Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Dr Liam Jefferies
Senior Lecturer
Dr Liam Noah Jefferies has a background in Fashion and Textiles, graduating from The Royal College of Art in 2009. Liam’s research practice explores the novel utilisation of technology as conduit for meaningful communication, primarily focusing on Augmented Reality.
Following graduation from the RCA Liam initially worked as a Tailor on London’s Jermyn Street before moving on to work for a number of brands both in-house and on a freelance basis. Developing and delivering general marketing and social media specific campaigns, visual merchandising concepts and styled shoots for both still and moving image.
Liam has been now working in higher education for almost 10 years, teaching across a range of graduate and post graduate programmes, including BA’s in Fashion, Fashion Marketing, Fashion Communication and MA’s in Creative Practice and Curatorial Practice. Liam was awarded Senior Fellowship of the HEA in 2018 and completed an AHRC funded PhD, at the University of Sunderland in 2020; exploring the curatorial capabilities and characteristics of mobile based Augmented Reality.
With a diverse educational and professional background, encompassing a wide spread of creative practices from textiles to technology, communication to curation and an interest in design thinking, and its practical application. Liam has developed projects, applications, artworks, exhibitions and trade shows, many of which use new-media as the vehicle to offer unique and impactful experiences to a range of audiences, with a belief in the capacity of technology to increase engagement and provide lasting meaning.
Current Teaching
- BA (Hons) Fashion Marketing
Research Interests
Liam’s research primarily explores the impact and efficacy of emerging media technologies, with a particular focus on Augmented Reality, to offer positive and meaningful experiences. Focusing on the expansion of active public participation and engagement in a range of settings, including public spaces, galleries and museums. This is manifested through both practical projects and academic writing, in the form of journal article, book chapters and conference presentations.
With a recent focus on the development of effective methodologies to assess the efficacy on technological interventions, and their ability to offer experiential value. This being of growing importance, both within and beyond academia, due to the exponential growth in interactions with and reliance on technologically mediated systems to entertain and educate people.
Additional information and some of Liam's recent projects can be found on his webpage.
