How can I help?
How can I help?

Dr Timothy Yeardley

Senior Lecturer

A senior lecturer in Events and Sports Events Management with academic interests in management and leadership development, especially for first level managers. Areas of interest include: marketing, strategy, HRM, project management, finance.

Orcid Logo 0000-0001-6523-6661
Dr Timothy Yeardley staff profile image

About

A senior lecturer in Events and Sports Events Management with academic interests in management and leadership development, especially for first level managers. Areas of interest include: marketing, strategy, HRM, project management, finance.

A senior lecturer in Events and Sports Events Management with academic interests in management and leadership development, especially for first level managers. Areas of interest include: marketing, strategy, HRM, project management, finance.

Current research projects include development and training of First Level Managers in events, tourism and hospitality, with respect non-technical attributes, also known as soft skills, such as communication and teamwork. It includes investigating managerial philosophy and management psychology of those leading teams for the first time.

Further areas of interest include the development and rise of eSports and how this impacts event management. What role does event management have in these online activities?

Research interests

  • Events management and leadership
  • First Level Management and development and training around this
  • HRM and Strategic HRM
  • eSports

Publications (3)

Sort By:

Journal article

Training of new managers: why are we kidding ourselves?

Featured 05 June 2017 Industrial and Commercial Training79(5):245-255 Wellens Publishing

Abstract Purpose – The purpose of this paper is to provide an update on a longitudinal research study that examines the content delivery of courses provided by private training providers (PTPs) for first level managers (FLMs). It measures,against a contemporary soft skill model, the relevance of “off the shelf” training which is aimed at FLMs managerial soft skills, as opposed to “technical” or “hard skill” training. The research has been carried out over three phases. The paper will critically compare and contrast the results and determine if there are any prevailing management paradigms in the content of the courses. Design/methodology/approach – There were three key phases undertaken during the research. Phase 1 involved developing a multi-dimensional best practise core soft skills framework for professional managers. The second phase involved a pilot study conducted as desk research using various online and direct marketing channels in researching 45 PTPs first line manager courses in the UK over a period of two months during October to November 2011, and this exercise was repeated in phase 3 during February and March 2015 using a sample (20) of the same 45 PTPs. Both exercises involved comparing and contrasting the Core Soft Skills Framework to the PTP courses using thematic and coding techniques. Findings - The studies have revealed surprising omissions and contrary positions when it comes to teaching FLMs non-technical skills. On some PTP courses there appeared contrary positions taken up on key managerial concepts such as leadership. In both research phases, “delegation” is an area which FLMs receive significant training. The activity of delegation is an example of top down management used to demonstrate command and control paradigms within the workplace, and fails to take into account todays cultural behavioural shifts. There is also a total lack of acknowledgement on the impact technology is having on a younger generation of managers interpersonal and intrapersonal skills. Research limitations/implications – The best practise core soft skill framework is based on three key soft skill models which do not take into account soft skills forFLMs.These models do not presently exist.Both the initial study and 2015 follow-up are undertaken by desk research and the content marketing collateral as promoted by the PTPs. What actually happens on the courses themselves: broader management discussions, role play, sharing experiences, etc. cannot be evaluated as part of this research. No distinction has been made in the research with regard the length of the courses. Practical implications – PTP FLM training is not irrelevant; it is necessary for managers. An issue is the training is pitched at concepts and skills which are too advanced for the FLM who are missing out on the basic non-technical skills. Without this fundamental introduction, it is teaching FLMs to run before they can walk. Of all the FLM courses now researched, there has only been one which covers all the soft skills identified in the framework. With so many core soft skills from the framework omitted from PTP FLM courses, how can FLMs be expected to grasp the basics of soft skills and apply them? Originality/value – By breaking down the findings, this research can have considerable impact with regard the provision of training for new managers. It informs HR departments about the inconsistencies of new manager training between the providers, but it also highlights areas to new management which are not covered by the courses. For training providers it will act as a reminder that training courses need to be continually reviewed and redesigned to remain relevant as culture rapidly changes from a personal interaction society to a technology interaction society. As a result more emphasis needs to be placed on communication, teamwork, interaction type activities to build intuition and “nous”. Today ’s young people are “streetwise”–in technology but not in personal relationships…. Keywords - Management, Training and development, First line managers, Managerial competencies, Non-technical skills/soft skills, Private training providers Paper type Research pape

Journal article
Being Rather Than Becoming Managers: Dilemmas Facing Event First Level Managers
Featured 27 May 2023 Event Management27(5):745-761 Cognizant, LLC

Significant research into the development of managers and leaders primarily focuses on the development of middle to senior managers. This could explain why there is little research into the development of First Level Managers (FLMs), and in the Events Industry, there is no evidence of research into UK Event First Level Managers (EFLMs). This research is aimed at broadening understanding around what training UK EFLMs receive and the type of managerial styles and competencies training they undertake when commencing their managerial careers. The findings suggest that EFLMs get no or very little formal management development. Despite this lack of training, EFLMs are already enacting pre-formed approaches, not necessarily the most appropriate, when managing event teams and these managerial styles are based mostly around previous workplace experiences. These findings assist EFLMs and those involved in event HR managerial and leadership training to capitalise on EFLMs being, rather than becoming, Event Managers.

Journal article
Editorial “You Can't Get a Tan in the Metaverse, but You Can Visit the Beach”. Exploring notions of leisure experiences in virtual environments: an editorial-dialogue
Featured 17 September 2025 World Leisure Journal67(3):385-404 Informa UK Limited
AuthorsYeardley T, Sibley J

This paper introduces and explores the papers in the World Leisure Journal (WLJ) Special Issue (SI) on the Metaverse and Leisure. The authors critically examine the themes, conclusions, and implications of each paper, addressing the current state and future potential of Virtual Reality (VR) and the Metaverse in leisure experiences. Key topics include generational adoption, niche applications (e.g., seniors, ASD communities), economic and societal benefits, and the interplay between VR and emerging technologies like Artificial Intelligence (AI).

Activities (1)

Sort By:

Journal reviewing / refereeing

World Leisure Journal

15 January 2024
Routledge - Talyor and Francis Group

Current teaching

  • Events and sports event HRM
  • Marketing
  • Career development
  • Strategy