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Professor Cathy Barnes

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Professor Cathy Barnes

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Professor Cathy Barnes

Director of Research and Enterprise

University Research And Enterprise Service

0113 81 23307 C.Barnes@leedsbeckett.ac.uk

About Professor Cathy Barnes

Cathy Barnes is Professor of Retail Innovation and is fascinated by consumer experience. She has researched and published widely on how to build products and experiences that delight consumers.

Professor Cathy Barnes is fascinated by the world of the consumer. She is constantly trying to understand how we, as people, interact with the world around us and what this means to improved products and daily experiences. Her research work has taken her on a journey from novel ideation techniques such as biomimetics (using nature to innovate) to sensory design. She is particularly interested in how we perceive the world through touch and what this means to why we buy products.

As the Professor of Retail Innovation at Leeds Beckett University, Cathy is responsible for leading the Retail Institute. She aims to build a new type of university institute where academic staff and industry work closely together to deliver new knowledge with real and immediate commercial impact.

Originally training as a draughtsperson, Cathy started her diverse career in engineering, working on nuclear submarines. After a first degree in Mechanical Engineering, she started her love affair with consumerism by six years in industry, managing factories making everything from cosmetics to crisp packets. Prior to joining Leeds Beckett University she spent 12 years at the University of Leeds researching the consumer experience and managing outreach departments working closely with industry. During this time she led on many research grants applications and has published widely in both academic journals and the trade press.

Research Interests

Built a membership scheme for retail packaging sector including many of the leading FMCG companies
Designed new touch experience for computer peripherals
Developed new understanding of the consumer perception of freshness in retail environments for global food company
Invented a new aerosol experience for global household product company
Researched a new marketing and pricing strategy in the condom market
Created new consumer perception tools and implemented throughout a global food company
Supported global food company to understand consumer perception of biopolymers
Advised on innovation strategy for new materials and design for large dairy
Developed a novel innovation technique for a large petcare company

Selected Publications

Journal articles (7)

Akay D; Chen X; Barnes C; Henson B (2012), ANFIS modeling for predicting affective responses to tactile textures
https://doi.org/10.1002/hfm.20268
Holt RJ; Barnes CJ (2011), Proactive design for Manufacture through decision analysis
https://doi.org/10.1504/IJPD.2011.037595
Shao F; Childs THC; Barnes CJ; Henson B (2010), Finite element simulations of static and sliding contact between a human fingertip and textured surfaces
https://doi.org/10.1016/j.triboint.2010.08.003
Holt R; Barnes C (2010), Towards an integrated approach to "design for X": An agenda for decision-based DFX research
https://doi.org/10.1007/s00163-009-0081-6
Shao F; Chen XJ; Barnes CJ; Henson B (2010), A novel tactile sensation measurement system for qualifying touch perception
https://doi.org/10.1243/09544119JEIM658
Chen X; Barnes CJ; Childs THC; Henson B; Shao F (2009), Materials' tactile testing and characterisation for consumer products' affective packaging design
https://doi.org/10.1016/j.matdes.2009.04.021
Barnes C; Lillford SP (2009), Decision support for the design of affective products
https://doi.org/10.1080/09544820902875041

Chapters (1)

Barnes CJ (2016) Omni-Channel Retail-Challenges and Opportunities for Packaging Innovation. In: Burgess P Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction. : Woodhead Publishing, pp. 59-76.

Conference contributions (1)

Bevan N; Barnes CJ; Liu Z; Wei W (2016) Predicting Purchase Intent Using Pragmatic and Hedonic Kansei Engineering Scales: A Case Study of Kitchen Equipment in China Leeds, UK 20160831. : .
View Repository Record

Lectures (1)

Barnes C (2012), Retail Innovation: Improving the Consumer Experience

Show/hide all publications

Journal articles (20)

Hoang D; Barnes C; Munroe O (2019), Management of traditional retail markets in the United Kingdom: comparative case studies
https://doi.org/10.1108/IJRDM-04-2018-0079
View Repository Record
Folley D; Wilkinson S; Barnes C; Scott PR; Thorton Q (2013), Discreet event simulation used within the food and drink industry
Wilkinson S; Folley D; Barnes C; Scott PR; Thornton Q (2013), Teaching GHG reduction for the food industry to adult learners using blended learning
Akay D; Chen X; Barnes C; Henson B (2012), ANFIS modeling for predicting affective responses to tactile textures
https://doi.org/10.1002/hfm.20268
Holt RJ; Barnes CJ (2011), Proactive design for Manufacture through decision analysis
https://doi.org/10.1504/IJPD.2011.037595
Shao F; Childs THC; Barnes CJ; Henson B (2010), Finite element simulations of static and sliding contact between a human fingertip and textured surfaces
https://doi.org/10.1016/j.triboint.2010.08.003
Holt R; Barnes C (2010), Towards an integrated approach to "design for X": An agenda for decision-based DFX research
https://doi.org/10.1007/s00163-009-0081-6
Shao F; Chen XJ; Barnes CJ; Henson B (2010), A novel tactile sensation measurement system for qualifying touch perception
https://doi.org/10.1243/09544119JEIM658
Chen X; Shao F; Barnes CJ; Childs T; Henson B (2009), Exploring relationships between touch perception and surface physical properties
View Repository Record
Chen X; Barnes CJ; Childs THC; Henson B; Shao F (2009), Materials' tactile testing and characterisation for consumer products' affective packaging design
https://doi.org/10.1016/j.matdes.2009.04.021
Barnes C; Lillford SP (2009), Decision support for the design of affective products
https://doi.org/10.1080/09544820902875041
Barnes C; Childs T; Henson B; Lillford S (2008), Kansei engineering toolkit for the packaging industry
https://doi.org/10.1108/17542730810881357
Ali Khatami Firouzabadi SM; Henson B; Barnes C (2008), A multiple stakeholders' approach to strategic selection decisions
https://doi.org/10.1016/j.cie.2007.10.015
Delin J; Sharoff S; Lillford S; Barnes C (2007), Linguistic support for concept selection decisions
https://doi.org/10.1017/S0890060407070187
Henson B; Choo D; Barnes C; Childs T (2006), A semantic differential study of combined visual and tactile stimuli for package design
Henson B; Barnes C; Livesey R; Childs T; Ewart K (2006), Affective consumer requirements: A case study of moisturizer packaging
https://doi.org/10.1177/1063293X06068358
Barnes CJ; Childs THC; Henson B; Southee CH (2004), Surface finish and touch - A case study in a new human factors tribology
https://doi.org/10.1016/j.wear.2004.03.018
Barnes CJ; Jared GEM; Swift KG (2004), Decision support for sequence generation in an assembly oriented design environment
https://doi.org/10.1016/j.rcim.2003.10.013
Li D; Mckay A; De Pennington A; Barnes C (2001), A Web-based tool and a heuristic method for cooperation of manufacturing supply chain decisions
https://doi.org/10.1023/A:1012296203032
Li D; Barnes C; Axtell C; McKay A; De Pennington A (2001), An intelligent decision support tool for supply chain planning
https://doi.org/10.1117/12.443117

Chapters (1)

Barnes CJ (2016) Omni-Channel Retail-Challenges and Opportunities for Packaging Innovation. In: Burgess P Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction. : Woodhead Publishing, pp. 59-76.

Conference contributions (3)

Barnes CJ; Nath P (2016) Tactile Marketing - From practice to theory (and back again) Valencia 20160321. : .
View Repository Record
Bevan N; Barnes CJ; Liu Z; Wei W (2016) Predicting Purchase Intent Using Pragmatic and Hedonic Kansei Engineering Scales: A Case Study of Kitchen Equipment in China Leeds, UK 20160831. : .
View Repository Record
Barnes CJ; Nath P (2016) Touch or no Touch: Influence of Product Characteristics and Touch Quality Oslo 20160524. : .

Conference proceedings (peer reviewed) (8)

Bevan N; Lui Z; Barnes CJ; Hassenzahl, M; Wei W (2016) Comparison of Kansei Engineering and AttrakDiff to Evaluate Kitchen Products. In: ACM CHI 2016: Conference for Human-Computer Interaction San Jose, California 20160507. : , pp. .
https://doi.org/10.1145/2851581.2892407
View Repository Record
Hoang D; Nath P; Barnes CJ (2016) The mediating role of perceived fairness in consumers' response to post-purchase 'out of stock' in an online grocery context. In: BAM2016 Conference Newcastle, UK 20160906. : , pp. .
View Repository Record
Barnes CJ; Hoang D (2015) Public entrepreneurship and the management of traditional retail markets. In: Oxford Retail Futures Conference Oxford 20151208. : , pp. .
View Repository Record
Childs T; Agouridas V; Barnes C; Henson B (2006) Controlled appeal product design: A life cycle role for affective (Kansei) engineering. In: . : , pp. 537-542.
Sedgwick J; Henson B; Barnes C (2003) Sensual Surfaces: Engaging Consumers Through Surface Textures. In: . : , pp. 148-149.
Barnes C; Southee C; Henson B (2003) The Impact of Affective Design of Product Packaging upon Consumer Purchase Decisions. In: . : , pp. 134-135.
Barnes CJ; Jared GEM; Swift KG (2003) A pragmatic approach to interactive assembly sequence evaluation. In: . : , pp. 541-550.
https://doi.org/10.1243/095440503321628206
Baxter J; Henderson M; Barnes C; Bourdo T; De Pennington A; Wells V (2001) Global engineering design team (GEDT) - A business view on structuring undergraduate projects. In: American Society of Mechanical Engineers, Design Engineering Division Pittsburgh, Pennsylvania, USA 20010909. : , pp. 123-131.

Lectures (1)

Barnes C (2012), Retail Innovation: Improving the Consumer Experience

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Research at Leeds Beckett

Professor Cathy Barnes

Professor Cathy Barnes

About Professor Cathy Barnes

Research Interests

Selected Publications

Journal articles (7)

Chapters (1)

Conference contributions (1)

Lectures (1)

Journal articles (20)

Chapters (1)

Conference contributions (3)

Conference proceedings (peer reviewed) (8)

Lectures (1)

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