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Success Stories

The Retail Institute applies a range of academic methodologies using its multidisciplinary expertise to drive innovation, provide consumer insights and enhance new product development processes to support retail supply chain strategies.

The case studies on this page will provide you with examples of our applied research work. The academic methods utilised for each project varied, however consumer research, product development and market analysis lie at the heart of The Institute’s work.

The areas of our work include:

  • Consumer Product Acceptance & Shopper Behaviour
  • Informing Strategies for Multi-channel Approach
  • Product Innovation & New Product Development (experimental techniques)
  • Market Opportunity Identification
  • Technology Identification / Supplier Scouting
  • Sensory Branding and Marketing
  • Development of Commercialisation Strategy 

Case Studies

Product Innovation for Air Wick
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A global manufacturer wanted to establish how to develop a new product which would disrupt the market in the stagnating aerosols sector. 
Retail Strategy for Charity Sector
Retail Strategy for Charity Sector Right Arrow Icon
A hospice charity approached The Retail Institute to develop a retail strategy for their chain of regional retail bricks & mortar outlets and online provision.
'Premiumisation' for Confectionery Products
'Premiumisation' for Confectionery Products Right Arrow Icon
A global manufacturer commissioned The Retail Institute to undertake research to ‘value-up’ and premiumise their confectionery products. 
Development of Omni-Channel Provision
Development of Omni-Channel Provision Right Arrow Icon
The Retail Institute conducted a joint project with Leeds City Council Markets to develop innovative solutions to attract shoppers back to the high street.  

The guys at The Retail Institute are a unique bunch in that they provide a new language for designing packaging for the future. Their multi-disciplinary approach, their enthusiasm, coupled with their strong science base allows them to translate fuzzy future trends into a powerful and clear design requirements for leaders in design to delve into. All round, an excellent package!

Brian Crombie - Sun Chemical