Senior Lecturer in Business Strategy and Marketing. My PhD combines Critical Spatial Theory and Consumer Culture Theory in the context of Vintage Fashion Fairs. Future research interests are the role time, space and 'moments' in shopping, the role of physical space and how to improve space to make it more experiential.
My Background is as a passionate fashion retailer, working as a visual merchandiser for global apparel retail brands. I now lecture at Leeds Business School, on Business and Management courses, specialising in marketing.
My PhD explored the role of space in the Vintage Fashion Fair, where Serious Leisure Vintage Fashionistas take pleasure in treasure hunting, identity-seeking, nostalgic longing and social interaction whilst enjoying reused and repurposed spaces like town halls, cathedrals, and hotels. My contribution to knowledge is a new conceptual model of space - Spatial Fabric, which features physical, mental, social and temporal dimensions.
In the future I hope to publish in the areas of space, time and shopping, the future of physical shopping spaces in an age of omni-channel and perceptions of space in destination tourism."
- BSC Business and Management plus Pathways
- Business in Action
- Visual Merchandising
- Understanding Markets and Customers
- Business Consultancy Project"
My current research will focus on applying my concept of Spatial Fabric, to different contexts, such as physical stores, shopping centres, and the consumer marketplace. My research creates new knowledge for the academic world, which could be applied across a number of contexts and sectors. It also makes recommendations to retail practitioners, who wish to design better shopping spaces, which satisfy and thrill customers.
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