
  • Kunamaneni S; Jassi S; Hoang D (2018) Exploring Adoption Of Low-involvement Fast Moving Consumer Products Manchester 20181004. : .
    View Repository Record
  • Kunamaneni S (2017) Low-Cost Innovation Capability development in Emerging and Transition countries: An Institutional Perspective Leiden (Netherlands) 20171107. : .
    View Repository Record

Conference proceedings (peer reviewed) (3)

  • Auhl D; Kunamaneni S; Seay SW; McGrady CD; Baird DG; McLeish TCB (2008) Rheological and Film‐Casting Properties of Well‐Characterised Polyethylenes with Different Branching Structure. In: XVth International Congress on Rheology Monterey 20080803. : , pp. .
  • Kunamaneni S; Buzza DMA; McLeish TCB; Parker D; Richards RW; De Luca E; Feast WJ (2003) Rheology of Hyperbranched Polymers. In: American Physical Society Annual Conference Austin, Texas, USA . : , pp. .
  • Kunamaneni S; Buzza DMA; Groves DG; McLeish TCB; Parker D; Keeney A; Feast WJ (2002) Rheology and Molecular Weight Distribution of Hyperbranched Polymers. In: Society of Rheology 74 th Annual Conference Minneapolis, Minnesotta, USA . : , pp. .

Newspaper or magazine articles (1)

  • Kunamaneni S (2012), Specialty Chemicals - Outlook on India

Patents (1)

  • Devi MR; Iyer NP; Kunamaneni S; Dhanabalan A; Radhakrishna AS (2008), Process for making hydrolyzable silylated polymers

Reports (3)

  • Kunamaneni S; Smith RG; Mahendru D; Mersch D; Cimorra C; Eiden A; Heffernan S (2014) Detailed Project Report on ESDM Cluster for Assam. . .
  • Kunamaneni S (2014) Corrugated Container Packaging for Great Yorkshire Brewery. . Yorkshire Innovation Fund.
  • McKenna S; Mooney R; Jha A; Kunamaneni S; Haymes S (2011) Rare Earth Metals. . RICS.
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