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Robert Minton-Taylor

Robert Minton-Taylor
Contact Details
Robert Minton-Taylor

Senior Lecturer

Leeds Business School

07947818816 R.Minton-Taylor@leedsbeckett.ac.uk

About Robert Minton-Taylor

Robert Minton-Taylor is a senior lecturer in public relations studies at Leeds Business School with 22 years’ teaching experience. He has won or been nominated for 40 awards for his teaching and public relations work including the ‘John Richman Lifetime Achievement Award’ from the Seahorse Club for his services to the international maritime industry, ‘Outstanding Achievement by an Independent Consultant’, ‘Best International Campaign’ and ‘Best Non-Commercial Campaign’ for his PR work. Most recently he won a ‘Golden Robes’ award for his teaching from Leeds Beckett Students’ Union. But he credits his success to “the inspirational students and colleagues I have had the great fortune to work with.”

Robert began his career in 1967 as a national magazine journalist. He joined the short-sea European Ferries Group in 1973 becoming its head of promotions for aviation, shipping and ports five years later.

In 1979 Robert joined the global PR firm, Burson-Marsteller working on a varied client portfolio covering the arts, world expositions, financial services, healthcare, hospitality, oil and gas, retail, rail, shipping, tourism and utility sectors. He consulted for many of the Financial Times Global 500 companies and organisations such as Bankside Gallery, HRH Prince of Wales' Prince’s Youth Business Trust, Shakespeare's Globe Theatre and Chelsea and Westminster Hospital. In 1987 he was elected to the board of the agency as director of leisure, travel and transport advising clients in Europe, Americas, Asia and Oceania.

In 1994 Robert moved to Yorkshire and joined Charles Walls PR, Leeds as its managing director. He lost his job a year later, but was fortunate in being offered a teaching post at Leeds Business School and a contract as global media relations manager, Wallenius Wilhelmsen Logistics (WWL), a leading Norwegian-Swedish shipping and logistics firm. His 15 years with WWL included the launch of the world’s first concept green ship ES Orcelle. He went on to help the company win 14 international awards for its environmental work including the prestigious Thor Heyerdahl International Maritime Environmental Award from King Harald V of Norway.

Robert is a committee member of the Yorkshire & Lincolnshire Region of the Chartered Institute of Public Relations (CIPR), a former member of PR Council of the Public Relations and Communicators Association (PRCA), a former president of the Chartered Institute of Journalists and a chairperson of the Professional Practices Committee of the CIPR. He is currently a member of the Diversity Network of the PRCA.

Robert is an advocate of wider diversity in the PR industry for black and ethnic minorities and in campaigning for more women on UK boards of PR agencies.

He’s a fan of Nordic Noir books and films and love architecture, design, ballet, travel and music of many genres. Robert’s one luxury is his 10-year old Saab convertible.

Current Teaching

  • Courses:
    • BA (Hons) Public Relations
    • BA (Hons) Public Relations with Journalism
    • Chartered Institute of Public Relations (CIPR) Advanced Certificate
    • MA International Communication
    • MA Public Relations and Strategic Communication
    • MSc Corporate Communications
  • Modules:
    • Postgraduate PR Skills
    • Postgraduate Issues & Crisis PR
    • Undergraduate Issues & Crisis PR
    • Undergraduate Communications Research Audit

Research Interests

In 2011 Robert joined an independent commission lead by the Public Relations and Communications Association (PRCA) to recommend how the communications industry could remove barriers to entering the PR industry especially from people with a BME background. The commission saw unpaid internships and work placements as one of the biggest barriers to students gaining the necessary skills they needed to gain meaningful employment in the PR industry. The commission produced a seminal report called “Maximising Opportunities: Broadening Access to the PR Industry”.

That same year Robert helped the PRCA to develop their “PRCA Intern Guidelines”. He then worked the PRCA on their “PR Internships for All” campaign - Leeds Beckett University was the first higher education establishment to sign-up – which leads to the securing of 250 leading PR agencies in the UK to offer guaranteed payment for internships and work placements.

In April 2014 Robert helped counsel the Chartered Institute of Public Relations (CIPR) on what they should put in place for their “Internship and work placement toolkit” which sets the standards for all CIPR members to adhere to. In early 2015 Robert was approached by Leeds Beckett Students’ Union (LSBU) to help them revise and update their “Work Placements and Internships Policy”. This has now been ratified as official LBSU policy.

In November 2015 Robert gave evidence to the CIPR’s ‘Diversity Working Group’ which was incorporated into their publication “From Diversity to Inclusion: The Progression of Equality in Public Relations and Challenges for the Future” in December 2015. Some of the results were revealing, including evidence that students from Asia only gained replies to their work placement requests after they had anglicised their family names.

He is currently working with Leeds Beckett Students’ Union on ensuring that students are treated fairly and with respect in the workplace.

Selected Publications

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