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Dr Suneel Kunamaneni


Dr Suneel Kunamaneni
Contact Details
Dr Suneel Kunamaneni

Senior Lecturer

Leeds Business School

0113 81 25699 K.Suneel@leedsbeckett.ac.uk

About Dr Suneel Kunamaneni

Suneel is Senior Lecturer at Leeds Business School. An expert in technology commercialization, Suneel lectures on Business Enterprise, Entrepreneurship and Innovation. Prior to joining Leeds Beckett and entering Business and Management research and education, Suneel worked as a Technology transfer specialist at University of Leeds and Research Scientist at GE Advanced Materials.

Suneel has spent the past ten years evangelizing social and eco innovation and entrepreneurship through his various teaching, mentoring, research and consultancy activities. He drives innovation ecosystems for developing and diffusing ideas and solutions to address pressing socio-environmental problems.

Suneel drives innovation ecosystems for developing and diffusing ideas and solutions to address pressing socio-environmental problems. A calculated risk taker with deep technical knowledge of materials, Suneel has championed commercialisation of eco materials and technologies with Universities, MNC labs, Startups and private technology licensors, and has built a reputation for developing new business strategies and incubating new business models that minimise the impact on the environment, including reuse business models. As a lead academic at the Retail Institute (Leeds Beckett University), suneel is also currently advising many UK retailers, global brands and startups on eco-design using life cycle principles, biobased materials and zero-waste business models.

As a senior lecturer in Innovation management at Leeds Business School (UK), Suneel has also fed his insatiable interest in sustainable innovation in emerging countries and inclusive growth. His interest in emerging countries is rooted in his concerns that current growth based business models cannot solve issues surrounding the environment, and affordable access to food and well-being. He is currently the principal investigator on a UKIERI (UK India Education and Research Initiative) project on Agri-Innovation and Entrepreneurship, exploring various themes such as agri-tech, climate-resilient agriculture, livelihoods and agri-waste valorisation.

Suneel also advises social enterprises in the UK working on refugee entrepreneurship and mental health for the BAME community, thus facilitating the inclusion of marginalised communities. With his experience in both corporate technology innovation and social enterprise, Suneel offers new business models and strategies for a more sustainable and equitable world.

Current Teaching

  • Business Venture Creation
  • Entrepreneurship in a Challenging Global Economy
  • Strategic Thinking
  • Technology Entrepreneurship
  • Creative and Social Enterprise

Research Interests

  1. Technological Innovation competencies in Emerging markets
    The past decade has seen an increase in the extent of research focused on innovation in less developed and emerging countries (LDECs). However most studies focus on the nuances of innovation rather than attempting to understand the pre-conditions for the various types of innovation capabilities. My research seeks to synthesise the various antecedents of innovation competence: a.) Strength and complementarity of institutions related to innovation (public-science, labour, finance, governance) b.) Lead market potential and c.) extent of global innovation and production networks.
  2. Sustainability in Consumer packaging - Resource optimisation and Bioplastics

    Current educational interventions for limiting environmentally undesirable behaviours are ineffective. Humans are creatures of habit and therefore even the most thoughtful sustainability efforts if hidden from customers are wasted sales features if customers are not aware or value them. My research combines understanding of consumer attitudes and Life Cycle Thinking to inform product design that are desirable but optimise resource use (such as reusable products, and/or using naturally derived plastics).

    This project has been funded through Industry Consultancy and a internal research grant
  3. Agri-Food Innovation and Entrepreneurship

    Understanding how food gets from the farm to the shop and our plates is an integral part of global food security. However, agri-business is not seen as an attractive sector for entrepreneurship.

    In India, despite developmental policies aimed at providing employment to millions of unemployed rural youth, the core problem remains of surplus agricultural labour and closure of traditional village industries. In the UK, with farming seen as one of the least entrepreneurial sectors, there is increasing attention on high-tech agriculture so farmers can seize opportunities and compete with larger firms.

    The aim of this project is to make valuable new contributions to the practice of agri-food innovation and enterprise development by conducting a comparative analysis of India and the UK.

    This project is funded by UKIERI (British Council and UGC India)

Selected Publications

Journal articles (9)

  • Kunamaneni S; Buzza DMA; Read DJ; Parker D; Kenwright AM; Feast WJ; Larsen AL (In press), Entanglement Transition of Randomly Branched Polymers in the Hyperbranched Class
  • Kunamaneni S; Jassi S; Hoang D (2019), Promoting reuse behaviour: Challenges and strategies for repeat purchase, low-involvement products
    https://doi.org/10.1016/j.spc.2019.07.001
    View Repository Record
  • Kunamaneni S (2018), CHALLENGES in MOVING from INCREMENTAL to RADICAL LOW-COST INNOVATION in EMERGING and TRANSITION COUNTRIES
    https://doi.org/10.1142/S1363919619500282
    View Repository Record
  • Kunamaneni S; Buzza DMA; Read DJ; Parker D; Kenwright AM; Feast WJ; Larsen AL (2006), Entanglement Transition of Randomly Branched Polymers in the Hyperbranched Class
    https://doi.org/10.1021/ma0603276
  • Kunamaneni S; Buzza DMA; De Luca E; Richards RW (2004), Rheology of Fractionated and Unfractionated Hyperbranched Polyesters
  • Kunamaneni S; Buzza DMA; Parker D; Feast WJ (2003), Size exclusion chromatography and rheology of AB/AB2 hyperbranched polymers
  • Kunamaneni S; Graham RS; McLeish TCB (2003), Characterisation of an Industrial Polymer Melt Through either Uniaxial Extension or Exponential Shear Data: An Application of the Pom-Pom Model
  • Kunamaneni S; Buzza DMA; Groves DJ; McLeish TCB; Parker D; Keeney AJ; Feast WJ (2002), Rheology and Molecular Weight Distribution of Hyperbranched Polymers
  • Basappa G; Kunamaneni S; Kumaran V; Nott PR; Ramaswamy S; Naik VM; Rout D (1999), Structure and rheology of the defect-gel states of pure and particle-dispersed lyotropic lamellar phases

Chapters (2)

  • Kunamaneni S; Lodorfos G (2015) What business schools can offer to small businesses. In: The Growing Business Handbook. : , pp. .
  • Kunamaneni S (2011) Microscale Polymer Processing - Advanced Software Tools And Potential Applications. In: Sustainable Manufacturing in Plastics Processing. : British Plastics Federation, pp. .

Conference contributions (4)

  • Banerjee M; Kunamaneni S (2019) The Farm-to-Fridge Value Chain: Participants' Roles and Driving Productivity through Technology Interventions. Harper Adams University, UK 01/01/0001 00:00:00.
  • Banerjee M; Kunamaneni S (2019) Role of Channel Members in the Dairy Value Chain - Bridging Gaps with Technology Interventions FH Voralberg, Dornbirn 01/01/0001 00:00:00.
  • Kunamaneni S; Jassi S; Hoang D (2018) Exploring Adoption Of Low-involvement Fast Moving Consumer Products Manchester 01/01/0001 00:00:00.
    View Repository Record
  • Kunamaneni S (2017) Low-Cost Innovation Capability development in Emerging and Transition countries: An Institutional Perspective Leiden (Netherlands) 01/01/0001 00:00:00.
    View Repository Record

Conference proceedings (peer reviewed) (3)

  • Auhl D; Kunamaneni S; Seay SW; McGrady CD; Baird DG; McLeish TCB (2008) Rheological and Film‐Casting Properties of Well‐Characterised Polyethylenes with Different Branching Structure. In: XVth International Congress on Rheology Monterey 03/08/2008 00:00:00. : , pp. .
  • Kunamaneni S; Buzza DMA; McLeish TCB; Parker D; Richards RW; De Luca E; Feast WJ (2003) Rheology of Hyperbranched Polymers. In: American Physical Society Annual Conference Austin, Texas, USA . : , pp. .
  • Kunamaneni S; Buzza DMA; Groves DG; McLeish TCB; Parker D; Keeney A; Feast WJ (2002) Rheology and Molecular Weight Distribution of Hyperbranched Polymers. In: Society of Rheology 74 th Annual Conference Minneapolis, Minnesotta, USA . : , pp. .

Newspaper or magazine articles (1)

  • Kunamaneni S (2012), Specialty Chemicals - Outlook on India

Patents (1)

  • Devi MR; Iyer NP; Kunamaneni S; Dhanabalan A; Radhakrishna AS (2008), Process for making hydrolyzable silylated polymers

Reports (3)

  • Kunamaneni S; Smith RG; Mahendru D; Mersch D; Cimorra C; Eiden A; Heffernan S (2014) Detailed Project Report on ESDM Cluster for Assam.
  • Kunamaneni S (2014) Corrugated Container Packaging for Great Yorkshire Brewery. Yorkshire Innovation Fund.
  • McKenna S; Mooney R; Jha A; Kunamaneni S; Haymes S (2011) Rare Earth Metals. RICS.
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